Marketing Specialist

Demand Marketing Specialist

Location: Toronto, ON

Duration: 12 months contract with possible extensions or C2H

Pay Rate: $29.66/hour

Position Summary

The Demand Marketing Specialist will support the planning, coordination, and execution of integrated B2B marketing campaigns designed to generate qualified leads and drive revenue growth. This role involves collaborating with sales and marketing teams, developing campaign assets, monitoring performance metrics, and identifying opportunities to improve marketing effectiveness.

Key Responsibilities

• Support the development and execution of strategic and tactical marketing plans, programs, and campaigns.
• Coordinate integrated marketing campaigns aligned with business objectives and go-to-market strategies.
• Create campaign assets and maintain internal marketing resource centers.
• Collaborate with sales and marketing stakeholders to ensure campaigns align with sales goals and are executed effectively.
• Monitor campaign performance metrics and analyze results to identify opportunities for optimization.
• Develop strategies to generate qualified leads and support sales pipeline growth.
• Communicate campaign plans, progress, and results to relevant stakeholders.
• Research potential marketing opportunities, including industry events, sponsorships, and emerging technologies.
• Manage multiple marketing projects while meeting deadlines and maintaining attention to detail.
• Leverage AI tools and other technologies to improve marketing processes, generate ideas, and enhance campaign execution.
• Perform additional duties as assigned by management.

Required Qualifications

• 2–4 years of experience in B2B marketing, preferably in demand generation, field marketing, or event marketing.
• Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent written, verbal, and visual communication skills.
• Strong analytical skills and the ability to interpret marketing data to support business decisions.
• Ability to work independently and collaboratively in a cross-functional environment.
• Technical aptitude and the ability to learn new marketing tools, platforms, and systems quickly.
• Strong attention to detail and problem-solving abilities.

Preferred Qualifications

• Bachelor's degree or college diploma in Marketing or a related field, or equivalent relevant experience.
• Experience supporting integrated marketing campaigns and lead-generation programs.
• Familiarity with AI tools and emerging marketing technologies.
• Understanding of customer and prospect audiences, marketing principles, and go-to-market strategies.
• Experience communicating campaign performance and insights to sales and marketing stakeholders.

Pride Global offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity

Pride Global and its affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment

Pride Global and its affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations

We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.