Senior Marketing Manager

The Opportunity

RideWrap is a fast-growing, rider-owned company rooted in precision engineering and a deep love for bikes. As our Senior Marketing Manager, you are stepping into a leadership role to own the marketing activities. You will be the architect and executor of our global brand presence, managing various marketing facets - from e-commerce revenue optimization and full-funnel campaigns to high-impact events and athlete partnerships.

About You

You are an autonomous, strategic powerhouse with a proven track record in e-commerce and a genuine excitement for the bike industry. You thrive when given the keys to the department, seamlessly pivoting from high-level brand strategy to tactical execution. You are just as comfortable dialing in ROAS on paid ad platforms and building targeted email flows as you are negotiating contracts with top-tier downhill athletes or directing a creative team. You are a self-starter who bridges the gap between granular data and bold creative execution, ready to take ownership of how the world sees RideWrap.

Key Responsibilities

• Department Leadership: Developing overarching strategies, manage budgets, and strengthening brand presence aligned with RideWrap’s business goals. Determine and report KPIs directly.
• E-Commerce & Performance: Develop integrated marketing solutions to drive the eCommerce business, directly manage paid media campaigns (Meta, Google, etc.) and drive site optimization to acquire customers efficiently and maximize online revenue.
• Campaign Management: Manage annual planning and orchestrate end-to-end, 360-degree go-to-market strategies blending digital, physical, PR, and influencer touchpoints.
• Budget Management: Oversee the Marketing budget ensuring fiscal responsibility and optimize investment in expenditure across marketing functions.
• Athletes & Ambassadors: Manage and scale our paid athlete, and ambassador programs, cultivating relationships, negotiating contracts, and leveraging partnerships for authentic product validation.
• Global & Local Events: Spearhead event marketing logistics, ensuring a dominant brand presence at major industry festivals and grassroots races and local events through the location managers.
• Communications Management: Develop and execute strategies for storytelling, content, emails and press releases. Own the email marketing lifecycle, developing automated flows, newsletters, and segmented campaigns to boost customer retention and lifetime value.
• Team & Content Management: Direct, mentor, and collaborate with our internal creative team, content creators, and external partners to ensure a cohesive, premium brand voice across all channels.

What You Bring

• 5+ years of comprehensive marketing experience, heavily indexing on e-commerce growth, brand strategy, and autonomous delivery.
• Proven ability to operate independently as a lead, making high-level marketing decisions.
• Related experience working in the bike industry.
• BCom/BA in marketing, communications or equivalent experience.
• Hands-on expertise managing high-budget paid media campaigns, SEO/SEM, and email automation platforms. Specific experience with Meta ads, Google Ads/SEO, Klaviyo.
• Experience managing high-profile athlete or ambassador relationships, ideally within the mountain bike space.
• Exceptional project management skills to juggle digital campaigns, physical events, and product launches simultaneously.

The Perks

• Location: Whistler, BC HQ - live and work amongst some of the best riding in the world.
• Flexibility: We offer flexible schedules so you can hit the trails or slopes when conditions are prime.
• Health & Wellness Benefit: intended for extended health coverage, Whistler passes, gym memberships, etc.
• Bike Protection: complimentary for you, and discounts for your friends
• Team Appreciation: annual events, group rides, access to awesome events
• Industry Perks: Access to partner bike industry product pricing as available.

Salary: $80,000-$115,000