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Added 36 mins ago
BF
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Roku

Senior Product Manager

Toronto, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 5, 2026
Experience: 8-10+ years of product management experience
Posting language: English
Posted: Oct 6, 2026

Original job description

Teamwork makes the stream work.Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

At Roku, the Viewer Product Team is connecting millions of viewers worldwide to their favourite entertainment through a uniquely Roku experience. The International Product Team works with functional experts and strategic leaders to help build and execute on roadmaps for all aspects of the Roku ecosystem in markets around the world. This team works cross-functionally to understand the needs of our consumers and partners, along with other market opportunities, analyzes data to draw insights and learnings, collaborates on a thoughtful go-to-market plan to drive the success of the latest features, and works hand-in-hand across marketing, sales, merchandising, data science, engineering, and other product teams.

About the role

We are looking for a strategic, growth-focused, collaborative, and experienced product manager to lead Roku’s viewer (OS / Platform) product management function in Canada. In this role, you will oversee our growth & engagement strategy, manage our product roadmap, and identify key product priorities that advance Roku’s strategic business goals in Canada. You will play a critical role in accelerating Roku's growth and work with other market leaders to develop a strategic plan that positions Roku as a future leader in Canadian media & streaming. You will be accountable for setting, and achieving key market goals that are in service of accomplishing our broader market strategy, and have a hand amongst other key leaders in market in formulating said strategy.

The ideal candidate is a strong product thinker, highly strategic, tactically savvy, and skilled at navigating a matrixed environment. They know how to build trust and alignment, manage & optimize a product roadmap, solve complex problems through communication, transparency & critical thinking , and thrive in a fast-paced and collaborative setting.

This position will be based at our Toronto office and report to the Director of Product, Management, and International Growth. This role will require international travel.

For Toronto Canada Only - The estimated annual base salary for this position is between CA$150,000 - CA$179,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

Manage & optimize Roku’s viewer product roadmap for Canada
Own our product growth & engagement strategy across CA, partnering with other key team leaders in the Toronto office
Drive alignment on key market metrics/goals, and be accountable for achieving goals through product launches & initiatives led by partner teams
Enable & design in-market experimentation to ensure our products fit the unique needs of the Canadian market
Ensure that market-specific needs & opportunities are represented in cross-functional planning and that our product efforts drive tangible business outcomes
Build and strengthen relationships between the International Product team and other Toronto-based Roku teams (marketing, ad sales, content distribution & monetization)
Collaborate with stakeholders across the organization to optimize the delivery of new features and ensure strong execution
Communicate progress and strategy clearly across multiple levels of the organization, including executive stakeholders

We're excited if you have

8-10+ years of product management experience
Significant experience working in TV or streaming industry, with a deep understanding of the ecosystem, technologies, and customer expectations
Experience working either for or with key Canadian media leaders/partners
Hands-on (product-led) growth experience
Experience with lifecycle marketing/user engagement strategy & activation, or hands-on experience in understanding and driving long-term consumer retention
Strong strategic thinking, prioritization, organization, and execution skills
Experience working cross-functionally across Product, Engineering, Marketing, and other disciplines to drive projects through completion
Excellent communication and stakeholder / executive management skills
Ability to improvise when necessary and solve complex problems with simple or unexpected solutions
Advanced skills with agentic AI related to product management
Bachelor's degree or equivalent experience

How will I use AI at Roku?

At Roku, we don’t just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We’re looking for curious, adaptable builders who can show how they’ve used AI or automation to move faster, raise the bar, and scale their impact. We value your AI skills if have built fluency across the agentic engineering toolchain - coding harnesses like Claude Code or Cursor, MCP servers, custom skills, or agent frameworks. And you can describe projects where you shipped real work with these tools. You know how to drive an agent, verify its output, and ramp on an unfamiliar codebase with an agent helping you.

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.

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More about this job

Responsibilities

Lead Roku’s Canadian viewer product strategy, roadmap, growth, and engagement, setting market goals and driving product initiatives that support business objectives. Coordinate with teams across product, marketing, advertising sales, content distribution, engineering, and other functions to deliver features, run market-specific experiments, and communicate progress to stakeholders.

Requirements

Candidates should have 8–10+ years of product management experience, substantial TV or streaming industry knowledge, and experience with Canadian media partners and product-led growth, engagement, or retention. Strong strategic, execution, communication, and stakeholder-management skills are required, along with advanced agentic AI skills and a bachelor’s degree or equivalent experience.

Skills

Product Management
Product Roadmap Management
Growth Strategy
User Engagement
Lifecycle Marketing
Consumer Retention
Strategic Planning
Market Analysis
Experimentation
Cross-Functional Collaboration
Stakeholder Management
Executive Communication
Prioritization
Product Launches
Agentic AI
Problem-Solving

Benefits

Health Insurance
Equity Awards
Life Insurance
Disability Benefits
Parental Leave
Wellness Benefits
Paid Time Off

Visa sponsorship

Not detected in the job text

Keywords

Roku
TV Streaming
Viewer Product
Product Management
Product Roadmap
Growth Strategy
User Engagement
Lifecycle Marketing
Consumer Retention
Canadian Media
Streaming Ecosystem
Market Strategy
Product-Led Growth
In-Market Experimentation
Go-To-Market
Product Launches
Cross-Functional Collaboration
Stakeholder Management
Executive Communication
Data Analysis
Engineering
Marketing
Advertising Sales
Content Distribution
Monetization
Agentic AI
AI Agents
Claude Code
Cursor
MCP Servers

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