Digital Marketing Specialist
- Montreal, QC, Canada
$80,000 to $99,000 CAD / year · Full-time
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Job details
- Pay
- $80,000 to $99,000 CAD / year
- Job type
- Full-time
- Apply by
- Experience
- 3+ years of experience in digital marketing, ecommerce and/or CRM/email marketing.
- Posting language
- English
- Posted
Original job description
$90k+10% Digital & Email Marketing Specialist - Fashion Retail - Saint-Laurent (Hybrid: Onsite 3x/Week)
Our client, a well-established company in the fashion retail industry, is looking for a Digital & Email Marketing Manager to join its growing digital team. This role is ideal for someone who combines creativity with strong analytical skills and enjoys driving ecommerce performance through website content, email marketing, CRM and digital campaigns.
Perks & Benefits
- 6 weeks of paid vacation
- 5 additional PTO days
- Summer Fridays – finish at 1:00 PM
- 80% insurance coverage and 2.5% RRSP matching
Requirements
- 3+ years of experience in digital marketing, ecommerce and/or CRM/email marketing.
- Retail, fashion or consumer brand experience is strongly preferred.
- Hands-on experience with email platforms such as Klaviyo, SAP Emarsys, Salesforce Marketing Cloud or similar.
- Experience with Shopify or comparable ecommerce platforms.
- Strong understanding of segmentation, personalization, automation and customer lifecycle marketing.
- Comfortable analyzing digital performance data and turning insights into action.
- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience.
Responsibilities
- Manage and optimize website content, promotions, landing pages and digital merchandising.
- Build, QA and launch email campaigns aligned with the marketing and promotional calendar.
- Develop segmentation, personalization and targeting strategies across email and onsite experiences.
- Analyze website and email performance, identify opportunities and translate insights into actionable recommendations.
- Lead A/B testing across email and website content to improve engagement and conversion.
- Coordinate creative briefs and work closely with Ecommerce, CRM, Brand, Merchandising and Digital teams.
- Support customer lifecycle marketing, automation and retention initiatives.
- Ensure email marketing activities comply with CASL requirements and industry best practices.
Apply today!
More about this job
Responsibilities
Manage website content, promotions, landing pages, digital merchandising, and email campaigns, while developing segmentation, personalization, and targeting strategies. Analyze performance, lead A/B testing, coordinate with cross-functional teams, support lifecycle and retention initiatives, and ensure compliance with CASL.
Requirements
Requires at least three years of experience in digital marketing, ecommerce, or CRM/email marketing; retail, fashion, or consumer brand experience is preferred. Candidates should have hands-on experience with email platforms and ecommerce platforms, strong knowledge of segmentation and automation, analytical skills, and a bachelor’s degree in a related field or equivalent experience.
Skills
- Digital Marketing
- Email Marketing
- Ecommerce
- CRM
- Shopify
- Klaviyo
- SAP Emarsys
- Salesforce Marketing Cloud
- Customer Segmentation
- Personalization
- Marketing Automation
- Customer Lifecycle Marketing
- Digital Performance Analysis
- A/B Testing
- Email Compliance
- Digital Merchandising
Benefits
- Six Weeks Of Paid Vacation
- Five Additional PTO Days
- Summer Fridays (Finish At 1:00 PM)
- 80% Insurance Coverage
- 2.5% RRSP Matching
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Retail
- Data & Analytics
Keywords
- Digital Marketing
- Email Marketing
- Ecommerce
- CRM
- Fashion Retail
- Shopify
- Klaviyo
- SAP Emarsys
- Salesforce Marketing Cloud
- Website Content
- Digital Merchandising
- Customer Segmentation
- Personalization
- Marketing Automation
- Customer Lifecycle Marketing
- Email Campaigns
- Digital Campaigns
- Performance Analysis
- A/B Testing
- Conversion Optimization
- Retention Marketing
- CASL
- Marketing Calendar
- Landing Pages
- Customer Targeting