We are looking for an experienced Demand Generation Campaign Manager to join a growing marketing team and help bring demand generation campaigns from idea through execution.
The organization has no shortage of campaign ideas, but needs additional capacity to turn those ideas into structured, executable programs. This person will work closely with content, design, marketing operations and other stakeholders to determine the campaign hook, identify the required assets and audiences, build the project plan, and ultimately get campaigns into market.
This is an excellent opportunity for someone who combines demand generation experience, campaign project management and hands-on marketing technology knowledge. The demand generation function is still relatively new, so you will also have an opportunity to help establish more consistent campaign processes and best practices.
This role is being offered as a 6-month contract and will work hybrid on-site in Vancouver, BC. There is opportunity for extension or to convert-to-permanent for the right individual.
What You'll Do
- Take demand generation ideas and turn them into actionable campaign plans, timelines and deliverables.
- Coordinate campaign execution across content, design, marketing operations, sales and other internal stakeholders.
- Manage multiple campaigns simultaneously, with an initial goal of supporting campaigns across both North America and Europe.
- Help determine campaign messaging, hooks, target audiences and required content alongside the internal content team.
- Support hands-on campaign creation and execution within Marketo and Salesforce.
- Partner with Marketing Operations on audience segmentation, list building, campaign setup, lead management and reporting.
- Help develop repeatable processes for launching and managing demand generation campaigns.
- Understand how leads move through the marketing and sales funnel and identify opportunities to improve conversion.
- Monitor campaign performance, conversion rates and overall funnel health.
- Support Marketo and Salesforce campaign reporting and, where possible, build or adapt reporting independently.
- Contribute to account-based marketing initiatives and more targeted campaigns by industry, vertical or account segment.
- Work with third-party agencies where appropriate to support campaign delivery.
What We're Looking For
- Previous experience in demand generation, integrated campaigns, growth marketing or B2B campaign management.
- Experience managing campaigns from initial concept through launch and performance measurement.
- Strong campaign planning and project management skills with the ability to keep multiple stakeholders and deliverables moving.
- Recent hands-on experience with Marketo, ideally including at least one year of meaningful recent use.
- Experience working with Salesforce in a marketing or demand generation environment.
- Understanding of B2B marketing funnels, including lead stages, conversion rates and funnel health.
- Experience interpreting campaign and funnel reporting and using data to improve performance.
- Some exposure to account-based marketing (ABM) strategies.
- Ability to operate in an environment where processes are still being developed and bring structure to ambiguous campaign ideas.
- Comfortable working independently while partnering closely with content, design and marketing operations teams.
- This is not an entry-level position; we're looking for someone who can step in and take ownership of campaigns with limited hand-holding.
Nice to Have
- Experience with Clay for account research, enrichment, list building or campaign targeting.
- Experience with Qualified or similar conversational marketing platforms.
- Experience within fintech, payments or financial technology.
- Experience running campaigns across multiple geographic markets, particularly North America and Europe.
- Experience building Marketo or Salesforce reports and dashboards.
- Experience working in an emerging or rapidly scaling demand generation function.
