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Roam

Senior Growth Marketer

Toronto, ON, Canada

$90,000 to $120,000 CAD / year · Full-time

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Job details

Pay: $90,000 to $120,000 CAD / year
Job type: Full-time
Apply by: Dec 2, 2026
Experience: You have 5+ years of performance or growth marketing experience, ideally including high-growth companies.
Posting language: English
Posted: Nov 2, 2026

Original job description

About Roam

Roam is Canada's leading long-term car rental and short-term leasing provider. Since launching in 2020, we've grown rapidly by filling the gap for people and businesses who need a car for 1 to 12 months, with month-to-month rentals and 6- and 12-month short-term leases. We also serve businesses through Roam for Business and offer fleet management. Our mission is to improve the way people access and own cars because we believe mobility is an essential part of modern life.

Roam is backed by investors including Mantella Venture Partners and Mistral Venture Partners. We're profitable, growing fast, and headquartered in Toronto, with operations across the GTA and the Ottawa area.

The automotive industry is undergoing a massive transformation, from electric and autonomous vehicles to entirely new mobility models like ours. It's an exciting time to be shaping the future of transportation in Canada.

Learn more at https://roam.auto/.

The Role

We're hiring a Senior Growth Marketer to optimize Roam's digital channels, acquisition funnel, and customer lifecycle across rentals, leasing, Roam for Business, and fleet management.

This is a senior, hands-on individual contributor role reporting directly to leadership, with significant autonomy to find the highest-leverage opportunities and scale what works. You'll work closely with our Senior Content Marketer, who builds the content that feeds your channels.

Google, YouTube, Meta, TikTok, SEO, email, SMS, and LLMs (AI search and answer engines) matter most today, but any digital channel is open for experimentation.

In your first 6–12 months, success means more rental and leasing bookings, more Roam for Business leads, better acquisition economics, more use of our referral and loyalty program, and much better tracking and attribution, so we understand how the growth machine works and can scale it.

What You'll Do

Own performance across our digital channels and all four business lines.
Grow bookings and leads while improving CAC, conversion, payback, and lifetime value, allocating budget based on expected returns.
Test audiences, offers, messaging, creative, and landing pages from first click to booking or lead, and scale what works.
Build lifecycle programs across onboarding, retention, renewals, referrals, and loyalty, and grow use of our referral and loyalty program.
Own tracking, attribution, and reporting so we know what's working and where to invest.
Test emerging channels, including how Roam shows up in AI search.
Use AI tools and build AI workflows that make our marketing execution and analysis faster and better. This is a major focus for the role.
Brief and iterate on creative with our Senior Content Marketer, and partner with sales, operations, product, and engineering to improve conversion.

Who You Are

You have 5+ years of performance or growth marketing experience, ideally including high-growth companies.
You've done this before, and can point to measurable results you personally drove, such as lower CAC, higher conversion, more bookings or leads, or better retention.
You've run paid search and paid social at meaningful spend, and have hands-on experience with several of YouTube, TikTok, SEO, email, SMS, and AI search.
You know tracking and attribution deeply (analytics, tag management, conversion APIs, CRM integration) and have fixed broken measurement before.
You're commercially minded and comfortable pulling and analyzing your own data.
You've built lifecycle, referral, or loyalty programs that measurably improved retention or referrals.
You have strong creative instincts and know how offers, messaging, and creative drive performance.
You're high agency: you move fast and get things done without waiting for perfect information.
You love to learn and readily take on challenges outside your experience and your role.

Our Team, Culture & Values

We're a tight-knit, ambitious team that thrives on solving complex problems and delivering remarkable customer experiences. We value:

Extreme ownership
Curiosity and a growth mindset
A bias toward action
Scrappiness and resourcefulness
Collaboration and kindness
Focus and resilience
Excellence
A sense of humour

What We Offer

Competitive salary.
Equity in a fast growing startup.
3 weeks of paid vacation in your first year, increasing to 4 weeks from your second year.
Comprehensive benefits.
Hybrid work: split time between our Toronto office and remote.
Access to a vehicle through Roam's employee vehicle program.
Work with experienced entrepreneurs and operators who have built and exited multiple successful companies.

How To Apply

Submit your resume or LinkedIn profile along with a short summary of your best-performing campaigns or acquisition tactics. For each one, tell us:

What you did, including the channel, audience, and approach
What the impact was on the business
The performance metrics, such as cost of acquisition, growth rates, conversion rates, and ROAS, before and after

We care more about evidence of results than polished presentation.

Interview Process

Application Review: Resume or LinkedIn and your summary of best-performing campaigns or acquisition tactics.
Initial Conversation: Your experience, ambitions, and fit with Roam.
Proof of Work Interview: Walk us through examples of your work in previous roles.
Marketing Case Study: We provide you with some real business data and context, you create a strategy and plan, and present it to us.
References and Offer.

Apply About employer

More about this job

Responsibilities

Own and optimize digital acquisition and lifecycle marketing across Roam's rentals, leasing, business, and fleet management lines, improving bookings, leads, customer economics, and retention. Manage experimentation, budgets, tracking and attribution, AI-enabled marketing workflows, and collaboration with content, sales, operations, product, and engineering teams.

Requirements

Applicants need at least five years of performance or growth marketing experience and evidence of personally delivering measurable improvements in acquisition, conversion, bookings, leads, or retention. They should have hands-on paid search and paid social experience, familiarity with multiple digital channels, strong analytics and attribution expertise, and experience building lifecycle, referral, or loyalty programs.

Skills

Performance Marketing
Growth Marketing
Paid Search
Paid Social
Search Engine Optimization
YouTube Marketing
TikTok Marketing
Email Marketing
SMS Marketing
Customer Lifecycle Marketing
Marketing Analytics
Tracking And Attribution
Conversion Rate Optimization
Referral And Loyalty Programs
AI Marketing Workflows
Creative Testing

Benefits

Competitive Salary
Startup Equity
Paid Vacation
Comprehensive Benefits
Hybrid Work
Employee Vehicle Program

Visa sponsorship

Not detected in the job text

Keywords

Google
YouTube
Meta
TikTok
Search Engine Optimization
Email Marketing
SMS Marketing
AI Search
Answer Engines
Paid Search
Paid Social
Customer Acquisition Cost
Conversion Rate
Payback
Lifetime Value
Customer Lifecycle
Referral Programs
Loyalty Programs
Tracking
Attribution
Analytics
Tag Management
Conversion APIs
CRM Integration
Landing Page Testing
Audience Testing
Creative Testing
Marketing Automation
Long-Term Car Rental
Fleet Management

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