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Added 7 mins ago
M
Sr. Platform Reliability/L3 Support
McKesson
Mississauga, ON
- Full-time
…the telephony path behind it has a problem, this role is the senior escalation point above the service desk: find the cause, restore service, and make sure it does not happen again. Sierra…
Added 7 mins ago
FS
Manager, Corporate F&B Operations
Four Seasons Hotels and Resorts
Toronto, ON · Four Seasons Corporate Headquarters Toronto
- Full-time
…global project management for the Food and Beverage teams and Senior Vice President, Food and Beverage. The duties and responsibilities span a wide range of project management activities…
Added 9 mins ago
EH
Competency Analyst
Electricity Human Resources Canada (EHRC)
Ottawa, ON
- Contract
…maintain, update and enhance occupational and functional competency content within EHRC's competency framework. This role applies research and analytical skills to ensure competency content…
Added 26 mins ago
AC
Senior JiVS Developer/SAP Data Archiving
Alteris Consulting
Markham, ON
- Contract
Alteris Consulting is seeking an experienced Senior JIVS Developer – SAP Data Archiving to support the design, development, and delivery of enterprise data-archiving solutions across…
Added 29 mins ago
R
Manager, Administration, Staffing, and Development (English Services) (On-Site)
Radio-Canada
Iqaluit, NU
- Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 29 mins ago
MC
Senior Trainer, Instructional Design & Training (35927)
Myticas Consulting
Ottawa, ON
- Full-time
Senior Trainer, Instructional Design & Training
Added 29 mins ago
GC
Senior Materials Testing and Inspection Technician
GEI Consultants, Inc.
Barrie, ON
- $29 to $38 CAD / hour
- Full-time
GEI Consultants is seeking an experienced Senior Materials Testing & Inspection Technician to support our materials testing and inspection team on a wide range of projects across Ontario.…
Added 33 mins ago
A
Trust & Safety Regulations Analyst
Aylo
Montreal, QC
- Full-time
Ability to read and understand legislation, regulatory guidance or other detailed written requirements, with support from more senior team members where needed.
Added 33 mins ago
TR
Director of Product - SafeSend (Gather & Deliver)
Thomson Reuters
Toronto, ON
- Full-time
8+ years in product management, including leading a product line at scale as a Director or senior PM.
Added 33 mins ago
D
Graphic Designer
Dexian
Toronto, ON
- $32 to $40 CAD / hour
- Contract
Working closely with events teams to deliver a wide range of content materials
Added 39 mins ago
T
Software Development Co-op Student (Winter 2026)
TechInsights
Ottawa, ON
- $21 to $25 CAD / hour
- Internship
…semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry -…
Added 39 mins ago
Director, Investment Solutions - Tangerine
Scotiabank
ON · Toronto, ON
…value proposition. At the same time, the role will act as a senior subject matter expert for advisors, marketing, sales, and client-facing teams, translating complex investment concepts…
Added 47 mins ago
CS
Creative Lead
Canlan Sports
Toronto, ON · North York, ON
- Full-time
Marketing Campaign Development: Lead the creative direction for marketing campaigns, sponsorship activations, and promotional content.
Added 47 mins ago
DD
ADMINISTRATIVE ASSISTANT - FAMILY OF SCHOOLS (INDIGENOUS EDUCATION & LAND BASED LEARNING)
Durham District School Board
Whitby, ON
- Internship
Liaise with Superintendents, senior administration, Ministry of Education representatives, school administrators, and other departments on issues, concerns, and projects.
Added 51 mins ago
VC
Project Manager, Inclusion, Diversity, Equity, Accessibility and Anti-Racism (IDEA-AR)
Vancouver Coastal Health
Vancouver, BC
- Full-time
Prepare executive briefings, presentations, dashboards, reports and recommendations for senior leaders, committees, governance bodies and project sponsors.
Added 51 mins ago
H
Director of Communications
Hays
Vancouver, BC
- $120,000 to $150,000 CAD / year
- Full-time
We're looking for a marketing, communications and content leader who can help define how a successful junior mining company tells its story.
Added 54 mins ago
TI
Graphic Designer (Part-time Contract)
Tucows Inc.
Canada
- Part-time
…primary responsibilities will involve crafting visually appealing content and shaping the brand identity that supports our marketing efforts within the Domain Services line of business.…
Added 56 mins ago
NB
Senior Performance Advisor
National Bank of Canada
Montreal, QC
- Full-time
A career as a Senior Advisor in the Centre of expertise – Suspense Management team at National Bank means acting as an expert to support your colleagues and partners in implementing best…
Added 56 mins ago
NB
Senior Data Analyst
National Bank of Canada
Montreal, QC
- Full-time
A career as a Senior Data Analyst at National Bank Direct Brokerage (NBDB) means playing a key role in structuring, governing, and leveraging the organization's knowledge assets to ensure…
Added 56 mins ago
CS
Communications Advisor / Senior Communications Advisor
Canadian Security Intelligence Service (CSIS) | Service canadien du renseignement de sécurité (SCRS)
Ottawa, ON
- Full-time
The Senior Communications Advisor provides strategic communications advice and leads communications and engagement activities for complex, high-profile initiatives.
Added 1 hour ago
O
Software Developer (Microsoft 365 & Azure Integrations) 1
OpenText
Richmond Hill, ON
- Full-time
We are looking for a Senior Software Developer to design and build the integration layer between OpenText Content Management and the Microsoft ecosystem, including Microsoft Teams,…
Added 1 hour ago
VC
Project Manager, Inclusion, Diversity, Equity, Accessibility and Anti-Racism (IDEA-AR)
Vancouver Coastal Health
Vancouver, BC
- $46.39 to $66.68 CAD / hour
- Full-time
Prepare executive briefings, presentations, dashboards, reports and recommendations for senior leaders, committees, governance bodies and project sponsors.
Added 1 hour ago
Trust & Safety Regulations Analyst
Aylo Careers
Montreal, QC
Ability to read and understand legislation, regulatory guidance or other detailed written requirements, with support from more senior team members where needed.
Added 1 hour ago
RT
Content Business Development Manager
Rakuten TV
NB · Chiasson Office, NB
- Full-time
…premium transactional (TVOD) and advertising-based (AVOD/FAST) content to millions of users across more than 40 countries. Backed by Rakuten Group - one of the world's largest internet…
Added 1 hour ago
C
Manager, Administration, Staffing, and Development (English Services) (On-Site)
CBC/Radio-Canada
Iqaluit, NU
- Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…

Rogers Communications

Digital Campaigns & Experience Optimization Manager

Toronto, ON, Canada

Apply About employer

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Job details

Experience: 5+ years of experience in digital campaign management, marketing automation, lifecycle marketing, CRM, web personalization, or digital optimization roles.
Posting language: English
Posted: Oct 9, 2026

Original job description

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love - and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we're looking for:
Reporting to the Senior Manager, MarTech & Campaign Optimization, the Digital Campaigns & Experience Optimization Manager leads the end-to-end delivery, optimization, and performance of digital campaigns and personalized customer experiences across Rogers, Fido, and Chatr. This role sits at the execution core of the campaign operations team. You will own how campaigns are built, launched, tested, measured, and improved, driving quality, consistency, and customer relevance across email, push, in-app, web, and digital engagement channels. You will execute personalization use cases and experimentation programs that deliver targeted, channel-appropriate customer experiences across the lifecycle.

Working closely with Marketing, Analytics, Data Engineering, Digital Product, Privacy, and Technology, you will ensure campaigns are delivered with precision, continuously optimized for performance, and aligned to the broader customer engagement strategy.

What you'll do:

Digital Campaign Delivery & Operations
- Own the end-to-end execution of digital campaigns including campaign build, audience segmentation, QA, launch coordination, monitoring, and post-deployment performance validation.
- Drive delivery standards, intake processes, QA checklists, and release readiness practices that improve execution quality, consistency, and speed-to-market.
Personalization Execution & Experimentation
- Execute personalized web and mobile app experiences, behavioral triggers, and lifecycle journey activations, building and deploying targeted content and audience-specific touchpoints across digital channels.
- Plan and run A/B and multivariate testing programs, iterating on results to continuously improve customer relevance, engagement rates, and digital experience outcomes.
Campaign Performance & Reporting
- Monitor and analyze campaign performance at a channel and journey level, tracking delivery quality, engagement, conversion, and customer impact against defined KPIs.
- Identify optimization opportunities from campaign results and implement test-and-learn iterations that improve performance across audiences, channels, creative, and journey stages.
Cross-Functional Collaboration & Innovation
- Partner with Marketing, Analytics, Data Engineering, Digital Product, and Technology teams to align on audience requirements, data dependencies, platform capabilities, and measurement standards that support campaign and personalization delivery.
- Apply and test emerging approaches, including AI-driven triggers, predictive audience activation, and journey automation, surfacing insights and results that inform broader delivery strategy.

What you bring:

5+ years of experience in digital campaign management, marketing automation, lifecycle marketing, CRM, web personalization, or digital optimization roles.
Hands-on experience with Braze/Salesforce for lifecycle campaign delivery (email, push, in-app, SMS) and/or Adobe Campaign Classic for batch campaign execution.
Experience with web and mobile personalization and experimentation tools such as Adobe Target, including A/B testing, multivariate testing, and audience-based targeting.
Solid understanding of audience segmentation, customer data, data pipelines, identity, and activation logic as it applies to campaign execution.
Experience with campaign reporting and analytics using tools such as Adobe Analytics, Google Analytics 4, BigQuery, or Databricks.
Strong working knowledge of campaign QA practices, release readiness, campaign governance, and marketing operations workflows.
Experience using JIRA or equivalent tools for campaign intake, backlog management, and delivery tracking.
Strong analytical skills with the ability to translate performance data into clear recommendations and campaign improvements.
Excellent communication and stakeholder management skills, with the ability to coordinate across multiple teams and manage competing priorities.
Experience working in agile or cross-functional delivery environments with an understanding of how marketing and technology teams collaborate.

What’s in it for you?
We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
Growth & Development Opportunities:
- Self-driven career development programs
- Rogers First: priority in applying to internal roles of interest
Wellness Programs:
- Employee & family assistance program
- Virtual Healthcare
- Cognitive Behavioural Therapy (CBT)
- Low or no-cost fitness membership
Our commitment to the environment and diversity:
- Work for an organization committed to environmental protection
- Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time Shift: Day Length of Contract: Not Applicable (Regular Position) Work Location: 1 Mount Pleasant (083), Toronto, ON Travel Requirements: Up to 10% Background Check(s) Required: Canadian Criminal Record Check Posting Category/Function: Digital & eCommerce Requisition ID: 340807

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Corporate

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More about this job

Responsibilities

The manager leads the end-to-end delivery, optimization, and performance of digital campaigns and personalized customer experiences across multiple channels. They are responsible for executing personalization use cases, managing A/B testing programs, and collaborating with cross-functional teams to drive engagement and conversion.

Requirements

Candidates must have 5+ years of experience in digital campaign management, marketing automation, or related roles. Proficiency in tools such as Braze, Salesforce, Adobe Target, and campaign analytics platforms is required.

Skills

Digital campaign management
Marketing automation
Lifecycle marketing
CRM
Web personalization
Braze
Salesforce
Adobe Campaign Classic
Adobe Target
A/B testing
Multivariate testing
Adobe Analytics
Google Analytics 4
BigQuery
Databricks
JIRA

Benefits

Health insurance
Dental benefits
Pension plan
RRSP
TFSA
Stock matching programs
Employee discounts
Paid volunteer time
Charity matching
Career development programs
Employee and family assistance program
Virtual healthcare
Cognitive behavioural therapy
Fitness membership

Visa sponsorship

Not detected in the job text

Keywords

Digital Campaigns
Experience Optimization
MarTech
Campaign Operations
Personalization
Customer Engagement
Audience Segmentation
QA
Release Readiness
Behavioral Triggers
Lifecycle Journey
Data Engineering
Digital Product
Agile
Stakeholder Management
Journey Automation
Marketing Operations
Backlog Management
Performance Reporting

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