This is a hands-on finance role for someone who wants to own the numbers, not just review them.
We are a growing Canadian consumer products company selling across e-commerce, marketplaces, wholesale, and retail channels.
We're looking for a Controller to own the day-to-day finance function and help build a strong financial foundation for our next stage of growth.
This is a sole finance role, so you'll be directly involved in the work: closing the books, reconciling accounts, reviewing COGS, managing cash flow, preparing reports, strengthening controls, and ensuring the financial information leadership relies on is accurate.
You'll also own the company's budgeting, forecasting, and financial modelling processes, giving leadership better visibility into future revenue, margins, cash flow, and profitability and helping evaluate the financial impact of key business decisions.
We're looking for someone who enjoys getting into the details, understands inventory-based businesses, and is comfortable moving between historical accounting and forward-looking financial planning.
What You'll Own
Accounting & Finance- Manage month-end and year-end close
- Prepare accurate monthly financial statements and reporting
- Manage Accounts Payable and payment processes
- Complete bank, credit card, and balance sheet reconciliations
- Maintain the general ledger, accruals, and supporting schedules
- Manage cash flow and working capital
- Support payroll as needed, including year-end T4 review
- Work with external accountants, tax advisors, and auditors
- Support Canadian and US tax requirements as needed
- Maintain accurate financial records and ensure reporting is complete, timely, and reliable
COGS, Inventory Accounting & ControlsOur Operations team manages inventory day-to-day. Your role is to ensure the financial accounting behind that inventory is accurate.
You'll:
- Own the accuracy of COGS and inventory accounting
- Reconcile inventory systems to the general ledger
- Review inventory adjustments, transfers, write-offs, and discrepancies
- Investigate COGS and inventory variances
- Review product costing and landed costs
- Ensure freight, duties, and other applicable costs are recorded correctly
- Ensure accurate inventory and COGS cut-off at month-end and year-end
- Review inventory valuation, write-downs, and reserves where appropriate
- Support physical inventory counts from a financial and audit perspective
- Maintain strong financial controls and audit trails
- Monitor trends in product costs and margin and identify areas requiring further investigation
You will not be responsible for purchasing, demand planning, or warehouse management. The key question you'll help us answer is: "Is our inventory value correct, and is our COGS accurate?"
Financial Planning, Forecasting & ModellingYou'll help leadership understand not only where the business has been, but where it is going.
You'll:
- Prepare monthly financial reporting for leadership and explain key variances, trends, and business drivers
- Lead the annual budgeting process and maintain rolling financial forecasts
- Build and maintain financial models covering revenue, gross margin, operating expenses, cash flow, and working capital
- Maintain short- and medium-term cash flow forecasts and identify potential cash requirements or constraints
- Forecast revenue and profitability across e-commerce, marketplace, wholesale, and retail channels
- Model COGS, gross margin, and contribution margin by product, channel, and other relevant business drivers
- Build scenario and sensitivity models to evaluate changes in sales, pricing, promotions, product costs, freight, duties, and operating expenses
- Model the financial impact of new products, channel expansion, major investments, and other business initiatives
- Compare actual performance against budgets and forecasts and investigate material variances
- Update assumptions and forecasts as business conditions change
- Partner with Operations and Leadership to translate operational plans into financial forecasts
- Help leadership understand the cash, margin, and profitability impact of key business decisions
- Continuously improve forecasting accuracy, model structure, and the quality of financial information used for decision-making
Systems & Process ImprovementYou'll work across systems including Fulfil.io, Xero, Float, Shopify, Amazon, and other financial and operational platforms.
You'll:
- Improve financial workflows and controls
- Identify reconciliation and integration issues
- Reduce unnecessary manual accounting and reporting work
- Improve the flow of information between operational and financial systems
- Improve reporting and forecasting processes as the business grows
- Build scalable financial processes that reduce reliance on manual spreadsheets where appropriate
- Use automation and AI where they can improve accuracy and efficiency
You don't need to be a developer or e-commerce analyst, but you should be comfortable understanding how transactions and financial data move between systems.
What We're Looking ForRequired- CPA designation or equivalent
- Strong hands-on accounting experience
- Experience independently managing month-end and year-end close
- Strong financial statement preparation experience
- Strong knowledge of COGS and inventory accounting
- Experience with inventory valuation and landed costs
- Experience reconciling ERP or inventory systems to the general ledger
- Strong understanding of accrual accounting and financial controls
- Experience with Accounts Payable, cash flow, and working capital
- Experience leading budgeting, forecasting, and financial planning processes
- Experience building and maintaining financial models for a growing business
- Strong understanding of cash flow forecasting, scenario modelling, and variance analysis
- Ability to translate operational assumptions into financial forecasts
- Strong Excel and Google Sheets skills
- Experience building structured and dynamic financial models
- Strong analytical and problem-solving skills
- Ability to communicate financial insights clearly to non-finance stakeholders
- Ability to work independently and take ownership of the finance function
Experience in e-commerce, consumer products, retail, manufacturing, or another inventory-based business would be a strong asset.
Bonus PointsExperience with any of the following would be valuable:
- Fulfil.io
- Xero
- Float
- Shopify or Amazon
- 3PL or multi-location inventory
- US sales tax filings or multi-state tax compliance
- Canadian payroll and T4 review
- Multi-channel revenue and margin reporting
- Forecasting for inventory-based or high-growth businesses
- Automation and AI tools
Who You Are- Hands-on and comfortable owning the numbers
- Detail-oriented without losing sight of the bigger picture
- Naturally curious when numbers don't reconcile, or forecasts don't perform as expected
- Strong at investigating discrepancies and understanding the drivers behind financial results
- Comfortable building models, challenging assumptions, and working through different business scenarios
- Able to turn financial data into clear insights for Leadership
- Organized and disciplined about financial processes
- Comfortable working independently
- Able to work cross-functionally with Operations and Leadership
- Comfortable moving between detailed accounting work and higher-level financial analysis
- Always looking for ways to make finance more accurate, predictive, and efficient
Success in This RoleWithin your first 12 months, you will have:
- Established a consistent and accurate monthly close
- Delivered reliable financial reporting to leadership
- Improved COGS and inventory accounting accuracy
- Strengthened inventory-to-general-ledger reconciliations
- Improved product costing and landed-cost processes
- Strengthened financial controls and audit readiness
- Established a reliable budgeting and rolling forecasting process
- Built a dependable cash flow forecasting model that gives leadership visibility into future cash requirements
- Developed financial models that provide visibility into revenue, gross margin, profitability, and working capital
- Created useful scenario models for evaluating key business decisions
- Improved forecast-versus-actual reporting and the organization's understanding of key financial drivers
- Reduced unnecessary manual accounting and reporting work
- Created a finance function that provides leadership with both accurate historical reporting and reliable forward-looking financial insight
Why Join Us?
We're a growing Canadian product business entering an exciting stage of growth.
As the sole finance lead, you'll have the opportunity to take real ownership of the finance function, work directly with leadership, and help strengthen the financial systems, controls, forecasting, and processes that support the business.
You'll work across accounting, COGS, inventory, cash flow, budgeting, forecasting, financial modelling, and financial systems, with significant opportunity to improve how the finance function operates.
This is a role for someone who enjoys both sides of finance: making sure the numbers are accurate today and helping the business understand what those numbers mean for tomorrow.
If you enjoy owning the books, understanding COGS, building financial models, investigating discrepancies, and creating better financial processes, we'd love to meet you.
Benefits:
- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Vision care
