Closed listing
Digital Marketing Specialist
- Montreal, QC, Canada
$80,000 to $112,500 CAD / year · Full-time
This opening has closed.
The original listing is kept below for reference.
Job details
- Pay
- $80,000 to $112,500 CAD / year
- Job type
- Full-time
- Closing date
- Experience
- 3+ years of experience in digital marketing, ecommerce and/or CRM/email marketing.
- Posting language
- English
- Posted
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Search current openingsOriginal job description
Archived listing. The details below describe a past opening.
$100k+12.5% Digital & Email Marketing Specialist - Fashion Retail - Saint-Laurent (Hybrid: Onsite 3x/Week)
Our client, a well-established company in the fashion retail industry, is looking for a Digital & Email Marketing Manager to join its growing digital team. This role is ideal for someone who combines creativity with strong analytical skills and enjoys driving ecommerce performance through website content, email marketing, CRM and digital campaigns.
Perks & Benefits
- 6 weeks of paid vacation
- 5 additional PTO days
- Summer Fridays – finish at 1:00 PM
- 80% insurance coverage and 2.5% RRSP matching
Requirements
- 3+ years of experience in digital marketing, ecommerce and/or CRM/email marketing.
- Retail, fashion or consumer brand experience is strongly preferred.
- Hands-on experience with email platforms such as Klaviyo, SAP Emarsys, Salesforce Marketing Cloud or similar.
- Experience with Shopify or comparable ecommerce platforms.
- Strong understanding of segmentation, personalization, automation and customer lifecycle marketing.
- Comfortable analyzing digital performance data and turning insights into action.
- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience.
Responsibilities
- Manage and optimize website content, promotions, landing pages and digital merchandising.
- Build, QA and launch email campaigns aligned with the marketing and promotional calendar.
- Develop segmentation, personalization and targeting strategies across email and onsite experiences.
- Analyze website and email performance, identify opportunities and translate insights into actionable recommendations.
- Lead A/B testing across email and website content to improve engagement and conversion.
- Coordinate creative briefs and work closely with Ecommerce, CRM, Brand, Merchandising and Digital teams.
- Support customer lifecycle marketing, automation and retention initiatives.
- Ensure email marketing activities comply with CASL requirements and industry best practices.
Apply today!
More about this job
Responsibilities
The role involves managing website content, digital merchandising, and executing email marketing campaigns to drive ecommerce performance. You will also lead segmentation strategies, analyze performance data, and coordinate with cross-functional teams to optimize customer lifecycle marketing.
Requirements
Candidates must have 3+ years of experience in digital marketing, ecommerce, or CRM, with a preference for retail or fashion industry backgrounds. Proficiency in email platforms like Klaviyo or Salesforce and ecommerce tools like Shopify is required, along with a bachelor's degree in a relevant field.
Skills
- Digital marketing
- Email marketing
- CRM
- Ecommerce
- Website content management
- Segmentation
- Personalization
- Automation
- Customer lifecycle marketing
- Data analysis
- A/B testing
- Klaviyo
- SAP Emarsys
- Salesforce Marketing Cloud
- Shopify
- Digital merchandising
Benefits
- 6 weeks of paid vacation
- 5 additional PTO days
- Summer Fridays
- 80% insurance coverage
- 2.5% RRSP matching
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Retail
- Data & Analytics
- Creative & Media
Keywords
- Digital Marketing
- Email Marketing
- CRM
- Ecommerce
- Fashion Retail
- Klaviyo
- SAP Emarsys
- Salesforce Marketing Cloud
- Shopify
- Segmentation
- Personalization
- Automation
- Customer Lifecycle Marketing
- Data Analysis
- A/B Testing
- Digital Merchandising
- Landing Pages
- CASL
- Marketing Strategy
- Retention Initiatives