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Roots

Assistant Store Manager-Retail

Waterloo, ON, Canada

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Job details

Experience: 2+ years of retail apparel management experience.
Posting language: English
Posted: Oct 6, 2026

Original job description

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!

WHY JOIN ROOTS?
Roots is not only a brand, it’s a culture and lifestyle. We look for dynamic individuals who are not only interested in retail and fashion, but who enjoy challenges and share our vision for a safer, cleaner, healthier planet.

In addition to our customers, an intrinsic part of our success has always been the people who work here. Roots is a company in which you can grow and benefit from the great opportunities often available. All members of our team are encouraged to ‘spread their roots’.

WHAT WE’RE LOOKING FOR?

We are currently hiring for a Assistant Store Manager. Reporting to the Store Manager, the Assistant Store Manager creates and maintains the Roots experience for our customers and employees. The ASM supports the Store Manager with all aspects of store operations always modeling and acting in accordance with Roots guiding principles and beliefs.

To be successful, you’ll need to possess:

2+ years of retail apparel management experience.
Great sense of style and a love for fashion.
Demonstrated ability to strive in an environment that is customer service driven with a focus on selling.
Ability to work a flexible schedule to meet the needs of the business, including nights and weekends.

THE IMPACT YOU'LL HAVE

This is an opportunity to shape our company’s future by:

Assist the Store Manager in the achievement of the store sales budgets through execution of company standards, policies and procedures while exceeding customers' expectations through superior service at every opportunity.
Demonstrates the ability to lead by example in sales and customer service.
Assists the Store Manager in the execution of all recruitment activities.
Supports the Store Manager in providing product knowledge and selling skills training to new and existing staff.
Execute opening and closing procedures according to company policies and procedures.
Ability to motivate team through coaching & leadership.
Effectively manage time and prioritize tasks to meet the demands of the business.
Excellent communication (both oral and written) skills.

SOUND LIKE YOU? APPLY NOW!

We’d like to thank everyone who applies, but we can only contact applicants who are most qualified.

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Please note: Roots uses technology-assisted tools, including artificial intelligence (AI), to support parts of the recruitment process. These tools may be used to help review applications, assess qualifications, and support interview documentation. All hiring decisions are reviewed and made by our Talent team and key leaders involved in the recruitment process.

The posted salary range is intended to reflect the competitive market value of this role and is provided to support transparency in our hiring process. Final compensation will be determined based on a variety of factors, including but not limited to internal equity, relevant skills, demonstrated knowledge, experience, and overall fit for the position.

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More about this job

Responsibilities

The Assistant Store Manager supports the Store Manager in daily operations, including sales budget achievement, staff training, and recruitment. They are responsible for maintaining company standards and delivering superior customer service while leading the team through coaching.

Requirements

Candidates must have at least 2 years of retail apparel management experience and a strong focus on customer service and sales. The role requires a flexible schedule, including availability for nights and weekends.

Skills

Retail management
Apparel sales
Customer service
Leadership
Coaching
Recruitment
Product knowledge
Sales training
Opening and closing procedures
Time management
Communication
Team motivation
Fashion sense

Benefits

Growth opportunities
Inclusive culture

Visa sponsorship

Not detected in the job text

Keywords

Retail
Apparel
Management
Sales
Customer Service
Leadership
Recruitment
Training
Operations
Fashion
Teamwork
Coaching
Communication
Time Management
Store Operations

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