Technical Product Marketing Manager
- Toronto, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Education
- Bachelor’s degree
- Posting language
- English
- Posted
Original job description
Description
We're looking for a Technical Product Marketing Manager who builds the story visually, not just writes it. You'll take Slack's roadmap and technical capabilities and turn them into working demos: real screens, real click paths, real use cases that show rather than tell what Slack can do. You'll partner with Product Management and Product Marketing launch team to understand new functionality deeply enough to build it into a demo environment yourself, and you'll work with Sales Engineering to make sure technical sellers have new, compelling ways to bring Slack to life in front of customers.
Beyond building individual demos, you'll think about how we scale demo creation across a growing product and team, finding ways to make demos faster to build, easier to maintain, and consistent across sellers and regions. You'll also explore how AI tools themselves can reshape the way we tell our story, using them to prototype faster, personalize demos for specific customers, and push our storytelling into new formats.
Responsibilities
We're looking for a Technical Product Marketing Manager who builds the story visually, not just writes it. You'll take Slack's roadmap and technical capabilities and turn them into working demos: real screens, real click paths, real use cases that show rather than tell what Slack can do. You'll partner with Product Management and Product Marketing launch team to understand new functionality deeply enough to build it into a demo environment yourself, and you'll work with Sales Engineering to make sure technical sellers have new, compelling ways to bring Slack to life in front of customers.
Beyond building individual demos, you'll think about how we scale demo creation across a growing product and team, finding ways to make demos faster to build, easier to maintain, and consistent across sellers and regions. You'll also explore how AI tools themselves can reshape the way we tell our story, using them to prototype faster, personalize demos for specific customers, and push our storytelling into new formats.
Responsibilities
- Design and build product demos end to end, including screens, workflows, and click paths grounded in real customer use cases.
- Translate roadmap and product functionality into visual demo narratives that make complex capabilities easy to see and understand.
- Maintain and evolve demo environments so they reflect shipped product accurately and reliably.
- Build repeatable systems and templates that let demos scale efficiently across sellers, regions, and use cases.
- Use AI tools to speed up demo creation, personalize demos for specific audiences, and experiment with new storytelling formats.
- Partner with Sales Engineering to give technical sellers new, hands-on ways to showcase Slack's capabilities.
- Partner with cross-functional marketing teams, developing GTM demo assets to promote across surfaces
- Develop technical enablement materials, FAQs, and training that help sellers speak confidently to how the product actually works.
- Track emerging AI and technology trends and translate them into new demo concepts and keynote moments.
- 5+ years in technical product marketing, product management, or solution engineering at a high-tech company
- Enterprise application experience (CRM, ERP, customer service, etc.)
- Deep demo-building expertise end-to-end, from narrative to technical execution
- Strong exec-facing presentation skills
- Uses data and analytics to drive decisions, with a proven track record of setting and delivering against measurable marketing goals
- Experience building with Frontier and other AI tools (Claude, ChatGPT, etc. - and other creative editing tools)
- Experience building marketing assets: Figma product visuals, demo videos, event/webinar content
- Preferred: Video editing (Premiere/Camtasia/FinalCut), Salesforce Product Experience
- Bachelor's degree required; MB or equivalent experience highly desirable.
More about this job
Responsibilities
Build and maintain end-to-end product demos that translate Slack’s roadmap and capabilities into clear, realistic narratives grounded in customer use cases. Develop scalable demo systems and AI-enabled marketing and enablement assets in partnership with Sales Engineering and cross-functional marketing teams.
Requirements
Requires at least five years of experience in technical product marketing, product management, or solution engineering, along with enterprise application experience and end-to-end demo-building expertise. Candidates should have strong executive presentation skills, use analytics to meet measurable marketing goals, and have experience with AI tools and marketing assets; a bachelor’s degree is required, while an MBA or equivalent experience is highly desirable.
Skills
- Technical Product Marketing
- Product Demo Development
- Demo Storytelling
- Enterprise Applications
- Product Roadmap Translation
- Demo Environment Management
- Sales Engineering Partnership
- Technical Enablement
- AI Tools
- Figma
- Video Editing
- Executive Presentations
- Data Analytics
- Go-To-Market Marketing
- Salesforce
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Technology
- Sales
- Creative & Media
- Management & Leadership
Keywords
- Slack
- Technical Product Marketing
- Product Management
- Solution Engineering
- Enterprise Applications
- CRM
- ERP
- Customer Service
- Product Roadmap
- Product Demos
- Demo Environments
- Customer Use Cases
- Sales Engineering
- Artificial Intelligence
- Claude
- ChatGPT
- Frontier
- Figma
- Demo Videos
- Premiere
- Camtasia
- Final Cut
- Salesforce
- Go-To-Market
- Technical Enablement
- FAQs
- Training
- Data Analytics
- Webinars
- Keynotes