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Added 1 month ago
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Software Development Manager, EdgeLink
Amazon
Vancouver, BC
- Full-time
As the Software Development Manager for Frontier, you will lead a team of engineers solving problems at the intersection of internet-scale infrastructure, security, and distributed systems.…
Added 1 month ago
PC
Transformation Risk and Advisory, Senior Manager, JIRA, AI and Reporting Lead
Pwc Canada
Calgary, AB · Vancouver, BC · Ottawa, ON · Toronto, ON
- Full-time
We are seeking a full-time Senior Manager to join our Transformation Risk & Advisory team as a Jira & PMO Tooling Lead. You will shape and lead the tooling strategy that enables large…
Added 1 month ago
S
Senior Consultant - Technical Project Manager
Slalom
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
…transformation initiatives in roles such as Senior Project Manager, Program Manager, Senior Business Analyst, or Delivery…
Added 1 month ago
SS
Financial Reporting, Assistant Vice President
State Street
Toronto, ON
- Full-time
Lead, direct and manage the department in collaboration with your manager and senior colleagues
Added 1 month ago
PH
Analytics Engineer, Risk
Propel Holdings
Toronto, ON
- Full-time
…models and enjoy turning manual, messy processes into repeatable automation. As the Analytics Engineer, Risk, you’ll join the Model Development team within Risk, working closely with the…
Added 1 month ago
MG
PMA (Preventative Maintenance Agreement) Sales, Account Manager
Mircom Group of Companies
Vaughan, ON
- Full-time
…communications & security, mass notification, nurse call, and building automation & smart…
Added 1 month ago
CF
Manager Human Resources
ContainerWorld Forwarding Services Inc
Richmond, BC
- Full-time
…put-away/replenishment and license plated inventory with RF scanning. Our automation also includes an ERP, CRM, Truckmate, Sage, Kronos and other applications to prime us for present and…
Added 1 month ago
HP
Property Supervisor
HighView Partners
Vaughan, ON
- Full-time
Reporting to the Facilities Manager, you’ll help improve work order management, standardize maintenance practices and inventory, contribute to capital planning and support the continued…
Added 1 month ago
UM
Senior Manager, Test Engineering
Ultra Maritime
Dartmouth, NS
- Full-time
The Senior Manager, Test Engineering is responsible for leading the Test Engineering organization and developing the strategic vision for product testing across the business. This role…
Added 1 month ago
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Gestionnaire de projets / Project Manager
Planiform
Terrebonne, QC
- Full-time
…opportunity for you! We are currently looking for a Project Manager to join our team. Planiform is experiencing rapid growth, with many projects currently underway and many more to…
Added 1 month ago
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Analyst, Capital Markets and Treasury
RioCan
Toronto, ON
- Full-time
Reporting to the Manager, Capital Markets & Treasury, this role provides analytical support across treasury, capital markets, and corporate finance. The successful candidate will work on…
Added 2 months ago
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Account Manager
Dixon
Cambridge, ON
- Full-time
Experience in selling Electrical, Automation and Control Products for a minimum of 2 years
Added 1 month ago
NB
Chief Application Analyst
National Bank of Canada
Toronto, ON
- Full-time
Continuously improve operational processes through automation and tooling.
Added 1 month ago
CP
Director, Investment Operations
CAAT Pension Plan
Toronto, ON
- Full-time
…manual work, strengthen controls and improve scalability through automation and…
Added 1 month ago
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Lead Cybersecurity Operations Analyst, Deloitte Global Technology
Deloitte
Toronto, ON
- Full-time
Identify areas for improvement including systems integration, new technology, and automation and lead the design and implementation of solutions.
Added 1 month ago
RP
CRM & Email Marketing Specialist
Ren's Pets
Guelph, ON
- $57,000 to $67,000 CAD / year
- Full-time
Under the supervision of the E-Commerce manager, the duties and responsibilities of the CRM & Email Marketing Specialist include, but are not limited to, the following:
Added 1 month ago
M
Sr. Engineering Manager - Digital Engineering - FPGA and DSP
MDA
Sainte-Anne-de-Bellevue, QC
- Full-time
The Engineering Manager manages an entire small to medium-sized technical department, recruiting and retaining a workforce with the key technical skills required to ensure the successful…
Added 1 month ago
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Manager, Accounting
Brookfield
Gatineau, QC
- Full-time
Reporting to the Senior Manager, Accounting, the Manager will be responsible for leading a team of accounting professionals to produce reliable, decision-ready financial information and…
Added 1 month ago
B
Manager, Accounting
Brookfield
Gatineau, QC
- Full-time
Reporting to the Senior Manager, Accounting, the Manager will be responsible for leading a team of accounting professionals to produce reliable, decision-ready financial information and…
Added 1 month ago
TI
DevOps Engineer
TitanFile Inc.
Toronto, ON
- Full-time
This person will report to our Lead Architect and Infrastructure Manager and will be central to how we build, deploy, and operate our platform. The role is an even split between building…
Added 1 month ago
Field and ABM Manager
Trolley
Montreal, QC
Interview stages: preliminary/recruiter interview, hiring manager interview, final round with CGO.
Added 1 month ago
Field and ABM Manager
Trolley
Halifax, NS
Interview stages: preliminary/recruiter interview, hiring manager interview, final round with CGO.
Added 1 month ago
Field and ABM Manager
Trolley
Toronto, ON
Interview stages: preliminary/recruiter interview, hiring manager interview, final round with CGO.
Added 1 month ago
Manager, eCommerce Analytics & Insights
Roots
Toronto, ON
Support the A/B testing and experimentation program - helping teams design tests, measure results rigorously, and build a culture of evidence-based iteration.
Added 1 month ago
CS
B2B Marketing Specialist
Cronometer Software Inc
Revelstoke, BC
- Full-time
Experience with CRM and marketing automation tools; HubSpot experience is a plus.

Roots

Manager, eCommerce Analytics & Insights

Toronto, ON, Canada

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Job details

Experience: 6+ years of experience in ecommerce analytics, digital analytics, or a closely related field, ideally within retail or a consumer brand environment.
Posting language: English
Posted: Sep 15, 2026

Original job description

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!

Nature & Scope → Your Role at Roots

You'll play a key analytical role behind Roots' digital business - turning ecommerce data into the insights that drive strategy, sharpen investment decisions, and support growth online. You're not just tracking what happened; you're helping the business understand why, and what to do next. Sitting at the intersection of Ecommerce, Marketing, and Analytics, you'll own the reporting rhythms, build the forecasts, and surface the opportunities that keep Roots' digital channel moving forward. This is a high-visibility role for someone who is commercially sharp, deeply curious, and passionate about connecting data to real business outcomes.

Key Responsibilities → How You’ll Make an Impact

Act as a key analytics partner for the Ecommerce and digital leadership team - proactively identifying trends, flagging risks, and providing insights to support decision-making.
Deliver the ecommerce performance reporting rhythm - including weekly trading dashboards, channel health reporting, and monthly and quarterly recaps - to support leadership visibility into the digital business.
Define, track, and evolve the KPI framework for ecommerce - including traffic, conversion, AOV, channel mix, and customer acquisition metrics - and translate performance into clear commercial narratives.
Develop and maintain ecommerce forecasts to support planning cycles and investment discussions, including weekly, monthly, and seasonal demand forecasts by channel, category, and key business driver.
Own the hindsighting process for ecommerce - conducting structured post-period reviews that compare actuals to plan, identify what drove variance, and translate learnings into sharper forecasts and better commercial decisions going forward.
Analyze the full digital funnel - from traffic source through to purchase - identifying drop-off points, conversion opportunities, and UX issues that can be acted on by the Ecom and product teams.
Partner with Paid Media, CRM, and Brand Marketing to evaluate campaign and channel effectiveness, connecting marketing spend to revenue outcomes and helping teams optimize where investment is deployed.
Monitor and interpret customer behaviour on-site - including search performance, product page engagement, wishlist trends, and mobile vs. desktop patterns - to surface assortment and experience insights.
Support the A/B testing and experimentation program - helping teams design tests, measure results rigorously, and build a culture of evidence-based iteration.
Answer the hard business questions through ad-hoc analysis - whether it's diagnosing a conversion drop, sizing a new market opportunity, or understanding the true ROI of a promotional event.
Build and maintain Power BI dashboards that give the Ecom and Marketing teams self-serve visibility into their most important KPIs - without needing to pull a report themselves.
Leverage AI and analytics tools to improve the speed, accuracy, and depth of insight generation - and bring a forward-looking perspective on where automation and machine learning can strengthen our ecommerce analytics capability.

Qualifications & Experience → The Skills You Bring

Required

6+ years of experience in ecommerce analytics, digital analytics, or a closely related field, ideally within retail or a consumer brand environment.
Deep understanding of ecommerce performance drivers - traffic, conversion, AOV, channel mix, customer acquisition, and retention - and proven ability to connect metrics to commercial outcomes.
Strong experience with BI tools (Power BI preferred) building dashboards and reports that stakeholders use consistently.
Proficiency with web analytics platforms (GA4 preferred) and the ability to interpret customer journey data across the full digital funnel.
Experience building and maintaining ecommerce forecasts and sales planning models, including seasonal and weekly demand forecasting.
Comfort with hindsighting and post-period analysis - able to close the loop between plan and actuals and turn variance analysis into forward-looking recommendations.
Strong written and verbal communication skills, with demonstrated experience presenting to commercial and executive audiences.
Ability to synthesize complex data into clear, decision-ready narratives for non-technical stakeholders.

Nice to Have

SQL or Python experience for self-serve data exploration and more complex analyses.
Familiarity with paid media platforms (Meta, Google, TikTok) and experience evaluating their performance holistically - beyond platform-reported metrics.
Experience with Snowflake or similar cloud data platforms.
Background in omnichannel retail - understanding how digital behaviour connects to in-store and loyalty outcomes.

You Are

A storyteller first - you know that a great insight is only as valuable as how well it's communicated.
Proactive and commercially minded, always connecting data back to business outcomes and growth opportunities.
Naturally curious and relentlessly diagnostic - you're never satisfied with "what happened" and always dig into the "why" to uncover the insight behind the number.
Organized and delivery-focused, able to manage a reporting cadence, a forecast cycle, and ad-hoc requests at the same time without dropping the ball.
Comfortable with ambiguity and skilled at prioritizing the questions that matter most in a fast-moving retail environment.

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Please note: Roots uses technology-assisted tools, including artificial intelligence (AI), to support parts of the recruitment process. These tools may be used to help review applications, assess qualifications, and support interview documentation. All hiring decisions are reviewed and made by our Talent team and key leaders involved in the recruitment process.

The posted salary range is intended to reflect the competitive market value of this role and is provided to support transparency in our hiring process. Final compensation will be determined based on a variety of factors, including but not limited to internal equity, relevant skills, demonstrated knowledge, experience, and overall fit for the position.

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More about this job

Responsibilities

The manager will lead ecommerce analytics by delivering performance reporting, building forecasts, and identifying growth opportunities across digital channels. They will partner with marketing and ecommerce teams to translate complex data into actionable commercial insights and evidence-based strategies.

Requirements

Candidates must have 6+ years of experience in ecommerce or digital analytics with strong proficiency in BI tools like Power BI and web analytics platforms like GA4. The role requires a deep understanding of ecommerce performance drivers and the ability to communicate complex data narratives to executive stakeholders.

Skills

Ecommerce analytics
Digital analytics
Power BI
GA4
Data forecasting
Sales planning
KPI framework
Conversion rate optimization
A/B testing
Data visualization
Commercial storytelling
SQL
Python
Snowflake
Marketing analytics
Customer behavior analysis

Visa sponsorship

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Keywords

Ecommerce
Analytics
Insights
Power BI
GA4
Forecasting
KPI
Conversion
AOV
Channel mix
Customer acquisition
Hindsighting
Digital funnel
Paid media
CRM
A/B testing
SQL
Python
Snowflake
Omnichannel
Retail
Data visualization
Reporting
Strategy
Marketing
Dashboards
Automation
Machine learning
Data exploration
Commercial analysis

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