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Added 25 days ago
Digital Merchandising&Analytics
Rogers Communications
Toronto, ON
Digital Merchandising & Analytics (Today's Shopping Choice)
Added 10 days ago
Manager, Digital Merchandising (20-Months Contract)
Mark's
Calgary, AB
Full-time
The Manager, eCommerce Digital Merchandising is responsible for leading the strategy, execution, and optimization of digital merchandising across our eCommerce websites to deliver engaging,…
Added 11 days ago
Manager, Digital Merchandising (20-Months Contract)
Canadian Tire Corporation
Calgary, AB · Quarry Park
Full-time
The Manager, eCommerce Digital Merchandising is responsible for leading the strategy, execution, and optimization of digital merchandising across our eCommerce websites to deliver engaging,…
Added 16 days ago
Assistant Manager, Digital Merchandising
RONA
Boucherville, QC
Full-time
Digital merchandising associate manager will own all direct-fulfillment programs, online integration of core merchandising strategies, and optimization of product assortments to create…
Added 1 month ago
Director - Digital Marketing
Staples Inc.
Richmond Hill, ON
Full-time
…marketing, paid and organic social media, marketing technology, and digital marketing effectiveness. This leader will partner closely with Integrated Marketing, Creative & Production,…
Added 3 months ago
VP, E-Commerce
Roots
Toronto, Ontario
The Vice President, eCommerce is responsible for leading and accelerating Roots’ digital commerce business across North America & internationally. This role oversees the full eCommerce P&L…
Added 2 months ago
Senior Manager, Marketing Product Technology
Mattamy Homes
Canada
Full-time
…the roadmap and ongoing optimization of Mattamy’s front-end digital sales experience. This includes the customer-facing website, Sitecore, Digizuite, GEO (Generative Engine Optimization)…
Added 9 days ago
Director, Digital Content Strategy & Publishing
Four Seasons Hotels and Resorts
Toronto, ON · Four Seasons Corporate Headquarters Toronto
Full-time
…the Four Seasons brand. Reporting into the Senior Director of Digital Products and Experience within Four Seasons Corporate, this individual will define the editorial philosophy that…
Added 19 days ago
E-Commerce Operations Coordinator
Stormtech Performance Apparel
Markham, ON
Full-time
…content changes, SEO metadata inputs, product/content changes, digital merchandising updates, QA tasks, reporting pulls, and digital support tickets based on priorities set by the Director…
Added 2 days ago
Senior Digital Marketing Manager
Church & Dwight Co., Inc.
Mississauga, ON
Full-time
Partner with Sales teams to grow and optimize eCommerce revenue through search, retail media, promotions, digital merchandising, advertising, analytics, and innovation initiatives.
Added 2 months ago
Customer Insights Analyst
RCL - Reitmans Canada Ltd/Ltée
Montreal, Quebec
Full-time
The Customer Insights Analyst plays a critical role in transforming customer, transactional, digital, and loyalty data into actionable insights that drive customer-centric decision-making…
Added 2 months ago
Customer Insights Analyst
Reitmans (Canada) Ltée/Ltd
Montreal, Quebec
Full-time
The Customer Insights Analyst plays a critical role in transforming customer, transactional, digital, and loyalty data into actionable insights that drive customer-centric decision-making…
Added 17 days ago
Specialist, Omnichannel - Digital Experience NAM
ARC'TERYX
North Vancouver, BC
Full-time
As the Specialist, Omnichannel Digital Experience, you will support how Arc'teryx's retail stores, Omnichannel services, and guest experiences show up across digital channels. Working…
Added 16 days ago
Specialist, Omnichannel - Digital Experience NAM
Arc'teryx Equipment
North Vancouver, BC
Full-time
As the Specialist, Omnichannel Digital Experience, you will support how Arc'teryx's retail stores, Omnichannel services, and guest experiences show up across digital channels. Working…
Added 1 month ago
Manager, Retail Sales Planning & Financial Analytics - NAM
ARC'TERYX
North Vancouver, BC
Full-time
…retail planning capability that connects Brand, Ecommerce, Merchandising, Finance, Analytics, and Retail Operations into a single demand planning process that improves forecast accuracy,…
Added 9 days ago
Director of Digital (Contract)
Mine & Yours
Toronto, ON
Contract
You’ll lead the e-commerce team and oversee the Shopify Plus storefront, digital merchandising, site experience, inventory flow, product publishing, analytics and e-commerce technology.…
Added 1 day ago
Customer & Data Online Specialist
Revlon Corporate
Mississauga, ON
$65,000 to $80,000 CAD / year
Strong understanding of SEO, digital analytics, and online merchandising.
Added 18 days ago
E-Commerce / Ecommerce Coordinator
Bilingual Source
Markham, ON
$60,000 to $70,000 CAD / year
Full-time
…across multiple brands. This position combines e-commerce, digital merchandising, analytics, and cross-functional collaboration, giving you the opportunity to make a measurable impact on…
Added 1 month ago
Manager, Ecommerce
Joseph Ribkoff
Dorval, QC
Oversee the digital merchandising strategy, partnering with the Web Merchandiser to execute initiatives that drive customer engagement, conversion, and online sales.
Added 1 month ago
Senior Ecommerce Marketing Manager
Jam+
Remote, Canada
Full-time · Remote
Work with lifecycle and analytics partners to strengthen segmentation and personalization by customer type, industry, purchase behavior, product interest, and lifecycle stage. Build a…
Added 11 days ago
Spécialiste CRM – Marketing par courriel et SMS - CRM Specialist – Email and SMS Marketing
Corbeil Électroménagers
Laval, QC
Full-time
You will work closely with the Marketing, Merchandising, Creative, eCommerce, Customer Service, and Data Analytics teams to deliver a consistent and effective omnichannel experience.
Added 15 days ago
Manager, Digital Marketing - CRM
Walmart Canada
Mississauga, ON
Full-time
The Manager, Digital Marketing CRM develops and executes customer lifecycle marketing strategies and CRM programs aimed at increasing customer engagement, retention, frequency, and lifetime…
Added 3 months ago
Manager, Digital Marketing (Web) - Origins - Global
DECIEM | THE ABNORMAL BEAUTY COMPANY
Toronto, Ontario
Full-time
We are seeking a strategic and data-driven Digital Marketing Manager (CRM) - Origins - Global to lead the digital experience for Origins. This role is responsible for overseeing the…
Added 4 months ago
Senior E-commerce Manager (Remote) | Canada
HireHawk
Remote, Canada
Full-time · Remote
This role is for a strategic, hands-on e-commerce leader who can take full ownership of our Shopify site and build the digital commerce function from the ground up. You’ll partner closely…
Added 18 days ago
Marketing Manager
INK Entertainment Group
Toronto, ON
Full-time
Digital Marketing, Analytics & Content Creation

Roots

VP, E-Commerce

Toronto, ON, Canada

Experience: 15+ years of progressive experience in eCommerce, digital marketing, or digital product, ideally in retail or consumer brands.
Posting language: English
Posted: Jun 2, 2026

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Original job description

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!

Nature & Scope → Your Role at Roots

The Vice President, eCommerce is responsible for leading and accelerating Roots’ digital commerce business across North America & internationally. This role oversees the full eCommerce P&L and drives customer acquisition, retention, performance marketing, digital merchandising, onsite experience, and customer service. The VP will partner cross-functionally with Marketing, Retail, Product, IT, and Operations to deliver profitable growth while advancing Roots’ omnichannel vision.

Key Responsibilities → How You’ll Make an Impact

eCommerce Strategy & Leadership

Develop and deliver a multi-year eCommerce growth strategy aligned with Roots’ brand and commercial priorities.
Lead forecast, trading & commercial calendar for DTC business, leveraging channels to drive results in short- and long-term timeframes.
Lead eCommerce expansion into new markets and channels, building the infrastructure and partnerships required to scale.
Partner with B2B / wholesale to optimize eCommerce presence across all Roots businesses.
Own the eCommerce P&L, including revenue, margin, traffic, conversion, and customer lifetime value.
Lead and mentor a cross-functional team across merchandising, paid media, retention/CRM, UX, and customer service.
Champion data-driven decision-making and digital innovation.

Digital Merchandising & Trading

Support digital Merchandising team to define site merchandising strategy, enabling product storytelling, collection presentation, and brand experience to drive conversion and be consistent with Roots’ standards.

Performance Marketing & Paid Media

Build and execute full-funnel digital marketing strategies across search, social, display, video, affiliate, and emerging channels.
Optimize media investment to drive efficient traffic, ROAS, and new customer acquisition, measured through a custom revenue attribution model.

Retention, CRM & Loyalty

Lead the development of CRM and lifecycle strategies that maximize repeat purchase, loyalty engagement, and customer value.
Guide segmentation, personalization, and email/SMS strategy to deliver relevant, timely communications to build excitement and connection with customers.

Digital Experience, UX & Customer Service

Work with the Director, UX & Customer Service to enhance onsite experience, navigation, search, checkout performance, and overall usability.
Drive experimentation (A/B testing, personalization, UX research) to increase conversion and customer satisfaction.
Ensure high-quality, branded customer service interactions across all touchpoints.

Omnichannel Integration

Strengthen the digital-retail ecosystem through BOPIS, ship-from-store, inventory visibility, and loyalty integration.
Partner with Retail Operations to harmonize customer experience across channels.

Analytics, Reporting & Technology

Build & leverage dashboards and KPIs to measure performance across marketing, site merchandising, and experience, connecting insights to commercial activities to drive LTV.
Collaborate with IT and Product teams on the eCommerce platform roadmap, site performance, and backend systems.

Qualifications & Experience → The Skills You Bring

15+ years of progressive experience in eCommerce, digital marketing, or digital product, ideally in retail or consumer brands.
Demonstrated experience leading multi-disciplinary digital teams and large P&Ls.
Deep understanding of eCommerce platforms, AI opportunities, analytics tools, and performance marketing channels.
Proven track record of driving measurable revenue growth through digital innovation.
Strong leadership, collaboration, and communication skills.
Customer-centric mindset with a passion for retail, product, and brand.
Strong business acumen with demonstrated experience driving results through people, performance analytics, and operational excellence.
Inspirational leadership style that promotes inclusivity, accountability, and team development.
Excellent communication and interpersonal skills, with the ability to influence at all levels of the organization.

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Please note: Roots uses technology-assisted tools, including artificial intelligence (AI), to support parts of the recruitment process. These tools may be used to help review applications, assess qualifications, and support interview documentation. All hiring decisions are reviewed and made by our Talent team and key leaders involved in the recruitment process.

The posted salary range is intended to reflect the competitive market value of this role and is provided to support transparency in our hiring process. Final compensation will be determined based on a variety of factors, including but not limited to internal equity, relevant skills, demonstrated knowledge, experience, and overall fit for the position.

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More about this job

Responsibilities

Lead and accelerate the digital commerce business across North America and internationally, overseeing the full eCommerce P&L. Drive growth through customer acquisition, retention, performance marketing, and the integration of an omnichannel retail vision.

Requirements

Requires over 15 years of progressive experience in eCommerce, digital marketing, or digital product management, preferably within retail. Candidates must demonstrate a proven track record of leading multi-disciplinary teams and driving measurable revenue growth.

Skills

E-commerce Strategy
P&L Management
Performance Marketing
Digital Merchandising
CRM & Loyalty
UX Design
Omnichannel Integration
Customer Acquisition
Data Analysis
Leadership
Budgeting
Strategic Planning
Digital Innovation
Stakeholder Management
Market Expansion
Customer Service Management

Visa sponsorship

Not detected in the job text

Keywords

E-commerce
DTC
P&L
ROAS
CRM
UX
A/B Testing
BOPIS
Ship-from-store
LTV
Performance Marketing
Digital Merchandising
Omnichannel
Retail
Customer Lifetime Value
Revenue Attribution Model
Digital Transformation
AI
Analytics
Market Expansion

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