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Added 18 mins ago
J
Cloud - Bare Metal Infrastructure Engineer
Jobgether
Canada
- Full-time
Lead the deployment of the first colocation site, taking it from an empty facility space to production-ready infrastructure, and scale the architecture across additional sites and thousands…
Added 18 mins ago
J
Staff Machine Learning Engineer, Sensors & Intelligence
Jobgether
Canada
- Full-time
Lead research and development of multimodal foundation models that learn from synchronized sensor, video, and physiological data.
Added 18 mins ago
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Head of Marketing
Haystack
Canada
- Full-time
Lead and manage the marketing operations, automation, and analytics functions while scaling the team and technology stack
Added 18 mins ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
At Husky TechnologiesTM, our success is based on your success. Our ability to keep our customers in the lead is based on building the strongest team possible.
Added 18 mins ago
HT
Software Validation Technologist
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 18 mins ago
Dietary Aide
Winnipeg Regional Health Authority
Brandon, MB
Under the direction of the Manager, Nutrition Services or Nutrition Services Supervisor and coordination of the Cook, Lead Hand or Clerk, the Dietary Aide is responsible for performing the…
Added 34 mins ago
Sr Mgr Perf & Prod Marketing
Rogers Communications
Toronto, ON
…Marketing across our leading media brand portfolio. This role will lead the strategy and execution required to acquire, engage and retain Canadian sports and entertainment fans across our…
Added 34 mins ago
Dir. Sportsnet Marketing
Rogers Communications
Toronto, ON
Lead always-on and tentpole marketing strategies that grow audiences for priority sports, shows, personalities, stations, franchises and platforms.
Added 48 mins ago
A
Support Systems Engineer - NAMER
Ashby
Canada
- Full-time
We’re looking for someone who wants to plant a flag in Support Operations, with the experience to independently lead a system implementation and the ambition to keep raising the bar as our…
Added 48 mins ago
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Director Technology Transformation Stores
Sobeys
Stellarton, NS
- Full-time
Build, lead, and develop the dedicated internal technology delivery organization while defining the need for external partners and managing them through delivery
Added 48 mins ago
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Vice President, Operations
DMC Recruitment Group
Steinbach, MB
- Full-time
E.G. Penner is looking for a Vice President of Operations to join its Executive Leadership Team and lead this critical part of the business.
Added 48 mins ago
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Programme Discovery - Fiabilité de l'alimentation
ABB
Montreal, QC
- Full-time
ABB is a global technology leader advancing the digital transformation of industries. Our mission is to power progress, combining engineering excellence, innovative solutions, and…
Added 48 mins ago
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Director of Training - SaaS, Healthcare - Greater Vancouver
Sycle
Vancouver, BC
- Full-time
Sycle is seeking a Director of Training to build, modernize, and lead a scalable training program for customers, partners, and internal teams. The primary focus is transforming Sycle’s…
Added 48 mins ago
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SR Automation TOSCA DI Lead
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Mississauga, ON
- Full-time
Added 48 mins ago
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Business Services Specialist
Durham Region (The Regional Municipality of Durham)
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- Full-time
Lead service review, process improvement, and business transformation initiatives that improve customer experience, workflow effectiveness, service consistency, and operational performance.
Added 48 mins ago
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Manager, Media Planning
Starcom Canada
Toronto, ON
- Full-time
…this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world,…
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Cloud Solution Architect
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Cross-Region Operations: Lead upcoming DR testing initiatives to ensure infrastructure and applications seamlessly restore in the designated recovery region within established RTOs.
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Senior Clinical IAM & RBAC Business Analyst - Healthcare
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…documentation supporting large-scale healthcare or enterprise technology initiatives (5+…
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Support and lead Factory Acceptance Testing (FAT) prior to equipment deployment.
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Take daily direction from the Warehouse Lead.
Added 1 hour ago
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Head of Business Development & Partnerships
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Added 1 hour ago
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Specialist Product Management
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- Full-time
…Operations. Finally, the role works with IS to process and technology improvements in our Customer Relationship Management…
Added 1 hour ago
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Added 1 hour ago
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Responsable senior de projets numériques et IA / Senior Digital & AI Project Leader
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Added 1 hour ago
Manager, Indigenous Relations
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…in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence…

Rogers Communications

Sr Mgr Perf & Prod Marketing

Toronto, ON, Canada

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Job details

Posting language: English
Posted: Oct 29, 2026

Original job description

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love - and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we are looking for:

Rogers is looking for a strategic, data-driven and engaging leader to join our team as Senior Manager, Performance & Product Marketing across our leading media brand portfolio. This role will lead the strategy and execution required to acquire, engage and retain Canadian sports and entertainment fans across our streaming product suite, including direct-to-consumer subscription services, websites and apps across digital platforms.

The Senior Manager will connect paid media, first-party data, UX/UI, and customer insights into one integrated growth engine. They will lead a high-performing team, set clear priorities and performance standards, and partner across the business to deliver sustainable subscriber growth, stronger engagement and improved retention.

What you will do:

Performance marketing and growth:

Own and drive the performance marketing roadmap, annual strategy and investment priorities for Sportsnet, Citytv and discovery digital and direct-to-consumer products.
Lead the end-to-end campaign lifecycle, including audience and channel strategy, briefing, creative and media evaluation, optimization, measurement and post-campaign reporting.
Establish clear objectives, KPIs, testing plans and reporting frameworks across acquisition, conversion, engagement, churn reduction and customer lifetime value.
Use product, campaign and customer analytics to identify growth opportunities, improve conversion and deepen engagement across the customer journey.
Oversee agency and platform partners, ensuring strong strategic thinking, disciplined execution, transparent reporting and continuous performance improvement.

Product Marketing:

Define and prioritize product features and requirements to improve acquisition and onboarding journeys.
Collaborate with Product and Development to influence the product roadmap for merchant growth initiatives.
Build, maintain, and operate an always-on, continuous optimization model of non-paid marketing activities (platform marketing partnerships, app store creative and copy, marketing webpages and buy flow)
Utilize data and testing to unlock new insights on our customer base and create innovative ways to grow the business Manage advertising relationships between brand and platform partners.
Manage optimizing content, copy, and assets to improve discoverability and maintain accuracy

Team leadership and cross-functional influence

Lead, coach and develop a team of performance marketing and CRM professionals, setting clear accountabilities, objectives and development plans.
Create an inclusive, high-performance team culture grounded in collaboration, curiosity, accountability and continuous learning.
Prioritize team capacity and workflow, remove barriers, and ensure work is focused on the highest-impact customer and business opportunities.
Act as a senior champion for our digital streaming and direct-to-consumer business, aligning stakeholders across marketing, product, editorial, social, sales, communications, data, technology, finance and legal.
Present performance, insights, risks and recommendations to senior leaders, translating performance data into clear decisions and roadmaps.

What you will bring:

8+ years of progressive experience in performance, digital, growth or lifecycle marketing, with meaningful experience in a subscription, direct-to-consumer or digital product environment.
Demonstrated people leadership experience, including hiring, coaching, performance management, prioritization and development of team members.
Deep knowledge of the digital advertising ecosystem, including paid search, paid social, programmatic, video, app and emerging performance channels.
Hands-on fluency with campaign, web and product analytics platforms, and the ability to turn data into clear insights, decisions and optimization actions.
Experience developing CRM and lifecycle programs, including segmentation, journey design, personalization, experimentation, retention and win-back.
Working knowledge of marketing automation, customer data platforms and CRM technologies, with an understanding of data governance, privacy and consent requirements.
Strong commercial judgement and experience managing budgets, agencies, vendors and performance forecasts.
Excellent stakeholder management, communication and presentation skills, with the ability to influence across functions and at senior levels.
A strong point of view on digital, CRM and consumer trends, paired with curiosity about emerging technologies and competitor experiences.
Passion for sports, digital media and creating meaningful connections with Canadian sports fans.

How success will be measured:

Efficient subscriber and customer growth against agreed acquisition and conversion targets.
Improvement in engagement, retention, renewal, churn and customer lifetime value.
Growth in the effectiveness and scale of segmented, personalized lifecycle journeys.
Clear, trusted measurement and actionable performance reporting across the funnel.
A highly engaged, accountable and developing team that delivers strong work consistently.
Effective cross-functional alignment, disciplined agency management and continuous improvement in how work gets done.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

Competitive salary & annual bonus
Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
Growth & Development Opportunities:
- • Self-driven career development programs
- • Rogers First: priority in applying to internal roles of interest
Wellness Programs:
- Employee & Family Assistance Program
- Virtual Healthcare
- Cognitive Behavioural Therapy (CBT)
- Low or no-cost fitness membership
Our commitment to diversity:
- An inclusive and diverse workplace where you can bring your whole self to work.

If you are selected to move forward in the recruitment process, here is what you can expect:

15-minute phone screen with your recruiter, an interview with Hiring Manager. Best of luck!

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time Shift: Day Length of Contract: Not Applicable (Regular Position) Work Location: 333 Bloor Street East (824), Toronto, ON Travel Requirements: None Background Check(s) Required: Criminal Record and Credit Check Posting Category/Function: Marketing & Marketing Research / Analysis Requisition ID: 344720

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Corporate

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More about this job

Responsibilities

The Senior Manager will lead the strategy and execution for performance and product marketing across the media brand portfolio to drive subscriber growth and engagement. They will manage a high-performing team while collaborating cross-functionally to optimize customer journeys and marketing campaigns.

Requirements

Candidates must have 8+ years of experience in performance, digital, or growth marketing within a subscription or direct-to-consumer environment. Strong leadership skills, fluency in analytics platforms, and the ability to influence stakeholders at senior levels are required.

Skills

Performance marketing
Product marketing
Digital strategy
Growth marketing
Lifecycle marketing
Data analytics
CRM
Stakeholder management
Team leadership
Budget management
Digital advertising
Customer insights
Campaign management
Marketing automation
Strategic planning
Project management

Benefits

Competitive salary
Annual bonus
Health and dental benefits
Pension plan
RRSP
TFSA
Stock matching programs
Discounts on Rogers services
Discounts on Blue Jays tickets
Paid time off for volunteering
Company matching contributions to charities
Employee & Family Assistance Program
Virtual healthcare
Cognitive behavioural therapy
Fitness membership

Visa sponsorship

Not detected in the job text

Keywords

Performance Marketing
Product Marketing
Digital Streaming
Direct-to-consumer
Subscription Services
Sportsnet
Citytv
Discovery
CRM
Data Analytics
Customer Lifetime Value
Churn Reduction
Paid Search
Paid Social
Programmatic
App Store Optimization
Marketing Automation
Customer Data Platforms
Budget Management
Stakeholder Management
Media Portfolio
Growth Engine
UX/UI
First-party Data
Campaign Lifecycle
KPIs
Digital Platforms
Content Optimization
Strategic Leadership
Cross-functional Influence

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