Marketing and Communications Coordinator

About us

SafeLink Alberta is an organization delivering services throughout Southern Alberta. As a non-profit organization, we work to reduce the risks associated with sexual activity and substance use. We serve and advocate for priority populations by offering low-barrier, non-judgmental, and informed programs and services. We offer a fun and energetic environment that provides opportunities for you to utilize your talents and develop new skills.

About the Role

Reporting to the Manager, Community Engagement, the Marketing and Communications Coordinator is responsible for the communications, marketing and social media activities of the organization. The Coordinator is a member of the Community Engagement Team and works collaboratively with employees, volunteers, and community organizations to support the vision and mission of the organization and to achieve the goals of the strategic plan.

This is a full-time (35 hours per week) position may be located in the Calgary or Medicine Hat office. Regular work hours are primarily Monday to Friday from 8:00am to 4:00pm. A flexible schedule including day, evening, and weekend availability may be required, particularly for community events.

What you will do

Marketing and Communications

• Acquire and maintain a detailed knowledge of the company’s policies, principles, and strategies, and keep up to date with relevant developments.
• Develop communications and marketing plans and timelines for the implementation of campaigns and projects as required throughout the year.
• Create, coordinate and support the writing, editing and approval of all materials for the purpose of marketing, education, messaging, and other relevant uses.
• Create content for stakeholder engagement and provide clear and concise messaging, in multiple formats, to meet the needs of the organization.
• Manage organizational standards and branding and provide quality assurance on external materials to produce high-quality and error-free content and copy.
• Monitor internal activities, community events and external medial channels for information relevant to the organization.

Social Media and Website

• Develop and implement monthly social media plans and an active content calendar aligned with SafeLink Alberta’s communications strategy, organizational priorities, campaigns, events, and community interests, supporting brand awareness, advocacy, fundraising, website traffic, programs, services, and education.
• Create, design, schedule, and publish engaging digital content across social media and web platforms, including Facebook, Instagram, LinkedIn, YouTube, and emerging channels, ensuring information remains current, relevant, and accessible.
• Explore and use appropriate artificial intelligence (AI) tools, including built-in AI, into daily workflows to support creative content development and improve the efficiency of marketing and communications initiatives. This may include tools such as Microsoft Copilot, Canva AI, and other relevant AI technologies.
• Build authentic relationships with online audiences by monitoring and responding to comments and messages, participating in conversations, and creating opportunities for meaningful community engagement.
• Monitor social media trends, emerging platforms, audience behaviours, relevant community conversations, events, organizational activities, and external media to identify opportunities for timely and engaging content.
• Monitor, analyze, and interpret social media analytics, including reach, engagement, website traffic, and campaign performance, to identify opportunities, evaluate effectiveness, and refine content and strategies.
• Provide regular reporting on social media performance, insights, and campaign outcomes, using data to inform ongoing planning and strengthen digital engagement.
• Ensure all content is accurate, accessible, inclusive, and consistent with SafeLink Alberta’s brand guidelines, organizational messaging, and Inclusion, Diversity, Equity, and Accessibility (IDEA) principles.

Other Duties

• Support the Community Engagement Specialist with implementation of strategies for an annual giving program, major gifts, planned giving, grant solicitation, in-kind donations and specialized campaigns.
• Assist with the planning and execution of fundraising events.
• Demonstrate a commitment to fostering Inclusion, Diversity, Equity, and Accessibility (IDEA) initiatives, actively participate in these efforts within the organization, and promote an inclusive environment for all individuals.

Qualifications/Key Competencies

• A degree or diploma in communications, public relations or related field is an asset.
• Exceptional written and verbal communication skills with a strong attention to detail.
• Proven experience in managing and utilizing social media tools to effectively promote the brand of an organization.
• Strong ability to use AI tools effectively and responsibly to support content creation, develop engaging designs, improve productivity, and streamline marketing and communications tasks, in accordance with the agency’s AI Use Policy.
• A creative thinker and natural storyteller who enjoys developing ideas and turning them into compelling digital content.
• Strong graphic design, writing, editing, and visual communication skills, with an eye for engaging and accessible content.
• Comfortable communicating with diverse audiences and building authentic, respectful relationships with online followers and community members.
• Comfortable working in environments where sex, sexuality and sexual health are discussed openly and without stigma or judgment.
• Strong working knowledge and related business experience with Adobe Creative Suite, WordPress, and Microsoft Office.
• Comprehensive understanding of the issues surrounding HIV/AIDS, hepatitis C, and substance use.
• Experience in the non-profit sector or healthcare setting is preferred.
• Possess foundational knowledge on IDEA principles in line with SafeLink Alberta’s values.
• Provision of a criminal record check with vulnerable sector search is required. A positive criminal record check will not necessarily preclude a candidate from being hired - decisions will be made on an individual basis and all information will be kept confidential.
• A valid driver’s license and reliable vehicle is a requirement for this position, proof of vehicle registration and $2 million liability insurance.

What We Offer

The salary range for this position is $51,440 - $61,422 per year, based on education and experience.

SafeLink Alberta offers a comprehensive health and dental benefits package, including access to EFAP services and an RRSP matching program (up to 5%). Employees start at 3 weeks’ vacation per year, plus a complimentary week off between Christmas and New Year, and receive additional paid time off including personal days, sick days, and your birthday.

Join an organization that values IDEA

At SafeLink Alberta, we are committed to promoting Inclusion, Diversity, Equity, and Accessibility (IDEA) within our organization and the communities we serve. For us, Inclusion means fostering a welcoming and respectful culture, diversity is ensuring a fair representation of voices and perspectives, equity is supporting everyone in accessing needed resources, and accessibility is making services available to everyone. We view IDEA as essential to building inclusive, empowered, and healthier communities while acknowledging that this involves continuous work and learning, and sometimes we will make mistakes. We strive to adapt to unlearning and learning as needed. We pledge to integrate IDEA principles into our strategic plans and keep the community informed of our progress for transparency and accountability.

We especially encourage applications from communities that are under-represented among our staff, such as people living with HIV, visible minorities, those with lived/living experience, and persons with culturally diverse backgrounds. We value your experience, and we encourage you to self-identify in your application should you feel comfortable doing so.

Ready to Apply?

This position will remain open until a suitable candidate is found. Please send your cover letter, resume, and any other relevant material to support your application via email to human.resources@safelinkalberta.ca quoting job reference SLA – 210.

You must be available for in-person/online interviews. No phone calls please. We thank all applicants for their interest; however, only those selected for an interview will be contacted.