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Added 1 day ago
Senior Director, Controllership & Operations Transformation
Salesforce Partner Canada
Toronto, ON
Full-time
As the Senior Director within the Salesforce Controllership group, you will be the strategic owner of our Finance system architecture, data flow, and enhancement roadmap. It is a critical…
Added 1 day ago
Senior Product Manager, Salesforce and Digital platforms
nesto
Canada
Full-time
…business operations and Nesto Cloud. Your closest partners will be Senior Salesforce Developers, who own the technical architecture, Apex and integrations, alongside stakeholders across…
Added 1 day ago
Senior Salesforce Agentforce
Apptoza Inc.
Montreal, QC
Contract
Role Descriptions: A proven and a hands-on Senior Salesforce Agentforce Revenue Cloud (CPQ & Billing) technical architect with 10+ years of design/ architect experience and at least 5 full…
Added 1 day ago
Senior Salesforce CRM Solution Architect
Charger Logistics Inc.
Brampton, ON
Full-time
We are looking for a Senior Salesforce CRM Implementation Lead / Solution Architect to assess and transform our existing Salesforce environment and lead future-state CRM initiatives. This…
Added 1 day ago
Senior Salesforce Developer
Resource Productivity and Recovery Authority
Toronto, ON
Full-time
We are looking for a talented and committed individual to join us as Senior Salesforce Developer to support the government’s efforts to protect the environment and advance a new economy in…
Added 2 days ago
AI Account Director
Thinkpivot
Toronto, ON · Downtown Toronto, Ontario
Full-time
partnership. Be the client's senior point of contact after
Added 3 days ago
Forward Deployed Engineer (FDE) (Mid/Senior Level)
Urban Ridge Supplies
Toronto, ON
Full-time
…transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 3 days ago
Forward Deployed Engineer (FDE) (Mid/Senior Level)
Urban Ridge Supplies
Toronto, ON
Full-time
…transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 3 days ago
AI & Automation Manager
Superior Plus Propane Talent Acquisition
Sainte-Catherine, QC · Calgary, AB · ON
…technologies, and low-code/no-code solutions. Experience with Salesforce Agentforce would be considered an…
Added 4 days ago
Sales Executive, Salesforce Professional Services
Accenture
Toronto, ON
Full-time
A strategic sales and capture leader with a proven ability to shape, position, and win complex Salesforce-powered transformation engagements. As part of Accenture Song's Salesforce Business…
Added 4 days ago
Technical Recruiter (6 month contract)
Salesforce
Toronto, ON · Canada - Toronto
Full-time
…transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 4 days ago
Technical Recruiter (6 month contract)
Salesforce
Toronto, ON
Contract
…transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 4 days ago
Sales Executive, Salesforce Professional Services
Accenture
Toronto, ON · Ottawa, ON
Full-time
A strategic sales and capture leader with a proven ability to shape, position, and win complex Salesforce-powered transformation engagements. As part of Accenture Song's Salesforce Business…
Added 5 days ago
Senior Project Manager
VML
Toronto, ON
Exposure to AI-driven CRM capabilities (e.g., Salesforce Einstein, Agentforce) is highly desirable.
Added 5 days ago
Senior Project Manager
VML Canada (English)
Toronto, ON
Exposure to AI-driven CRM capabilities (e.g., Salesforce Einstein, Agentforce) is highly desirable.
Added 5 days ago
Senior Salesforce Technical Lead
The Canada Life Assurance Company
Winnipeg, MB · London, ON · Toronto, ON
The Senior Salesforce Technical Lead is responsible for leading the development of software product and integrated solutions that meet customer expectations. You will create the solution…
Added 5 days ago
Salesforce CRM Developer
McKesson
Mississauga, ON
Full-time
Awareness of Salesforce AI capabilities (e.g., Einstein, Agentforce, etc.)
Added 10 days ago
Director, Finance Data Strategy & Stewardship
Salesforce
Toronto, ON · Canada - Toronto
Full-time
…transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 11 days ago
Product Owner - Digital Customer Support
Moneris
Toronto, ON
Full-time
Experience with conversational AI platforms such as Ada, Microsoft Copilot Studio, Cognigy, Kore.ai, IBM Watson, Salesforce Agentforce, Google Dialogflow, or similar technologies.
Added 12 days ago
Senior Analyst, Pipeline Programs
Salesforce
Vancouver, BC · Toronto, ON · Montreal, QC · Canada - Toronto
Full-time
…transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 11 days ago
Senior Analyst, Pipeline Programs
Salesforce
Toronto, ON
Full-time
…transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 11 days ago
Senior Analyst, Pipeline Programs
Salesforce
Montreal, QC
Full-time
…transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 11 days ago
Senior Analyst, Pipeline Programs
Salesforce
Vancouver, BC
Full-time
…transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 18 days ago
Senior Tax Analyst
Salesforce
Toronto, ON
Full-time
…transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 18 days ago
Manager CRM Support
Fidelity Canada
Toronto, ON
Full-time
Establish and execute an annual roadmap for Salesforce Sales and Service capabilities aligned to business plans (sales growth, service standards, client experience, advisor enablement).…

Salesforce

Senior Analyst, Pipeline Programs

Vancouver, BC, Canada

Job type: Full-time
Apply by: Oct 15, 2026
Experience: You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
Posting language: English
Posted: Sep 15, 2026

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Original job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword - it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs.
Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV)
Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage
Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters
Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team
Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage
Identify coverage gaps across the funnel and build always-on programs to fill them, including low-score lead nurture and contact engagement programs
Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements
Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point
Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through
Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure
Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working

You're Our Person If...

You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
You can take a brief from strategy to launch across multiple channels and stakeholders
You're comfortable working in lead funnel data and can read a conversion report to make decisions, not just report on outcomes
You've worked closely with Sales Development or BDR teams and understand how sellers think and what makes a handoff useful
You're a strong cross-functional collaborator who can manage competing priorities and keep multiple workstreams moving
You're a clear communicator who can translate campaign logic into simple, seller-ready messaging

Even Better If...

You have familiarity with tools like Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platforms

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what’s possible - for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

For British Columbia-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600.

For Ontario-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

This posting is to fill a vacancy on our team, unless otherwise noted.

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More about this job

Responsibilities

Lead the design and execution of multi-channel pipeline programs to drive business objectives and optimize the lead funnel. Act as the primary link between marketing strategy and sales execution by providing BDRs and AEs with actionable target lists and intelligence.

Requirements

Requires 5+ years of experience in B2B tech demand generation or campaign management with a strong ability to analyze funnel data. Candidates must be skilled collaborators capable of translating complex campaign logic into simple messaging for sales teams.

Skills

Demand Generation
Campaign Management
Field Marketing
Funnel Analysis
B2B Marketing
Cross-functional Collaboration
Lead Scoring
Lead Routing
Sales Development Alignment
Marketing Automation
Data Analysis
Strategic Planning
Stakeholder Management
Pipeline Management
Contact Intelligence
Performance Reporting

Visa sponsorship

Not detected in the job text

Keywords

Salesforce
Marketing Cloud
Agentforce
AI CRM
B2B Tech
Demand Generation
Pipeline Programs
Lead Funnel
ProspectingIQ
NNAOV
BDR
AE
Field Marketing
Marketing Automation
Conversion Rate
Lead Nurture
Attribution
Contact Intelligence
SaaS
CRM

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