Closed listing
Senior Analyst, Pipeline Programs
- Toronto, ON, Canada
Full-time
This opening has closed.
The original listing is kept below for reference.
Job details
- Job type
- Full-time
- Closing date
- Experience
- You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
- Posting language
- English
- Posted
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Search current openingsOriginal job description
Archived listing. The details below describe a past opening.
Description
The Experience
You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week.
What You'll Actually Be Doing
The Experience
You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week.
What You'll Actually Be Doing
- You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs.
- Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV)
- Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage
- Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters
- Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team
- Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage
- Identify coverage gaps across the funnel and build always-on programs to fill them, including low-score lead nurture and contact engagement programs
- Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements
- Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point
- Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through
- Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure
- Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working
- You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
- You can take a brief from strategy to launch across multiple channels and stakeholders
- You're comfortable working in lead funnel data and can read a conversion report to make decisions, not just report on outcomes
- You've worked closely with Sales Development or BDR teams and understand how sellers think and what makes a handoff useful
- You're a strong cross-functional collaborator who can manage competing priorities and keep multiple workstreams moving
- You're a clear communicator who can translate campaign logic into simple, seller-ready messaging
- You have familiarity with tools like Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platforms
More about this job
Responsibilities
Lead quarterly pipeline hotspot programs from brief through launch, coordinating with marketing teams and optimizing campaigns using engagement, conversion, and funnel data. Build always-on programs and seller-ready handoffs, track pipeline contribution, and improve lead scoring, routing, and sales follow-through.
Requirements
Requires at least five years of experience in demand generation, campaign management, or field marketing in a B2B technology environment. Candidates should be able to execute multi-channel campaigns, interpret funnel data, collaborate with Sales Development or BDR teams, and communicate campaign guidance clearly; familiarity with Marketing Cloud, Salesforce, or similar platforms is an advantage.
Skills
- Demand Generation
- Campaign Management
- Field Marketing
- Lead Funnel Analysis
- Marketing Automation
- Pipeline Program Execution
- Multi-Channel Campaigns
- Campaign Optimization
- Pipeline Attribution
- Lead Scoring
- Lead Routing
- Account Targeting
- Cross-Functional Collaboration
- Stakeholder Management
- Seller-Ready Messaging
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Sales
- Data & Analytics
Keywords
- Demand Generation
- Campaign Management
- Field Marketing
- B2B Technology
- Pipeline Programs
- Hotspot Programs
- Run Rate PG
- Create & Close
- MSP
- New Logo PG
- NNAOV
- Cloud Field Marketing
- OU Marketing
- Lead Funnel
- Lead Scoring
- Lead Routing
- Low-Score Lead Nurture
- Contact Engagement
- Marketing Ops
- BDR
- Sales Development
- Field Sales
- ProspectingIQ
- Marketing Cloud
- Salesforce
- Marketing Automation
- Contact Intelligence
- Lead-to-Opportunity Conversion