Sr. Analyst, TMT Commercial Business
- Toronto, ON, Canada
Full-time
Applications open in a new tab.
Job details
- Job type
- Full-time
- Apply by
- Experience
- Experience: 5+ years of B2B marketing experience (exposure to or background with mission-driven organizations and non-profits is a plus).
- Posting language
- English
- Posted
Original job description
Description
The Experience
We are seeking a proactive, strategic, and detail-minded Strategic Field Events Senior Analyst to join our Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications (TMT) vertical.
Operating at the crossroads of sales, marketing, and vertical strategy, you will translate key business goals into multi-channel regional marketing campaigns that generate pipeline, speed up sales cycles, foster deep client relationships, and boost product adoption. The ideal candidate thrives whether drafting strategic blueprints, joining sales alignment meetings, hosting executive gatherings, managing campaign operations, or analyzing data to refine future marketing strategies.
What You'll Actually Be Doing
The Experience
We are seeking a proactive, strategic, and detail-minded Strategic Field Events Senior Analyst to join our Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications (TMT) vertical.
Operating at the crossroads of sales, marketing, and vertical strategy, you will translate key business goals into multi-channel regional marketing campaigns that generate pipeline, speed up sales cycles, foster deep client relationships, and boost product adoption. The ideal candidate thrives whether drafting strategic blueprints, joining sales alignment meetings, hosting executive gatherings, managing campaign operations, or analyzing data to refine future marketing strategies.
What You'll Actually Be Doing
- Strategy & Pipeline: Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region. Sales Alignment: Partner directly with regional sales leadership and account teams to build targeted campaigns that address key client challenges, fuel pipeline hotspots, and accelerate deal conversion.
- Event & Initiative Management: Plan and execute high-impact live/hybrid events, virtual sessions (ie: webinars and virtual workshops), and digital initiatives (ie: industry sub-sector email nurtures) to build brand presence and advance prospective leads. Vendor Management: Direct vendor and agency partners to ensure seamless execution for live, hybrid, and digital brand experiences.
- Performance Analytics: Track campaign efficacy using analytics dashboards (e.g., Tableau) and key performance indicators to maximize marketing ROI and conversion metrics.
- Cross-Functional Collaboration: Work closely with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources.
- Thought Leadership: Champion vertical-tailored content and messaging aligned with current TMT market trends and buyer demands.
- Experience: 5+ years of B2B marketing experience (exposure to or background with mission-driven organizations and non-profits is a plus). B2B Strategy: Proven grasp of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
- Campaign Execution: Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
- Analytical Skills: Sharp analytical capabilities with a demonstrated track record of translating marketing metrics into actionable strategic adjustments.
- Communication: Strong written and verbal communication skills, with an ability to distill complex insights for executive leadership and cross-functional teams. Technical Proficiency: Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites (e.g., Tableau) is preferred.
More about this job
Responsibilities
Develop and execute regional TMT field marketing strategies and integrated campaigns that support revenue goals, generate pipeline, accelerate sales, and strengthen client relationships. Manage live, hybrid, virtual, and digital initiatives; coordinate with sales and cross-functional teams and vendors; and use performance analytics to improve marketing results.
Requirements
Requires 5 or more years of B2B marketing experience, a strong understanding of enterprise buyer journeys and sales pipelines, and hands-on experience with integrated campaigns and lead-nurturing workflows. Candidates should have strong analytical and communication skills; familiarity with CRM, marketing automation, and business intelligence tools such as Tableau is preferred.
Skills
- B2B Marketing
- Field Marketing Strategy
- Campaign Management
- Pipeline Generation
- Sales Alignment
- Event Management
- Email Marketing
- Lead Nurturing
- Vendor Management
- Marketing Analytics
- Tableau
- CRM Platforms
- Marketing Automation
- Executive Communication
- Cross-Functional Collaboration
- Thought Leadership
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Sales
- Data & Analytics
Keywords
- Technology, Media, And Telecommunications
- TMT
- B2B Marketing
- Field Marketing
- Regional Marketing
- Pipeline Generation
- Enterprise Buyer Journeys
- Sales Pipeline
- Integrated Campaigns
- Email Sequences
- Lead Nurturing
- Live Events
- Hybrid Events
- Webinars
- Virtual Workshops
- Digital Marketing
- Vendor Management
- Marketing Analytics
- Tableau
- Key Performance Indicators
- Marketing ROI
- CRM Platforms
- Marketing Automation
- Business Intelligence
- Sales Enablement
- Thought Leadership