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Added 1 month ago
R
Investment Advisor
RBC
BC
- Full-time
Completed the Certified Financial Planner (CFP), Chartered Investment Manager (CIM), and Chartered Financial Analyst (CFA)
Added 1 month ago
R
Investment Advisor
RBC
North Vancouver, BC
- Full-time
Completed the Certified Financial Planner (CFP), Chartered Investment Manager (CIM), and Chartered Financial Analyst (CFA)
Added 1 month ago
C1
Network Analyst, 6 month term
Central 1
Vancouver, BC
- $65 to $80 CAD / hour
- Contract
We are seeking a highly skilled network analyst to join our team. Our network is highly complex and is the combination of a service provider and a traditional enterprise that supports…
Added 1 month ago
CI
Mortgage Analyst
Canada ICI Capital Corporation
Calgary, AB
- Full-time
The Mortgage Analyst works in a team-based environment focusing on delivering high-quality market analysis and financial reporting. This position will expose the analyst to a wide variety…
Added 1 month ago
S
Senior Analyst, Pipeline Programs
Salesforce
Toronto, ON
- Full-time
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 1 month ago
S
Senior Analyst, Pipeline Programs
Salesforce
Montreal, QC
- Full-time
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 1 month ago
S
Senior Analyst, Pipeline Programs
Salesforce
Vancouver, BC
- Full-time
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 1 month ago
AY
Financial Analyst
Avison Young Canada
Calgary, AB
- Full-time
The Avison Young Calgary office is seeking a Financial Analyst, able to work in a fast paced, multi-tasking environment with our Mortgage Team.
Added 1 month ago
TC
Senior Business Analyst
Tata Consultancy Services
Toronto, ON · Greater Toronto Area, Canada
- $100,000 to $120,000 CAD / year
- Full-time
…employees, and the community at large. With a highly skilled workforce spread across 56 countries and 194 service delivery centers across the world, the company has been recognized as a top…
Added 1 month ago
AY
Financial Analyst
Avison Young | Canada
Calgary, AB
- Full-time
The Avison Young Calgary office is seeking a Financial Analyst, able to work in a fast paced, multi-tasking environment with our Mortgage Team.
Added 1 month ago
CF
Senior Manager, Procurement Sourcing
Cadillac Fairview
Toronto, ON
- Full-time
…selection) for the category, with the support of the Procurement Analyst and Senior Procurement Specialist, as required,…
Added 1 month ago
Analyst, Databases
Reliance Home Comfort
Toronto, ON
By joining Reliance as an Analyst, Databases, you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking…
Added 6 months ago
RW
Quality Control Analyst
Resolute Workforce Solutions
Mississauga, ON
- Full-time
Resolute Workforce Solutions (Staff augmentation subsidiary of Brevitas Consulting Inc.) is dedicated to helping organizations achieve tangible results and lasting improvements via…
Added 1 month ago
BB
Sr. Analyst, Client Analytics
Bond Brand Loyalty
Toronto, ON
- $77,600 to $98,200 CAD / year
The Sr. Analyst will play a key role in supporting the development of customer-centric business and loyalty marketing strategies by identifying opportunities, leading analysis, reporting on…
Added 1 month ago
L
Analyst, Market Supervision, LSE 24
LSEG
Toronto, ON
- Full-time
…bring your true self to work so you can help enrich our diverse…
Added 1 month ago
S
Analyst, Sales Operations
Salesforce
Toronto, ON · Canada - Toronto
- Full-time
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 1 month ago
S
Senior Analyst, Geographic Information System (GIS)
SYSTRA
Montreal, QC
- Full-time
Added 1 month ago
Inventory Management Analyst
Imperial Brady
Joliette, QC · Montreal, QC · Anjou, QC
Imperial Brady Canada is deeply rooted in the country, with over 135 years of Canadian history and a workforce of 1,500 Canadian employees. Our operations span 35 locations from coast to…
Added 1 month ago
S
Analyst, Sales Operations
Salesforce
Toronto, ON
- Full-time
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of…
Added 1 month ago
R&
Senior Financial Analyst
Robertson & Company Ltd.
Brampton, ON
- $70,000 to $90,000 CAD / year
- Full-time
Reporting to the Controller, the Senior Financial Analyst is accountable for supporting Plant Management through analysis of all operational results for two plants - Mississauga and North…
Added 1 month ago
BF
Business Insights Analyst
BCU Financial Group
Toronto, ON
- Full-time
BCU Financial is seeking a motivated and analytical full-time Business Insights Analyst to join the Product, Sales & Marketing team. Reporting to the Manager, Product, Sales & Marketing,…
Added 2 months ago
P
Business Analyst (Intermediate)
PLATO
Remote, Canada
- $75 to $100 CAD / hour
- Contract
- Remote
…our mission to build a stronger, more inclusive technology workforce. At the same time, we warmly welcome applicants of all backgrounds and experiences who are passionate about quality,…
Added 1 month ago
TC
Senior Business System Configuration Analyst (SAP)
Tata Consultancy Services
Toronto, ON
- Full-time
…employees, and the communities it serves. With a highly skilled workforce supporting customers from coast to coast, TCS has consistently been recognized as a Top Employer by the Top…
Added 1 month ago
BC
AI Solutions Analyst
Bird Construction
Winnipeg, MB · Mississauga, ON · Vancouver, BC · Calgary, AB
- Full-time
AI Solutions AnalystAs an AI Solutions Analyst, you will play an important role in designing, building, testing, supporting, and governing AI-enabled solutions across the Microsoft Power…
Added 1 month ago
TC
Data Modeler
Tata Consultancy Services
Mississauga, ON
- $100,000 to $130,000 CAD / year
- Full-time
…employees, and the community at large. With a highly skilled workforce spread across 56 countries and 194 service delivery centers across the world, the company has been recognized as a top…

Salesforce

Senior Analyst, Pipeline Programs

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Experience: You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
Posting language: English
Posted: Sep 15, 2026

Original job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword - it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs.
Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV)
Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage
Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters
Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team
Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage
Identify coverage gaps across the funnel and build always-on programs to fill them, including low-score lead nurture and contact engagement programs
Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements
Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point
Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through
Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure
Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working

You're Our Person If...

You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
You can take a brief from strategy to launch across multiple channels and stakeholders
You're comfortable working in lead funnel data and can read a conversion report to make decisions, not just report on outcomes
You've worked closely with Sales Development or BDR teams and understand how sellers think and what makes a handoff useful
You're a strong cross-functional collaborator who can manage competing priorities and keep multiple workstreams moving
You're a clear communicator who can translate campaign logic into simple, seller-ready messaging

Even Better If...

You have familiarity with tools like Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platforms

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what’s possible - for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

For British Columbia-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600.

For Ontario-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

This posting is to fill a vacancy on our team, unless otherwise noted.

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More about this job

Responsibilities

Lead the design and execution of multi-channel pipeline programs to drive business objectives and optimize the lead funnel. Act as the bridge between leadership priorities and sales execution by providing BDRs and AEs with actionable contact intelligence and playbooks.

Requirements

Requires 5+ years of experience in demand generation or field marketing within a B2B tech environment. Candidates must be proficient in funnel data analysis and have a proven track record of collaborating with Sales Development teams.

Skills

Demand Generation
Campaign Management
Field Marketing
Funnel Analysis
Lead Scoring
Lead Routing
Cross-functional Collaboration
B2B Marketing
Sales Development Alignment
Performance Tracking
Marketing Automation
Contact Intelligence
Strategic Influence
Program Design
Stakeholder Management
Data-driven Decision Making

Visa sponsorship

Not detected in the job text

Keywords

Salesforce
Marketing Cloud
Agentforce
AI CRM
B2B Tech
Demand Generation
Lead Funnel
Pipeline Contribution
NNAOV
ProspectingIQ
Marketing Automation
Contact Intelligence
Lead Nurture
Conversion Rate
BDR
AE
Field Marketing
Campaign Logic
SaaS
CRM

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