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Added 2 mins ago
Insights Analyst, Social Media
The Kitchen North America
Toronto, ON
Full-time
As The Kitchen’s Insights Analyst, you’re an expert in social listening who can turn raw conversation data into clear, actionable insights. You run and maintain listening scans across…
Added 3 mins ago
Business Analyst
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Added 32 mins ago
Business Systems Analyst
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Montreal, QC
Full-time
…consistent, efficient, and scalable operations. The Business Process Analyst will play a central role in that…
Added 33 mins ago
Insights Analyst, Social Media
SALT XC
Toronto, ON
As The Kitchen’s Insights Analyst, you’re an expert in social listening who can turn raw conversation data into clear, actionable insights. You run and maintain listening scans across…
Added 46 mins ago
Data / BI (Business Intelligence) Analyst (12-month contract)
Lawyers Professional Indemnity Company
Toronto, ON
Full-time
The Data/BI Analyst, a member of the knowledge management team, specializes in developing reports and dashboards in, but not limited to, Excel, Power Query and PowerBI. Leveraging/utilizing…
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RQ11684 - Business Analyst - Senior
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RQ11545 - Business Analyst - Senior
Maarut
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Senior Finance Process & Systems Analyst (Manufacturing Accounting)
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Full-time
Proven ability to lead cross-functional initiatives and collaborate effectively with stakeholders across multiple departments and teams.
Added 1 hour ago
Financial Analyst
Lifemark Health Group
Toronto, ON
$75,000 to $85,000 CAD / year
Temporary
We are seeking a highly skilled and motivated Financial Analyst to join our finance team and play a key role in driving accurate financial reporting and strategic financial planning.
Added 1 hour ago
Analyste de crédit aux comptes clients / Accounts Receivable Credit Analyst
Quantum Management Services Ltd.
Montreal, QC
$26 CAD / hour
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We are seeking a detail-oriented and customer-focused Accounts Receivable Credit Analyst to join a dynamic Finance team. Reporting to the Accounts Receivable Supervisor, you will be…
Added 1 hour ago
ERP Business Analyst
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Full-time
The ERP Business Systems Analyst role is focused on developing a deep functional and technical understanding of key business systems and identifying the most effective ways to leverage…
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Project Manager
Raas Infotek
AB · Edmonton, AB
Contract
Ability to demonstrate high level functional and/or technical understanding of the scope of their projects
Added 1 hour ago
Analyst, Recreation Business Systems
City of Brampton
Brampton, ON
Internship
Consults with functional and management staff to identify, define and document procedures and problems, and identify issues with system functionality
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Contract Insights Analyst
Insight Global
Woodbridge, ON
$50 to $60 CAD / hour
Contract
Insight Global is seeking a highly analytical and business-minded Insights Analyst to support a growing Analytics & Insights team. This individual will help transform data into meaningful…
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Sales Strategy & Customer Marketing Analyst - Mars Snacking
Mars
Bolton, ON · BOL-Mars Canada Inc.
Full-time
As a Sales Strategy & Customer Marketing Analyst, you will play a critical role in supporting one of our most strategic functions. This role sits at the intersection of Marketing and Sales,…
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Senior Business Analyst
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Toronto, ON
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Pickering, ON
$35 to $55 CAD / hour
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LanceSoft, Inc.
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$55 to $60 CAD / hour
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Translate business needs into functional specifications (FSDs), BRDs, user stories, and acceptance criteria.
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BSA-Guidewire
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5+ years of previous Business System Analyst experience.
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Sales Operations Analyst
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Winnipeg, MB
Full-time
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Winter Analyst
Permanent Corp.
Montreal, QC
Full-time
Role Description The Winter Analyst role at Permanent Corp. is a full-time, on-site position based in Montreal, QC. The Winter Analyst will support investment and operational teams by…
Added 2 hours ago
Business Analyst
Gala Solutions
Montreal, QC
Contract
We are seeking an experienced business analyst and scrum master to support many development initiatives, including a high-visibility Workday ATS campus recruiting implementation operating…
Added 2 hours ago
Project Manager
Raas Infotek
AB · Edmonton, AB
Contract
Ability to demonstrate high level functional and/or technical understanding of the scope of their projects
Added 3 hours ago
SAP System Analyst - OpenText
Yochana
Canada
Contract
o Prepare and maintain Functional and Technical Specifications, Configuration documents, etc.

Salesforce Partner Canada

Senior Analyst, Pipeline Programs

Toronto, ON, Canada

Job type: Full-time
Apply by: Oct 15, 2026
Experience: You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
Posting language: English
Posted: Sep 27, 2026

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Original job description

Description

The Experience

You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs.
Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV)
Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage
Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters
Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team
Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage
Identify coverage gaps across the funnel and build always-on programs to fill them, including low-score lead nurture and contact engagement programs
Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements
Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point
Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through
Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure
Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working

You're Our Person If...

You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
You can take a brief from strategy to launch across multiple channels and stakeholders
You're comfortable working in lead funnel data and can read a conversion report to make decisions, not just report on outcomes
You've worked closely with Sales Development or BDR teams and understand how sellers think and what makes a handoff useful
You're a strong cross-functional collaborator who can manage competing priorities and keep multiple workstreams moving
You're a clear communicator who can translate campaign logic into simple, seller-ready messaging

Even Better If...

You have familiarity with tools like Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platforms

Apply About employer

More about this job

Responsibilities

Lead quarterly pipeline hotspot programs from brief through launch, coordinating with marketing teams and optimizing campaigns using engagement, conversion, and funnel data. Build always-on programs and seller-ready handoffs, track pipeline contribution, and improve lead scoring, routing, and sales follow-through.

Requirements

Requires at least five years of experience in demand generation, campaign management, or field marketing in a B2B technology environment. Candidates should be able to execute multi-channel campaigns, interpret funnel data, collaborate with Sales Development or BDR teams, and communicate campaign guidance clearly; familiarity with Marketing Cloud, Salesforce, or similar platforms is an advantage.

Skills

Demand Generation
Campaign Management
Field Marketing
Lead Funnel Analysis
Marketing Automation
Pipeline Program Execution
Multi-Channel Campaigns
Campaign Optimization
Pipeline Attribution
Lead Scoring
Lead Routing
Account Targeting
Cross-Functional Collaboration
Stakeholder Management
Seller-Ready Messaging

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Campaign Management
Field Marketing
B2B Technology
Pipeline Programs
Hotspot Programs
Run Rate PG
Create & Close
MSP
New Logo PG
NNAOV
Cloud Field Marketing
OU Marketing
Lead Funnel
Lead Scoring
Lead Routing
Low-Score Lead Nurture
Contact Engagement
Marketing Ops
BDR
Sales Development
Field Sales
ProspectingIQ
Marketing Cloud
Salesforce
Marketing Automation
Contact Intelligence
Lead-to-Opportunity Conversion

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