Marketing Manager

This job posting is for a current vacancy with our client.

Our client, a well-established organization in the sporting goods, outdoor recreation, and consumer products distribution industry, is seeking an experienced Digital Marketing & eCommerce Manager to join their team in Oshawa, Ontario

This is an exciting opportunity for a strategic yet hands-on digital marketing and eCommerce professional who thrives in a collaborative environment. Reporting to the Marketing Manager, the successful candidate will oversee eCommerce operations, CRM and marketing automation, digital platform enhancements, and cross-functional technology initiatives while driving online revenue, customer engagement, and operational efficiencies.

Key Responsibilities

• Develop and execute eCommerce and digital marketing strategies to drive online revenue, customer acquisition, retention, conversion, and profitability.
• Oversee eCommerce website operations, including performance optimization, digital merchandising, product launches, promotional campaigns, and customer experience improvements.
• Manage product information and catalogue operations across approximately 15,000 SKUs, ensuring accurate product attributes, pricing, categorization, content, and data integrity.
• Lead CRM, email marketing, and marketing automation initiatives, including customer segmentation, personalized campaigns, automated journeys, and retention strategies.
• Manage cross-functional digital projects, including website enhancements, platform upgrades, system integrations, and digital transformation initiatives.
• Collaborate with IT teams, external vendors, and internal stakeholders on technical requirements, user acceptance testing (UAT), quality assurance, and successful platform implementations.
• Monitor eCommerce and digital marketing KPIs, develop performance dashboards, analyze customer behaviour, and identify opportunities to improve conversions and business performance.
• Support annual digital marketing and eCommerce budgets, including expense management, ROI analysis, financial forecasting, and business cases for technology investments.
• Provide direction and coordination to supporting team members and external partners while collaborating with Marketing, Operations, IT, Finance, and Customer Service.
• Partner with international stakeholders and sister companies to share best practices, leverage digital technologies, and support broader business initiatives.

Qualifications & Experience

• Minimum 5 years of progressive experience in eCommerce, digital marketing, CRM, or related disciplines, ideally within a complex, multi-brand, retail, distribution, or consumer products environment.
• Bachelor's degree in Marketing, Business Administration, eCommerce, Information Systems, or a related field.
• Demonstrated experience developing and executing eCommerce and digital marketing strategies that drive measurable revenue growth, customer engagement, and conversion improvements.
• Strong hands-on knowledge of CRM, email marketing, customer segmentation, marketing automation, and customer lifecycle management.
• Experience overseeing eCommerce websites, digital merchandising, product information management, and large-scale catalogue operations.
• Proven ability to manage cross-functional digital projects, website enhancements, technology implementations, and system integrations.
• Familiarity with enterprise digital platforms, including CMS, ERP, PIM, CRM, and marketing automation systems.
• Strong analytical capabilities, including experience with digital performance reporting, dashboards, KPI analysis, and translating data into actionable business recommendations.
• Experience managing budgets, evaluating ROI, developing business cases, and presenting strategic recommendations to senior stakeholders.
• Excellent project management, organizational, communication, and stakeholder management skills, with the ability to independently manage competing priorities.
• Experience with Adobe Experience Manager, SAP Commerce Cloud, SAP Analytics Cloud, or Salesforce Marketing Cloud is considered an asset.
• Experience collaborating with international teams or global organizations is an asset.
• Bilingualism in English and French is considered an asset.

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