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Added 10 mins ago
K
Paid Social Manager
Klick
Toronto, ON
- Full-time
The Paid Social Manager leads paid social strategy, campaign execution, and performance optimization for pharmaceutical and healthcare clients. This role manages campaigns across Meta Ads…
Added 10 mins ago
Senior Manager, Communications & Change Management
Scotiabank
Toronto, ON
The Senior Manager, Communications & Change Management leads strategic communications in support of Enterprise Delivery Office (EDO) priorities across the Technology organization. Reporting…
Added 10 mins ago
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Bilingual Client Relationship Manager
Futurpreneur
Remote, Canada
- $69,000 CAD / year
- Full-time
- Remote
…entrepreneur.e.s du G20, le représentant canadien du réseau Youth Business International et l’hôte canadien de la Semaine mondiale de…
Added 10 mins ago
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Bilingual Client Relationship Manager
Futurpreneur
Remote, Canada
- $69,000 CAD / year
- Full-time
- Remote
…entrepreneur.e.s du G20, le représentant canadien du réseau Youth Business International et l’hôte canadien de la Semaine mondiale de…
Added 10 mins ago
F
Bilingual Client Relationship Manager
Futurpreneur
Remote, Canada
- $69,000 CAD / year
- Full-time
- Remote
…entrepreneur.e.s du G20, le représentant canadien du réseau Youth Business International et l’hôte canadien de la Semaine mondiale de…
Added 10 mins ago
NB
Senior Manager, Licensing & Account Management – NBA Canada
National Basketball Association (NBA)
Toronto, ON
- Full-time
The Manager, Licensing & Partnerships is responsible for the day-to-day management of licensee relationships and the development of new business opportunities across the NBA and WNBA…
Added 26 mins ago
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Product Manager
TD
Toronto, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 40 mins ago
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Bilingual Client Relationship Manager
Futurpreneur
Vancouver, BC
- $69,000 CAD / year
- Full-time
…entrepreneur.e.s du G20, le représentant canadien du réseau Youth Business International et l'hôte canadien de la Semaine mondiale de…
Added 40 mins ago
F
Bilingual Client Relationship Manager
Futurpreneur
Montreal, QC
- $69,000 CAD / year
- Full-time
…entrepreneur.e.s du G20, le représentant canadien du réseau Youth Business International et l'hôte canadien de la Semaine mondiale de…
Added 40 mins ago
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Data Business Analyst
Altis
Toronto, ON
- $50 to $55 CAD / hour
- Contract
Location: Toronto, ON (Hybrid, 1 day onsite per week, Thursdays)
Added 40 mins ago
F
Bilingual Client Relationship Manager
Futurpreneur
Toronto, ON
- $69,000 CAD / year
- Full-time
…entrepreneur.e.s du G20, le représentant canadien du réseau Youth Business International et l'hôte canadien de la Semaine mondiale de…
Added 1 hour ago
MA
Oliver Wyman - Sr. Analyst, Associate Team Lead; Team Lead; Director-Data and Analytics (DNA) - Toronto
Marsh Agency
Toronto, ON
- Full-time
…You’ll have a dedicated buddy, a career adviser, and a talent manager to help you navigate your professional path. We also care deeply about sustainable work-life quality, providing you…
Added 1 hour ago
MA
Senior Marketing Manager
Marsh Agency
Toronto, ON
- Full-time
The Senior Marketing Manager brings a deep understanding of professional services marketing, with the ability to translate business goals into effective marketing programs and deliver…
Added 1 hour ago
BI
Community Manager - Exterminauts | Gestionnaire de communauté Senior·e - Exterminauts
Behaviour Interactive
Montreal, QC
- Full-time
Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting…
Added 2 hours ago
MA
Marsh People and Investments - Strategic Implementation Co-Op - Toronto - Winter 2027
Marsh Agency
Toronto, ON
- Contract
…will have hands-on exposure to AI-enabled process improvement, business analysis, and workflow design. You will work closely with business stakeholders across the organization to understand…
Added 2 hours ago
MA
Executive Rewards Senior Associate & Project Manager
Marsh Agency
Calgary, AB
- Full-time
Marsh’s Workforce & Rewards practice is seeking an Executive Compensation Senior Associate & Project Manager to join our team in one of our five Canadian offices (Montreal, Ottawa, Toronto,…
Added 3 hours ago
TI
Business Systems Analyst – RPA & Power Platform
Themesoft Inc.
Toronto, ON
- Contract
Collaborate with business, technology, development, and testing teams to identify appropriate technical solutions and assess impacts to existing systems and processes.
Added 3 hours ago
Non-Commercial National Account Manager, Team Lead
Nestle Operational Services Worldwide SA
Toronto, ON · North York, ON
…oversees the creation of comprehensive strategies and Customer Business Plans to generate new and existing pipeline opportunities. Collaboration across functions is essential, and the Team…
Added 3 hours ago
HT
Senior Financial Analyst - Corporate Accounting
Husky Technologies
Bolton, ON
- Full-time
Reporting to the Finance Manager, Corporate Consolidations and working with our global Husky Finance teams, the Senior Financial Analyst plays a critical role in the timely and accurate…
Added 3 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
We are looking for a high-impact Finance Manager FP&A to act as a true business partner to our Product Line leadership team.
Added 4 hours ago
RB
Analyst, Risk
Rogers Bank
Toronto, ON
- Full-time
You will play a key role in the continued development of our scorecard model, measuring performance of key variables, implementing system changes, and driving initiatives to reduce bad debt…
Added 4 hours ago
MC
Join Our Talent Community! Financial Services Associate - Guelph Retail Branches
Meridian Credit Union
Guelph, ON
- $52,000 to $78,000 CAD / year
- Full-time
Develop goals with Manager that are clearly defined, measurable and achievable, and align them to business unit and strategic priorities for Meridian
Added 7 hours ago
RI
Key Account Manager - Canada
RMX Industries Pvt. Ltd.
Toronto, ON
- Full-time
Role Description BluBird is seeking a mid-level Key Account Manager to support and grow selected Canadian retail anddistribution accounts. This person will provide a consistent local…
Added 8 hours ago
CC
Specialist, Demand Planning
Coca-Cola Canada Bottling Limited
Toronto, ON
- Full-time
The Demand Planning Specialist will report into the Manager, Demand Planning and is accountable for the management of the demand planning process for their assigned business area as part of…
Added 8 hours ago
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Forward Deployment Engineer Lead - Manufacturing
''
Toronto, ON
- Full-time
- Other
Assign FDEs to portfolio clusters based on business priorities, practitioner capabilities, and individual development objectives.

Rogers Communications

Sr Mgr Perf & Prod Marketing

Toronto, ON, Canada

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Job details

Posting language: English
Posted: Oct 29, 2026

Original job description

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love - and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we are looking for:

Rogers is looking for a strategic, data-driven and engaging leader to join our team as Senior Manager, Performance & Product Marketing across our leading media brand portfolio. This role will lead the strategy and execution required to acquire, engage and retain Canadian sports and entertainment fans across our streaming product suite, including direct-to-consumer subscription services, websites and apps across digital platforms.

The Senior Manager will connect paid media, first-party data, UX/UI, and customer insights into one integrated growth engine. They will lead a high-performing team, set clear priorities and performance standards, and partner across the business to deliver sustainable subscriber growth, stronger engagement and improved retention.

What you will do:

Performance marketing and growth:

Own and drive the performance marketing roadmap, annual strategy and investment priorities for Sportsnet, Citytv and discovery digital and direct-to-consumer products.
Lead the end-to-end campaign lifecycle, including audience and channel strategy, briefing, creative and media evaluation, optimization, measurement and post-campaign reporting.
Establish clear objectives, KPIs, testing plans and reporting frameworks across acquisition, conversion, engagement, churn reduction and customer lifetime value.
Use product, campaign and customer analytics to identify growth opportunities, improve conversion and deepen engagement across the customer journey.
Oversee agency and platform partners, ensuring strong strategic thinking, disciplined execution, transparent reporting and continuous performance improvement.

Product Marketing:

Define and prioritize product features and requirements to improve acquisition and onboarding journeys.
Collaborate with Product and Development to influence the product roadmap for merchant growth initiatives.
Build, maintain, and operate an always-on, continuous optimization model of non-paid marketing activities (platform marketing partnerships, app store creative and copy, marketing webpages and buy flow)
Utilize data and testing to unlock new insights on our customer base and create innovative ways to grow the business Manage advertising relationships between brand and platform partners.
Manage optimizing content, copy, and assets to improve discoverability and maintain accuracy

Team leadership and cross-functional influence

Lead, coach and develop a team of performance marketing and CRM professionals, setting clear accountabilities, objectives and development plans.
Create an inclusive, high-performance team culture grounded in collaboration, curiosity, accountability and continuous learning.
Prioritize team capacity and workflow, remove barriers, and ensure work is focused on the highest-impact customer and business opportunities.
Act as a senior champion for our digital streaming and direct-to-consumer business, aligning stakeholders across marketing, product, editorial, social, sales, communications, data, technology, finance and legal.
Present performance, insights, risks and recommendations to senior leaders, translating performance data into clear decisions and roadmaps.

What you will bring:

8+ years of progressive experience in performance, digital, growth or lifecycle marketing, with meaningful experience in a subscription, direct-to-consumer or digital product environment.
Demonstrated people leadership experience, including hiring, coaching, performance management, prioritization and development of team members.
Deep knowledge of the digital advertising ecosystem, including paid search, paid social, programmatic, video, app and emerging performance channels.
Hands-on fluency with campaign, web and product analytics platforms, and the ability to turn data into clear insights, decisions and optimization actions.
Experience developing CRM and lifecycle programs, including segmentation, journey design, personalization, experimentation, retention and win-back.
Working knowledge of marketing automation, customer data platforms and CRM technologies, with an understanding of data governance, privacy and consent requirements.
Strong commercial judgement and experience managing budgets, agencies, vendors and performance forecasts.
Excellent stakeholder management, communication and presentation skills, with the ability to influence across functions and at senior levels.
A strong point of view on digital, CRM and consumer trends, paired with curiosity about emerging technologies and competitor experiences.
Passion for sports, digital media and creating meaningful connections with Canadian sports fans.

How success will be measured:

Efficient subscriber and customer growth against agreed acquisition and conversion targets.
Improvement in engagement, retention, renewal, churn and customer lifetime value.
Growth in the effectiveness and scale of segmented, personalized lifecycle journeys.
Clear, trusted measurement and actionable performance reporting across the funnel.
A highly engaged, accountable and developing team that delivers strong work consistently.
Effective cross-functional alignment, disciplined agency management and continuous improvement in how work gets done.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

Competitive salary & annual bonus
Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
Growth & Development Opportunities:
- • Self-driven career development programs
- • Rogers First: priority in applying to internal roles of interest
Wellness Programs:
- Employee & Family Assistance Program
- Virtual Healthcare
- Cognitive Behavioural Therapy (CBT)
- Low or no-cost fitness membership
Our commitment to diversity:
- An inclusive and diverse workplace where you can bring your whole self to work.

If you are selected to move forward in the recruitment process, here is what you can expect:

15-minute phone screen with your recruiter, an interview with Hiring Manager. Best of luck!

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time Shift: Day Length of Contract: Not Applicable (Regular Position) Work Location: 333 Bloor Street East (824), Toronto, ON Travel Requirements: None Background Check(s) Required: Criminal Record and Credit Check Posting Category/Function: Marketing & Marketing Research / Analysis Requisition ID: 344720

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Corporate

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More about this job

Responsibilities

The Senior Manager will lead the strategy and execution for performance and product marketing across the media brand portfolio to drive subscriber growth and engagement. They will manage a high-performing team while collaborating cross-functionally to optimize customer journeys and marketing campaigns.

Requirements

Candidates must have 8+ years of experience in performance, digital, or growth marketing within a subscription or direct-to-consumer environment. Strong leadership skills, fluency in analytics platforms, and the ability to influence stakeholders at senior levels are required.

Skills

Performance marketing
Product marketing
Digital strategy
Growth marketing
Lifecycle marketing
Data analytics
CRM
Stakeholder management
Team leadership
Budget management
Digital advertising
Customer insights
Campaign management
Marketing automation
Strategic planning
Project management

Benefits

Competitive salary
Annual bonus
Health and dental benefits
Pension plan
RRSP
TFSA
Stock matching programs
Discounts on Rogers services
Discounts on Blue Jays tickets
Paid time off for volunteering
Company matching contributions to charities
Employee & Family Assistance Program
Virtual healthcare
Cognitive behavioural therapy
Fitness membership

Visa sponsorship

Not detected in the job text

Keywords

Performance Marketing
Product Marketing
Digital Streaming
Direct-to-consumer
Subscription Services
Sportsnet
Citytv
Discovery
CRM
Data Analytics
Customer Lifetime Value
Churn Reduction
Paid Search
Paid Social
Programmatic
App Store Optimization
Marketing Automation
Customer Data Platforms
Budget Management
Stakeholder Management
Media Portfolio
Growth Engine
UX/UI
First-party Data
Campaign Lifecycle
KPIs
Digital Platforms
Content Optimization
Strategic Leadership
Cross-functional Influence

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