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ROBINSON

VP & GM, Electrical Division

Winnipeg, MB, Canada

Job type: Full-time
Apply by: Oct 31, 2026
Posting language: English
Posted: Oct 1, 2026

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Original job description

ROBINSON is introducing a new Vice President & General Manager, Electrical Division role to lead the continued growth and development of our Electrical business.

This is more than a traditional executive leadership position. It is an opportunity to take ownership of a growing division, shape its strategy and direction, and play a defining role in its future, with the resources, expertise, and support of ROBINSON behind you.

Reporting directly to the President & CEO, the Vice President & General Manager, Electrical Division will have the autonomy to build on the division’s existing strengths while identifying and pursuing new opportunities for growth.

From developing sales strategy and expanding market share to strengthening customer relationships, enhancing product offerings, and driving operational performance, this leader will have a direct and measurable impact on the success and future of the entire division.

The VP & GM, Electrical Division is responsible and accountable for leading the profitable growth and expansion of ROBINSON’s electrical division. Key responsibilities include:

Strategic Leadership: Develop and execute product, sales, and customer experience strategies to position the electrical division for sustainable growth.
Sales Growth: Establish and achieve sales targets to increase wallet share and expand overall market presence with both existing and prospective customers.
Customer Experience: Define and oversee customer service standards and processes to ensure a consistent, exceptional experience at every touchpoint.
Vendor Partnerships: Build and maintain strong relationships with key electrical vendors and suppliers to drive collaboration, strengthen partnerships, and enhance business outcomes.
Inventory Optimization: Partner with procurement and purchasing teams to plan, forecast, and optimize regional and local inventory needs.
Market Insight: Monitor industry trends, competitive activity, and emerging opportunities to proactively position the division for long-term success.
Growth & Expansion: Lead opportunities for growth through new vendors, product lines, and market expansion initiatives.
Executive Collaboration: As part of the executive leadership team, assist in establishing long-term strategic objectives and lead the successful execution of key business initiatives.
Team Development: Foster a high-performance culture by setting clear expectations, providing coaching and feedback, and supporting career development and succession planning.
Financial Accountability: Oversee the P&L, balance sheet, and cash flow for the electrical division to ensure profitable, sustainable growth.

Background & Qualifications:

10+ years leading a business unit or division, with success developing and executing strategies that drive profitable growth. Senior leadership experience in wholesale distribution is required; experience with electrical products is an asset

Post-secondary degree or diploma in business management, sales, or related field.
Exceptional relationship-builder with strong executive presence and communication skills, able to engage stakeholders at all levels and leverage partnerships to deliver growth and competitive advantage
Demonstrated success building and leading high-performing teams, fostering accountability, collaboration and results.
Proven experience leading complex organizational change initiatives, with working knowledge of project management methodologies.
Willingness and ability to travel frequently to meet with customers, vendors and regional teams.

This position is based in Winnipeg, Manitoba.

Family-owned ROBINSON is a leading Canadian distributor of plumbing, heating, electrical, and lighting products. Today, the company serves customers in the construction industry and retail home improvement markets through a network of 32 distribution warehouses and showrooms in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. ROBINSON’s reputation as a growing company with a customer-service oriented culture continues to attract and retain top quality people and has earned it Platinum status among Canada’s Best Managed Companies. ROBINSON is committed to a diverse, inclusive, and respectful workplace. We strive to foster an environment that values our differences and believe in giving back to the communities in which we live and work.

ROBINSON will provide accommodation for candidates with disabilities throughout our interview and selection process.

Thank you to all interested candidates, only those selected for an interview will be contacted.

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More about this job

Responsibilities

Lead the electrical division’s strategy and profitable growth, including sales, customer experience, vendor partnerships, inventory planning, product expansion, and market development. Oversee the division’s financial performance and develop high-performing teams while collaborating with the executive leadership team on company-wide strategic initiatives.

Requirements

Requires 10 or more years leading a business unit or division and senior leadership experience in wholesale distribution; electrical product experience is an asset. A post-secondary degree or diploma in business management, sales, or a related field is specified, along with a record of profitable growth, team leadership, organizational change, strong stakeholder relationships, and willingness to travel frequently.

Skills

Strategic Leadership
Business Unit Management
Profitable Growth
Sales Strategy
Market Expansion
Vendor Partnerships
Inventory Optimization
Market Analysis
Product Strategy
Financial Management
P&L Management
Team Development
Organizational Change Management
Project Management
Executive Communication

Visa sponsorship

Not detected in the job text

Keywords

Wholesale Distribution
Electrical Products
Business Unit Leadership
Strategic Planning
Sales Strategy
Profitable Growth
Market Share
Customer Experience
Vendor Partnerships
Supplier Relationships
Inventory Forecasting
Inventory Optimization
Market Analysis
Product Line Expansion
Market Expansion
Executive Leadership
Team Development
Succession Planning
P&L Management
Balance Sheet
Cash Flow
Organizational Change
Stakeholder Engagement
Frequent Travel

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