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Added 1 hour ago
Senior Information Security Analyst - IAM/CyberArk Administrator
TD
Toronto, ON
Full-time
Added 1 hour ago
Business Analyst - BizApps - New Grad (January 2027)
BDO
Calgary, AB · Toronto, ON
Full-time
BDO Digital is looking for a Business Analyst - New Grad to join our Business Applications team. The individual will be included in the following activities:
Added 2 hours ago
VP, Information Services
Calian in Space & Technology
Ottawa, ON
Full-time
Oversee technology planning, project portfolio governance, delivery performance, and value realization.
Added 2 hours ago
Senior Data Analyst
National Bank of Canada
Montreal, QC
Full-time
A career as a Senior Data Analyst in the Financial crime team at National Bank means serving as a Data and Analytics Specialist. This position allows you to have a concrete impact on…
Added 3 hours ago
Senior Manager, Marketing Analytics
Optro
Remote, Canada
$128,000 to $176,000 CAD / year
Full-time · Remote
…marketing data into decisions the business actually acts on. As Senior Manager, Marketing Analytics, you will own the measurement layer for the entire marketing org - campaign and channel…
Added 3 hours ago
Senior Analyst, Pipeline Programs
Salesforce Partner Canada
Toronto, ON
Full-time
Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team
Added 4 hours ago
Cyber Risk Analyst Co-op
Teck Resources Limited
Vancouver, BC · Greater Vancouver, BC
Full-time
…more sophisticated assessments, and providing reporting to senior…
Added 4 hours ago
Investment Analyst – Fixed Income and Alternative Assets
THE EMPIRE LIFE INS. CO
Toronto, ON
Full-time
The Investment Analyst - Fixed Income and Alternative Assets provides assistance to the Fixed Income Team in the active management of fixed income portfolios across various institutional…
Added 5 hours ago
Senior Financial Analyst
Irving Oil
Saint John, NB
Full-time
As a Senior Financial Analyst, you will be a key member of the finance team reporting to the Manager of Finance. You will support Senior Management, Finance teams, Operational Groups,…
Added 5 hours ago
Invoice & Contract Administration Coordinator
Dasro Consulting Inc.
Calgary, AB
Contract
This is a backfill for a strong performer who moved into an internal development opportunity (not a performance-based vacancy). The role features a structured 6–8 week ramp-up paired with…
Added 6 hours ago
Manager, Social Media
Gowling WLG
Toronto, ON
Full-time
…while acting like an in-house strategist, creator, writer, analyst, mentor, and trusted…
Added 7 hours ago
Senior Associate, Recruiting (12-Month Contract)
Capital One
Toronto, ON
Full-time
The Senior Recruiter is responsible for recruiting/sourcing technology and business professionals; Software engineer, Product Manager, Business Analyst, Data Science, Process Manager and…
Added 7 hours ago
Manager, Financial Reporting & Valuations
Propel Holdings
Toronto, ON
Full-time
…someone who can explain ECL movements and financial results to senior stakeholders while improving data feeds, reconciliations, models, and documentation. You will own key recurring…
Added 7 hours ago
Senior Governance & Control Analyst, Canadian Commercial Banking (ATH465)
TD
Toronto, ON
Full-time
Reporting to the Manager, Canadian Commercial Banking, Governance & Control, the Senior Governance & Control Analyst plays a key role in supporting the Commercial Banking control…
Added 7 hours ago
Senior HR Workday Technology Analyst
Marsh McLennan
Toronto, ON
Full-time
We are seeking a highly motivated Technology Analyst to support our Workday HR application team. This role will focus on application configuration, security, organizational structures, data…
Added 8 hours ago
Senior IT Support Analyst
TD
Toronto, ON
Full-time
We are seeking a Senior IT Support Analyst to provide high-touch, time-sensitive technical support to TD Securities Global Markets, Trading, Sales, Research, and front-office clients in…
Added 8 hours ago
Actuarial Analyst III
TD
Toronto, ON · Montreal, QC
Full-time
Collaborate with the claims operations team in the identification of key performance indicators and metrics
Added 8 hours ago
Lead Business Systems Analyst
McKesson
Montreal, QC
Full-time
Added 9 hours ago
Senior Financial Analyst, Real Estate Finance
Nicola Wealth
Vancouver, BC
Full-time
The continued growth of Nicola Real Estate has led to the need for a Senior Financial Analyst, Real Estate Finance to join our dynamic and growing team.
Added 9 hours ago
IT Senior Analyst, Power BI Development – Enterprise Analytics
Saputo Inc.
Mississauga, ON
Full-time
Engineer high‑quality semantic models (datasets) optimized for performance, reusability, and enterprise reporting
Added 9 hours ago
IT Senior Analyst, Power BI Development – Enterprise Analytics
Saputo Inc.
Montreal, QC
Full-time
Engineer high‑quality semantic models (datasets) optimized for performance, reusability, and enterprise reporting
Added 9 hours ago
Director, Financial Planning & Analysis - SLC Management
Sun Life
Toronto, ON · Sun Life Toronto One York
Full-time
We are a performance-driven organization with a deliberate focus on fostering a development-focused, inclusive culture revolving around our Core Values of being client obsessed, valuing…
Added 9 hours ago
Director, Financial Planning & Analysis - SLC Management
SLC Management
Toronto, ON · Sun Life Toronto One York
Full-time
We are a performance-driven organization with a deliberate focus on fostering a development-focused, inclusive culture revolving around our Core Values of being client obsessed, valuing…
Added 10 hours ago
Director, Financial Planning & Analysis - SLC Management
SLC Management
Toronto, ON
Full-time
We are a performance-driven organization with a deliberate focus on fostering a development-focused, inclusive culture revolving around our Core Values of being client obsessed, valuing…
Added 10 hours ago
Financial Analyst
Fitness World Canada
Richmond, BC
Full-time
…financial decisions - and that's where you come in. As a Financial Analyst reporting to our VP of Finance, you'll translate business operations into actionable financial insights that guide…

Salesforce Partner Canada

Senior Analyst, Pipeline Programs

Toronto, ON, Canada

Job type: Full-time
Apply by: Oct 15, 2026
Experience: You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
Posting language: English
Posted: Sep 26, 2026

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Original job description

Description

The Experience

You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs.
Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV)
Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage
Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters
Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team
Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage
Identify coverage gaps across the funnel and build always-on programs to fill them, including low-score lead nurture and contact engagement programs
Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements
Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point
Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through
Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure
Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working

You're Our Person If...

You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
You can take a brief from strategy to launch across multiple channels and stakeholders
You're comfortable working in lead funnel data and can read a conversion report to make decisions, not just report on outcomes
You've worked closely with Sales Development or BDR teams and understand how sellers think and what makes a handoff useful
You're a strong cross-functional collaborator who can manage competing priorities and keep multiple workstreams moving
You're a clear communicator who can translate campaign logic into simple, seller-ready messaging

Even Better If...

You have familiarity with tools like Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platforms

Apply About employer

More about this job

Responsibilities

Lead quarterly pipeline hotspot programs from brief through launch, optimization, and reporting, coordinating with Cloud Field Marketing, OU Marketing, Marketing Ops, and sales teams. Analyze funnel performance, improve lead coverage and handoffs, and equip sellers with target account lists, prospecting guides, and contact intelligence.

Requirements

Requires at least five years of experience in demand generation, campaign management, or field marketing in a B2B technology environment, along with the ability to take programs from strategy to multi-channel launch. Candidates should be comfortable analyzing funnel data, collaborating with Sales Development or BDR teams, managing competing priorities, and communicating campaign guidance clearly; familiarity with Marketing Cloud, Salesforce, or similar platforms is an advantage.

Skills

Demand Generation
Campaign Management
Field Marketing
Funnel Analysis
Lead Scoring
Lead Routing
Marketing Automation
Pipeline Attribution
Program Management
Cross-Functional Collaboration
Sales Development Partnership
Account Targeting
Contact Intelligence
Performance Optimization
Seller Enablement
Data-Driven Decision-Making

Visa sponsorship

Not detected in the job text

Keywords

Pipeline Programs
Demand Generation
Campaign Management
Field Marketing
B2B Technology
Quarterly Hotspot Programs
Run Rate PG
Create & Close
MSP
New Logo PG
NNAOV
Cloud Field Marketing
OU Marketing
Funnel Performance
Lead Scoring
Lead Routing
Low-Score Lead Nurture
Contact Engagement
Marketing Ops
BDR
ProspectingIQ
Event Lead Scoring
BDR Dev Ops
Marketing Cloud
Salesforce
Pipeline Attribution
Lead-to-Opportunity Conversion
Target Account Lists
Contact Intelligence

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