Marketing Manager

Our client, a well-established Canadian education organization with over 30 years of experience, is seeking a Marketing Manager to lead its marketing function and drive growth across a national network of more than 35 locations.

This is an exciting opportunity for a commercially minded marketing leader who enjoys building strategy, developing teams and driving measurable business results. The successful candidate will play a key role in shaping the organization's marketing strategy, strengthening brand positioning and improving customer acquisition and student registrations.

Reporting to the Vice President of Corporate Services, you will lead a small internal marketing team, oversee external agency partnerships and work closely with campus leadership to ensure marketing initiatives are aligned with broader organizational growth objectives.

This is a hands-on leadership position suited to someone who can move seamlessly between high-level strategy, data analysis and day-to-day campaign execution.

Key Responsibilities

Marketing Strategy & Growth

• Develop and execute the annual marketing strategy, including budgets, campaign calendars and quarterly priorities.
• Translate national marketing objectives into actionable initiatives that support individual campus performance and organizational growth.
• Identify opportunities to strengthen brand awareness, customer acquisition and student registrations.

Digital Marketing & Campaign Management

• Lead integrated marketing campaigns across digital, social media, email, web, local and traditional channels.
• Oversee campaign planning, execution, optimization and performance measurement.
• Maintain hands-on involvement in campaign development, creative reviews, targeting, budget allocation and landing page optimization.
• Drive lead generation, lifecycle marketing and conversion optimization initiatives.

Performance Marketing & Analytics

• Establish and maintain marketing dashboards, reporting processes and KPIs to measure campaign effectiveness.
• Monitor the full customer journey, from brand awareness and lead generation through to inquiries, assessments, registrations and retention.
• Analyze marketing performance, identify opportunities for improvement and translate insights into actionable strategies.
• Ensure marketing investments are aligned with measurable business outcomes.

Team & Agency Leadership

• Lead, mentor and develop a team of 2–3 marketing specialists, establishing clear priorities, expectations and accountability.
• Manage external marketing agencies and strategic partners, ensuring quality, efficiency and delivery against agreed objectives.
• Oversee agency performance, budgets, timelines and deliverables.

Process Development & Operational Excellence

• Develop and implement marketing workflows, processes and quality controls to improve efficiency and consistency.
• Establish best practices for campaign briefs, approvals, production, reporting, brand compliance and project management.
• Introduce scalable processes and systems to support continued organizational growth.

Brand & Stakeholder Management

• Maintain and strengthen brand consistency across a national network of corporate and franchise locations.
• Partner with campus principals and franchise owners to develop localized marketing strategies.
• Oversee brand messaging, website content, marketing collateral, public relations initiatives, student achievements and new campus launches.
• Build strong relationships with internal stakeholders to ensure alignment between marketing initiatives and business priorities.

Qualifications & Experience

• Bachelor's degree in Marketing, Business or a related discipline.
• Minimum 5 years of progressive marketing management experience, including direct people management.
• Demonstrated experience developing and executing national or multi-location marketing strategies.
• Strong understanding of digital and performance marketing, including Google Ads, Meta advertising, SEO, analytics and conversion optimization.
• Experience with CRM marketing, lifecycle marketing, lead generation, lead tracking and customer acquisition funnels.
• Strong analytical capabilities, with the ability to interpret dashboards, evaluate campaign performance and make data-driven decisions.
• Proven experience managing external agencies, budgets and strategic partnerships.
• Experience developing marketing processes, implementing operational improvements and managing multiple concurrent projects.
• Comfortable balancing strategic leadership with hands-on campaign execution in a lean team environment.
• Excellent communication, stakeholder management and leadership skills.

Nice to Have

• Experience within education, EdTech, B2C services or family-focused organizations.
• Background working within franchise or multi-location business models.
• Experience with Microsoft Dynamics CRM.
• Exposure to international marketing or supporting business expansion into new markets.

What's Offered

• Competitive base salary of $105,000–$120,000.
• Discretionary bonus.
• Comprehensive benefits package.
• Four weeks of vacation, plus office closure over the Christmas holiday period (approximately five weeks away from the office in total).
• Flexible sick days.
• Opportunity to lead and shape the marketing function within an established and growing Canadian organization.

Work Arrangement: Full-time, in-office position based in Toronto (North York area).