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Added 40 mins ago
Manager, Quota and Capacity Planning
Salesforce Partner Canada
Toronto, ON
Full-time
…passionate professionals aiming to fuel the $60B+ revenue goal of Salesforce through continuous cross-functional collaboration and process improvements. We are looking for dynamic,…
Added 40 mins ago
Senior Analyst, Pipeline Programs
Salesforce Partner Canada
Toronto, ON
Full-time
…who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both…
Added 40 mins ago
Analyst, Sales Operations
Salesforce Partner Canada
Toronto, ON
Full-time
The Analyst will be joining our Quota and Capacity Planning team, where she/he will be supporting regional Sales and Strategy team through the company’s annual quota planning cycle and…
Added 40 mins ago
Senior Tax Analyst
Salesforce Partner Canada
Toronto, ON
Full-time
Salesforce is looking to add a Senior Tax Analyst to our team! In this role, you will take ownership of our Canadian corporate income tax (CIT) compliance function by managing the…
Added 4 hours ago
Senior Business Analyst
MSZ Systems
Toronto, ON
Contract
10+ years as a Senior Business Analyst in complex IT projects
Added 15 hours ago
Salesforce Platform Owner
Parkland Corporation
Calgary, AB
Full-time
4+ years of dedicated experience as a Salesforce Product Owner, Business Analyst, or Product Manager leading technical delivery in an enterprise environment.
Added 1 day ago
Marketing Operations Specialist
Vistage Worldwide, Inc.
Calgary, AB
Full-time
As our Marketing Operations Analyst, your contributions will play a critical role in building the systems, processes, and data infrastructure that support our growth across Canada. You’ll…
Added 1 day ago
Business Analyst - BizApps - New Grad (January 2027)
BDO
Calgary, AB · Toronto, ON
Full-time
BDO Digital is looking for a Business Analyst - New Grad to join our Business Applications team. The individual will be included in the following activities:
Added 1 day ago
Senior Manager, Marketing Analytics
Optro
Remote, Canada
$128,000 to $176,000 CAD / year
Full-time · Remote
Marketing at Optro is scaling fast, and we need a leader who can turn our marketing data into decisions the business actually acts on. As Senior Manager, Marketing Analytics, you will own…
Added 1 day ago
Project Manager - IT
Distribution stox
Boucherville, QC
Full-time
…candidate will be responsible for analyzing requests, gathering business requirements, preparing technical specifications, and ensuring quality…
Added 1 day ago
CRM Support Analyst
Royal Bank of Canada
Toronto, ON
Full-time
The Production & Risk Services group is looking for a CRM Support Analyst to help support and drive the operations of a group of complex Client Technology applications. This is an exciting…
Added 2 days ago
Accounts Payable/Receivable Professional
Trimble Inc.
Richmond Hill, ON · Canada - Richmond Hill, Ontario (Applanix)
Full-time
Degree or diploma in Accounting, Finance, Business, or a related field.
Added 2 days ago
Business Analyst (Salesforce)
TekStaff IT Solutions
Toronto, ON
Contract
TekStaff's Client has a current vacancy for " Business Analyst (Salesforce)”
Added 2 days ago
JR-210934 Project Manager Senior / Delivery Lead
Customertimes
Mississauga, ON
Full-time
The client provides the Project Manager, Scrum Master, Business Analyst, and QA, and executes SIT and UAT. You own everything Customertimes delivers into that structure - which means…
Added 2 days ago
Senior Business Systems Analyst
The Salvation Army in Canada
Canada
Contract
The Senior Business Systems Analyst partners with business and technology teams to design, implement, and optimize enterprise platforms such as Digital Experience/Digital Asset Management…
Added 2 days ago
Analyste à la conformité / Compliance Analyst
Avison Young Canada
Toronto, ON · Montreal, QC
Full-time
To support Avison Young’s Canadian business by completing Know Your Client (KYC) verifications for new and existing clients and maintaining accurate, organized AML/KYC records. The role…
Added 2 days ago
JR-210934 Project Manager Senior
Customertimes
Mississauga, ON
The client provides the Project Manager, Scrum Master, Business Analyst, and QA, and executes SIT and UAT. You own everything Customertimes delivers into that structure - which means…
Added 2 days ago
Salesforce Business System Analyst
TekStaff IT Solutions
Toronto, ON · Greater Toronto Area, Canada
Contract
TekStaff's Client has a current vacancy for a Salesforce Business system analyst
Added 2 days ago
Salesforce Data Analyst
Intelli-CloudWare Inc
Toronto, ON · Scarborough, ON
Full-time
We are seeking a Salesforce Data Analyst to help analyze and manage data within Salesforce. This role focuses on ensuring data quality, creating reports, and providing insights that drive…
Added 3 days ago
Sales Enablement Analyst
TechInsights
Ottawa, ON
Full-time
…build the reports and dashboards leadership uses to steer the business. You'll use AI-powered analytics and research tools every day, and you'll help the sales team adopt them too. This is…
Added 3 days ago
Manager, Portfolio Management Corporate Banking International Banking GBM (English/Spanish)- Toronto
Scotiabank
Toronto, ON
…processes, and coordinate functions with Banking Portfolio Analyst (PA) teams in the countries for regional alignment and strategies’…
Added 4 days ago
Payments, Alternate Solutions Group, Summer 2027 Analyst
CIBC
Toronto, ON
Full-time
Join the Alternate Solutions Group (ASG) as a Student Analyst and make a real difference for our clients. Founded in 2013, ASG is an innovative team within the Payments division of CIBC…
Added 4 days ago
FP&A Analyst, Commercial
Index Exchange
Toronto, ON
Full-time
…increase revenue, improve operational performance, and drive business value, leveraging Index’s internal systems and reporting tools, including Looker, SQL, Python, Confluence, and…
Added 4 days ago
Quality Assurance Consultant
Miipe Quality Solutions
Markham, ON
$60,000 to $75,000 CAD / year
Full-time
Previous experience as a Data Analyst and/or Business Analyst.
Added 4 days ago
Senior Salesforce Analyst, Marketing Delivery
TD
Toronto, ON
Full-time
…centre of excellence, the team supports consumer-facing lines of business across TD, including portfolios such as Real Estate Secured Lending, while partnering closely with Marketing,…

Closed listing

Salesforce Partner Canada

Senior Analyst, Pipeline Programs

Toronto, ON, Canada

Job type: Full-time
Closing date: Oct 15, 2026
Experience: You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
Posting language: English
Posted: Sep 26, 2026

This opening has closed.

The original listing is kept below for reference.

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Original job description

Archived listing. The details below describe a past opening.

Description

The Experience

You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs.
Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV)
Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage
Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters
Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team
Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage
Identify coverage gaps across the funnel and build always-on programs to fill them, including low-score lead nurture and contact engagement programs
Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements
Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point
Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through
Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure
Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working

You're Our Person If...

You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
You can take a brief from strategy to launch across multiple channels and stakeholders
You're comfortable working in lead funnel data and can read a conversion report to make decisions, not just report on outcomes
You've worked closely with Sales Development or BDR teams and understand how sellers think and what makes a handoff useful
You're a strong cross-functional collaborator who can manage competing priorities and keep multiple workstreams moving
You're a clear communicator who can translate campaign logic into simple, seller-ready messaging

Even Better If...

You have familiarity with tools like Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platforms

About employer

More about this job

Responsibilities

Lead quarterly pipeline hotspot programs from brief through launch, optimization, and reporting, coordinating with Cloud Field Marketing, OU Marketing, Marketing Ops, and sales teams. Analyze funnel performance, improve lead coverage and handoffs, and equip sellers with target account lists, prospecting guides, and contact intelligence.

Requirements

Requires at least five years of experience in demand generation, campaign management, or field marketing in a B2B technology environment, along with the ability to take programs from strategy to multi-channel launch. Candidates should be comfortable analyzing funnel data, collaborating with Sales Development or BDR teams, managing competing priorities, and communicating campaign guidance clearly; familiarity with Marketing Cloud, Salesforce, or similar platforms is an advantage.

Skills

Demand Generation
Campaign Management
Field Marketing
Funnel Analysis
Lead Scoring
Lead Routing
Marketing Automation
Pipeline Attribution
Program Management
Cross-Functional Collaboration
Sales Development Partnership
Account Targeting
Contact Intelligence
Performance Optimization
Seller Enablement
Data-Driven Decision-Making

Visa sponsorship

Not detected in the job text

Keywords

Pipeline Programs
Demand Generation
Campaign Management
Field Marketing
B2B Technology
Quarterly Hotspot Programs
Run Rate PG
Create & Close
MSP
New Logo PG
NNAOV
Cloud Field Marketing
OU Marketing
Funnel Performance
Lead Scoring
Lead Routing
Low-Score Lead Nurture
Contact Engagement
Marketing Ops
BDR
ProspectingIQ
Event Lead Scoring
BDR Dev Ops
Marketing Cloud
Salesforce
Pipeline Attribution
Lead-to-Opportunity Conversion
Target Account Lists
Contact Intelligence

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