Our client, a well-established Canadian education organization with over 30 years of experience, is seeking a Marketing Manager to lead its marketing function and drive growth across a national network of more than 35 locations.
This is an exciting opportunity for a commercially minded marketing leader who enjoys building strategy, developing teams and driving measurable business results. The successful candidate will play a key role in shaping the organization's marketing strategy, strengthening brand positioning and improving customer acquisition and student registrations.
Reporting to the Vice President of Corporate Services, you will lead a small internal marketing team, oversee external agency partnerships and work closely with campus leadership to ensure marketing initiatives are aligned with broader organizational growth objectives.
This is a hands-on leadership position suited to someone who can move seamlessly between high-level strategy, data analysis and day-to-day campaign execution.
Key Responsibilities
Marketing Strategy & Growth
- Develop and execute the annual marketing strategy, including budgets, campaign calendars and quarterly priorities.
- Translate national marketing objectives into actionable initiatives that support individual campus performance and organizational growth.
- Identify opportunities to strengthen brand awareness, customer acquisition and student registrations.
Digital Marketing & Campaign Management
- Lead integrated marketing campaigns across digital, social media, email, web, local and traditional channels.
- Oversee campaign planning, execution, optimization and performance measurement.
- Maintain hands-on involvement in campaign development, creative reviews, targeting, budget allocation and landing page optimization.
- Drive lead generation, lifecycle marketing and conversion optimization initiatives.
Performance Marketing & Analytics
- Establish and maintain marketing dashboards, reporting processes and KPIs to measure campaign effectiveness.
- Monitor the full customer journey, from brand awareness and lead generation through to inquiries, assessments, registrations and retention.
- Analyze marketing performance, identify opportunities for improvement and translate insights into actionable strategies.
- Ensure marketing investments are aligned with measurable business outcomes.
Team & Agency Leadership
- Lead, mentor and develop a team of 2–3 marketing specialists, establishing clear priorities, expectations and accountability.
- Manage external marketing agencies and strategic partners, ensuring quality, efficiency and delivery against agreed objectives.
- Oversee agency performance, budgets, timelines and deliverables.
Process Development & Operational Excellence
- Develop and implement marketing workflows, processes and quality controls to improve efficiency and consistency.
- Establish best practices for campaign briefs, approvals, production, reporting, brand compliance and project management.
- Introduce scalable processes and systems to support continued organizational growth.
Brand & Stakeholder Management
- Maintain and strengthen brand consistency across a national network of corporate and franchise locations.
- Partner with campus principals and franchise owners to develop localized marketing strategies.
- Oversee brand messaging, website content, marketing collateral, public relations initiatives, student achievements and new campus launches.
- Build strong relationships with internal stakeholders to ensure alignment between marketing initiatives and business priorities.
Qualifications & Experience
- Bachelor's degree in Marketing, Business or a related discipline.
- Minimum 5 years of progressive marketing management experience, including direct people management.
- Demonstrated experience developing and executing national or multi-location marketing strategies.
- Strong understanding of digital and performance marketing, including Google Ads, Meta advertising, SEO, analytics and conversion optimization.
- Experience with CRM marketing, lifecycle marketing, lead generation, lead tracking and customer acquisition funnels.
- Strong analytical capabilities, with the ability to interpret dashboards, evaluate campaign performance and make data-driven decisions.
- Proven experience managing external agencies, budgets and strategic partnerships.
- Experience developing marketing processes, implementing operational improvements and managing multiple concurrent projects.
- Comfortable balancing strategic leadership with hands-on campaign execution in a lean team environment.
- Excellent communication, stakeholder management and leadership skills.
Nice to Have
- Experience within education, EdTech, B2C services or family-focused organizations.
- Background working within franchise or multi-location business models.
- Experience with Microsoft Dynamics CRM.
- Exposure to international marketing or supporting business expansion into new markets.
What's Offered
- Competitive base salary of $105,000–$120,000.
- Discretionary bonus.
- Comprehensive benefits package.
- Four weeks of vacation, plus office closure over the Christmas holiday period (approximately five weeks away from the office in total).
- Flexible sick days.
- Opportunity to lead and shape the marketing function within an established and growing Canadian organization.
Work Arrangement: Full-time, in-office position based in Toronto (North York area).
