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Added 7 mins ago
S
Senior Electrification Manager – Construction
SYSTRA
Toronto, ON
- Full-time
The Senior Programme Manager – Electrification is responsible for the overall leadership, planning and successful delivery of complex railway electrification programmes, including Overhead…
Added 7 mins ago
CL
Mgr, Project Management I
Current Lighting
Montreal, QC
- $101,701 to $127,127 CAD / year
- Full-time
The Senior Program Manager will be responsible for managing New Product Introduction (NPI) programs to develop and launch strategic LED Commercial Fixtures for growth in the North America…
Added 38 mins ago
IR
Dietary Aide
Interlake-Eastern Regional Health Authority
MB · Lundar, MB
- Full-time
Under the direction of the Manager, Support Services and Cook, the Dietary Aide performs the assigned duties related to the preparation and service of food to patients/ residents, staff,…
Added 38 mins ago
GC
Art Buying and Photography Representation Expert
Gramian Consulting Group
Remote, Canada
- Contract
- Remote
…image licensing arrangements across advertising, publishing, commercial photography and creative…
Added 38 mins ago
K
Head of Retention, DTC Subscription
KittySpout
Remote, Canada
- $115,000 to $145,000 USD / year
- Contract
- Remote
Commercial Judgement: you protect margin, and know when a discount or save offer earns its cost.
Added 38 mins ago
K
Head of Retention & Customer Experience
KittySpout
Remote, Canada
- $115,000 to $145,000 USD / year
- Contract
- Remote
Commercial Judgement: you protect margin, and know when a discount or save offer earns its cost.
Added 38 mins ago
K
Director of Retention & Lifecycle
KittySpout
Remote, Canada
- $115,000 to $145,000 USD / year
- Contract
- Remote
Commercial Judgement: you protect margin, and know when a discount or save offer earns its cost.
Added 38 mins ago
K
Head of Lifecycle & Customer Experience
KittySpout
Remote, Canada
- $115,000 to $145,000 USD / year
- Contract
- Remote
Commercial Judgement: you protect margin, and know when a discount or save offer earns its cost.
Added 38 mins ago
K
Head of Retention & CX, DTC Ecommerce
KittySpout
Remote, Canada
- $115,000 to $145,000 USD / year
- Contract
- Remote
Commercial Judgement: you protect margin, and know when a discount or save offer earns its cost.
Added 1 hour ago
SC
Senior Electrification Manager – Construction
SYSTRA Canada
Toronto, ON
- Full-time
The Senior Programme Manager – Electrification is responsible for the overall leadership, planning and successful delivery of complex railway electrification programmes, including Overhead…
Added 1 hour ago
SJ
Growth Manager
So Jobs
Mississauga, ON
- $93,500 to $125,000 CAD / year
- Full-time
We are seeking an experienced Revenue Growth Manager to support business performance through a combination of trade promotion management, sales planning, forecasting, and commercial…
Added 1 hour ago
NB
Private Relationship Banker
National Bank of Canada
Rouyn-Noranda, QC
- Full-time
A career as a Private Banking Relationship Manager with the Private Banking 1859 team at National Bank means acting as a credit professional and providing financial planning advice to a…
Added 1 hour ago
NB
Private Banking Associate, Private Banking 1859
National Bank of Canada
Calgary, AB
- Temporary
Support the Private Bankers by providing various administrative as well as customer service tasks assigned by the manager.
Added 2 hours ago
E
Country Manager Canada
elockers
Toronto, ON · Greater Toronto Area, Canada
- Full-time
As Country Manager Canada – Growth & Operations, you'll take ownership of our Canadian business and play a key role in building our future in North America.
Added 2 hours ago
E
Countrymanager Canada
elockers
Toronto, ON
- Full-time
As Country Manager Canada – Growth & Operations, you'll take ownership of our Canadian business and play a key role in building our future in North America.
Added 3 hours ago
PE
Structural Steel Estimator
PTW Energy Services
Calgary, AB
- Full-time
Evaluate bid documents, contract terms, specifications, scope gaps, exclusions, and commercial risks.
Added 3 hours ago
PE
Structural Steel Estimator
PTW Energy Services
Calgary, AB
- Full-time
Evaluate bid documents, contract terms, specifications, scope gaps, exclusions, and commercial risks.
Added 3 hours ago
EI
Site Project Manager
Ecolab Inc.
Calgary, AB
- Full-time
The Site Project Manager owns end-to-end delivery of CoolIT liquid-cooling deployments at assigned customer sites, from project handoff and site readiness through commissioning, customer…
Added 3 hours ago
NF
Underwriting Manager, Small Business (9-Month Contract)
Northbridge Financial
Calgary, AB · Vancouver, BC
- Full-time
- Other
What it’s like to be a Northbridge Underwriting Manager:
Added 3 hours ago
AT
Level 2 Installer (MxU)
AFL Telecommunications
Victoria, BC
- Full-time
We are hiring an MxU Level II Installer to support fiber-to-the-premises installations across residential and commercial properties. Under the direction of the Lead Hand/Field Service…
Added 3 hours ago
AT
Project Coordinator
AFL Telecommunications
Surrey, BC
- Full-time
Coordinate vendor awards and operational handoffs only after required scope, commercial, and release prerequisites are satisfied.
Added 4 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Kelowna, BC
- Full-time
…situated between a thriving residential neighbourhood and a busy commercial hub in Kelowna, ensuring strong patient demand and…
Added 4 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Kelowna, BC
- Full-time
…situated between a thriving residential neighbourhood and a busy commercial hub in Kelowna, ensuring strong patient demand and…
Added 5 hours ago
HI
Commercial Lines Account Associate, Professional Liability
HUB International
Markham, ON
- Full-time
We’re looking for a strong Commercial Account Associate to support our professional liabilities accounts in Markham. This role involves working closely with Senior Team members of the…
Added 5 hours ago
Dietary Aide
Winnipeg Regional Health Authority
MB · Lundar, MB
Under the direction of the Manager, Support Services and Cook, the Dietary Aide performs the assigned duties related to the preparation and service of food to patients/ residents, staff,…

Rogers Communications

Sr Mgr Perf & Prod Marketing

Toronto, ON, Canada

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Job details

Posting language: English
Posted: Oct 29, 2026

Original job description

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love - and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we are looking for:

Rogers is looking for a strategic, data-driven and engaging leader to join our team as Senior Manager, Performance & Product Marketing across our leading media brand portfolio. This role will lead the strategy and execution required to acquire, engage and retain Canadian sports and entertainment fans across our streaming product suite, including direct-to-consumer subscription services, websites and apps across digital platforms.

The Senior Manager will connect paid media, first-party data, UX/UI, and customer insights into one integrated growth engine. They will lead a high-performing team, set clear priorities and performance standards, and partner across the business to deliver sustainable subscriber growth, stronger engagement and improved retention.

What you will do:

Performance marketing and growth:

Own and drive the performance marketing roadmap, annual strategy and investment priorities for Sportsnet, Citytv and discovery digital and direct-to-consumer products.
Lead the end-to-end campaign lifecycle, including audience and channel strategy, briefing, creative and media evaluation, optimization, measurement and post-campaign reporting.
Establish clear objectives, KPIs, testing plans and reporting frameworks across acquisition, conversion, engagement, churn reduction and customer lifetime value.
Use product, campaign and customer analytics to identify growth opportunities, improve conversion and deepen engagement across the customer journey.
Oversee agency and platform partners, ensuring strong strategic thinking, disciplined execution, transparent reporting and continuous performance improvement.

Product Marketing:

Define and prioritize product features and requirements to improve acquisition and onboarding journeys.
Collaborate with Product and Development to influence the product roadmap for merchant growth initiatives.
Build, maintain, and operate an always-on, continuous optimization model of non-paid marketing activities (platform marketing partnerships, app store creative and copy, marketing webpages and buy flow)
Utilize data and testing to unlock new insights on our customer base and create innovative ways to grow the business Manage advertising relationships between brand and platform partners.
Manage optimizing content, copy, and assets to improve discoverability and maintain accuracy

Team leadership and cross-functional influence

Lead, coach and develop a team of performance marketing and CRM professionals, setting clear accountabilities, objectives and development plans.
Create an inclusive, high-performance team culture grounded in collaboration, curiosity, accountability and continuous learning.
Prioritize team capacity and workflow, remove barriers, and ensure work is focused on the highest-impact customer and business opportunities.
Act as a senior champion for our digital streaming and direct-to-consumer business, aligning stakeholders across marketing, product, editorial, social, sales, communications, data, technology, finance and legal.
Present performance, insights, risks and recommendations to senior leaders, translating performance data into clear decisions and roadmaps.

What you will bring:

8+ years of progressive experience in performance, digital, growth or lifecycle marketing, with meaningful experience in a subscription, direct-to-consumer or digital product environment.
Demonstrated people leadership experience, including hiring, coaching, performance management, prioritization and development of team members.
Deep knowledge of the digital advertising ecosystem, including paid search, paid social, programmatic, video, app and emerging performance channels.
Hands-on fluency with campaign, web and product analytics platforms, and the ability to turn data into clear insights, decisions and optimization actions.
Experience developing CRM and lifecycle programs, including segmentation, journey design, personalization, experimentation, retention and win-back.
Working knowledge of marketing automation, customer data platforms and CRM technologies, with an understanding of data governance, privacy and consent requirements.
Strong commercial judgement and experience managing budgets, agencies, vendors and performance forecasts.
Excellent stakeholder management, communication and presentation skills, with the ability to influence across functions and at senior levels.
A strong point of view on digital, CRM and consumer trends, paired with curiosity about emerging technologies and competitor experiences.
Passion for sports, digital media and creating meaningful connections with Canadian sports fans.

How success will be measured:

Efficient subscriber and customer growth against agreed acquisition and conversion targets.
Improvement in engagement, retention, renewal, churn and customer lifetime value.
Growth in the effectiveness and scale of segmented, personalized lifecycle journeys.
Clear, trusted measurement and actionable performance reporting across the funnel.
A highly engaged, accountable and developing team that delivers strong work consistently.
Effective cross-functional alignment, disciplined agency management and continuous improvement in how work gets done.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

Competitive salary & annual bonus
Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
Growth & Development Opportunities:
- • Self-driven career development programs
- • Rogers First: priority in applying to internal roles of interest
Wellness Programs:
- Employee & Family Assistance Program
- Virtual Healthcare
- Cognitive Behavioural Therapy (CBT)
- Low or no-cost fitness membership
Our commitment to diversity:
- An inclusive and diverse workplace where you can bring your whole self to work.

If you are selected to move forward in the recruitment process, here is what you can expect:

15-minute phone screen with your recruiter, an interview with Hiring Manager. Best of luck!

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time Shift: Day Length of Contract: Not Applicable (Regular Position) Work Location: 333 Bloor Street East (824), Toronto, ON Travel Requirements: None Background Check(s) Required: Criminal Record and Credit Check Posting Category/Function: Marketing & Marketing Research / Analysis Requisition ID: 344720

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Corporate

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More about this job

Responsibilities

The Senior Manager will lead the strategy and execution for performance and product marketing across the media brand portfolio to drive subscriber growth and engagement. They will manage a high-performing team while collaborating cross-functionally to optimize customer journeys and marketing campaigns.

Requirements

Candidates must have 8+ years of experience in performance, digital, or growth marketing within a subscription or direct-to-consumer environment. Strong leadership skills, fluency in analytics platforms, and the ability to influence stakeholders at senior levels are required.

Skills

Performance marketing
Product marketing
Digital strategy
Growth marketing
Lifecycle marketing
Data analytics
CRM
Stakeholder management
Team leadership
Budget management
Digital advertising
Customer insights
Campaign management
Marketing automation
Strategic planning
Project management

Benefits

Competitive salary
Annual bonus
Health and dental benefits
Pension plan
RRSP
TFSA
Stock matching programs
Discounts on Rogers services
Discounts on Blue Jays tickets
Paid time off for volunteering
Company matching contributions to charities
Employee & Family Assistance Program
Virtual healthcare
Cognitive behavioural therapy
Fitness membership

Visa sponsorship

Not detected in the job text

Keywords

Performance Marketing
Product Marketing
Digital Streaming
Direct-to-consumer
Subscription Services
Sportsnet
Citytv
Discovery
CRM
Data Analytics
Customer Lifetime Value
Churn Reduction
Paid Search
Paid Social
Programmatic
App Store Optimization
Marketing Automation
Customer Data Platforms
Budget Management
Stakeholder Management
Media Portfolio
Growth Engine
UX/UI
First-party Data
Campaign Lifecycle
KPIs
Digital Platforms
Content Optimization
Strategic Leadership
Cross-functional Influence

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