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Added 1 month ago
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Technical Shift Lead
AtkinsRéalis
Mississauga, ON
- Full-time
Fulfills requirements of ‘Site Lead’ or ‘Shift Lead’.
Added 1 month ago
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Director, Sales Excellence
SOTI
Mississauga, ON
- Full-time
Lead or support major sales-readiness programs including Sales Kickoff, QBR enablement, manager forums and ongoing reinforcement initiatives.
Added 1 month ago
SB
Maintenance Supervisor
Sleeman Breweries Ltd.
Vernon, BC
- Full-time
…their best work every day. As Maintenance Supervisor, you will lead maintenance operations, planning, and reliability initiatives while ensuring safe, efficient, and cost-effective plant…
Added 1 month ago
FH
Client Partner, Ergonomics
Fraser Health
Edmonton, AB · Fraser Health, British Columbia
- Temporary
…teams, and stakeholders to develop and implement ergonomics programs that promote safe work environments and reduce the risk of musculoskeletal injuries across Fraser…
Added 1 month ago
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Director, Finance Transformation-Banking
KPMG
ON · Toronto, Ontario
- Full-time
We are seeking an experienced Director to lead complex client engagements, shape large-scale transformation programs, and contribute to the growth of our Financial Services consulting…
Added 1 month ago
S
RevOps Program Delivery Manager
Sage
Toronto, ON
- Full-time
…Program Delivery, you’ll orchestrate complex, cross-functional programs spanning multiple geographies and business units. You’ll be the connective force ensuring that every milestone is…
Added 1 month ago
DN
People & Culture Manager, Canada
DLF North America
Kawartha Lakes, ON · Lindsay, ON
- Full-time
Lead recruitment and talent acquisition activities to attract, select, and retain top talent.
Added 1 month ago
Bilingual CR Team Lead
Hyundai Motor Company
Markham, ON
Lead knowledge transfer of new and existing policies and procedures.
Added 1 month ago
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HR Operations professional
Synechron
Montreal, QC · MDC – Montreal
- Full-time
Added 2 months ago
Data & AI Enablement Lead
Rogers Communications
Calgary, AB · Brampton, ON
You will lead the development of scalable enablement programs, communities, and learning experiences that increase self-service, strengthen data and AI literacy, and help enhance our…
Added 2 months ago
Senior Financial Analyst
Rogers Communications
Toronto, ON
Key lead for budget and forecast preparations, reporting packages, business cases, projects and ad hoc analysis for corporate support groups
Added 1 month ago
ME
Chief Executive Officer
MNP Executive Search & Professional Recruitment
Hope, BC
- Full-time
The CEO will lead Chowethel Projects through a period of growth and diversification, advancing priority economic opportunities while strengthening existing operations. This is a highly…
Added 1 month ago
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Client Solutions Intern (GBS-NA) - 2027 Summer
TikTok
Toronto, ON
- Internship
Interns will gain practical experience, explore potential career paths, and participate in social events, learning programs, and development workshops alongside industry professionals.
Added 2 months ago
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ASSISTANT STORE MANAGER - CALL IT SPRING - CROSSIRON MILLS
ALDO Group
Rocky View No 44, AB · Rocky View County, AB
- Full-time
…and a key player in creating an amazing store experience. You lead by example, inspire your team to hit sales goals, and make every customer feel their best walking out the…
Added 1 month ago
WI
Senior Water & Wastewater Treatment Lead
WSP in Canada
St. John's, NL · Greater St. John's Metropolitan Area
- Full-time
This is an opportunity to lead some of Atlantic Canada's most impactful water and wastewater treatment projects while helping communities build resilient, sustainable infrastructure for…
Added 1 month ago
WI
Senior Water & Wastewater Treatment Lead
WSP in Canada
Fredericton, NB
- Full-time
This is an opportunity to lead some of Atlantic Canada's most impactful water and wastewater treatment projects while helping communities build resilient, sustainable infrastructure for…
Added 1 month ago
WI
Senior Water & Wastewater Treatment Lead
WSP in Canada
Fredericton, NB
- Full-time
This is an opportunity to lead some of Atlantic Canada's most impactful water and wastewater treatment projects while helping communities build resilient, sustainable infrastructure for…
Added 1 month ago
WI
Senior Water & Wastewater Treatment Lead
WSP in Canada
St. John's, NL · Greater St. John's Metropolitan Area
- Full-time
This is an opportunity to lead some of Atlantic Canada's most impactful water and wastewater treatment projects while helping communities build resilient, sustainable infrastructure for…
Added 1 month ago
C
ETL Consultant (Hybrid)
Cognizant
Halifax, NS
- Full-time
Lead the design of scalable ELT/ETL frameworks, ensuring reusability, metadata-driven development, and adherence to data governance standards.
Added 1 month ago
VC
Veterinarian, ER, London Regional Veterinary Emergency and Referral Hospital
VCA Canada
London, ON
- Volunteer
…organizations whose head offices are located within the province and lead their industries in offering exceptional places to work. Additionally, we were selected as one of Canada's Top…
Added 4 months ago
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Director, Western Operations & Growth
CSMC
Edmonton, AB
- Full-time
Lead day-to-day coordination and execution of CSMC's Alberta-based projects and strategic initiatives.
Added 1 month ago
TB
Chef D'equipe
Tailored Brands
Vaudreuil-Dorion, QC
- Full-time
As a Store Lead, you will partner with your Store Manager to support store team members to achieve sales performance expectations through active coaching, development of a team selling…
Added 1 month ago
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Senior Analyst, Pipeline Programs
Salesforce
Vancouver, BC · Toronto, ON · Montreal, QC · Canada - Toronto
- Full-time
You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs.
Added 1 month ago
RO
Procurement Manager
Rubicon Organics™
Delta, BC
- $80,000 to $90,000 CAD / year
- Full-time
Lead supplier selection, commercial negotiations, contract terms, pricing reviews, and supplier relationship management.
Added 1 month ago
EK
Chef De Cuisine
Earls Kitchen + Bar
Toronto, ON
- $60,000 to $70,000 CAD / year
- Full-time
Utilize earls’ selection, development and recognition programs to create and engaging leader and partner experience

Salesforce

Senior Analyst, Pipeline Programs

Vancouver, BC, Canada
Toronto, ON, Canada
Montreal, QC, Canada
Canada - Toronto, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Experience: You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
Posting language: English
Posted: Sep 15, 2026

Original job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword - it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience
You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs.
Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV)
Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage
Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters
Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team
Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage
Identify coverage gaps across the funnel and build always-on programs to fill them, including low-score lead nurture and contact engagement programs
Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements
Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point
Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through
Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure
Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working

You're Our Person If...

You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment
You can take a brief from strategy to launch across multiple channels and stakeholders
You're comfortable working in lead funnel data and can read a conversion report to make decisions, not just report on outcomes
You've worked closely with Sales Development or BDR teams and understand how sellers think and what makes a handoff useful
You're a strong cross-functional collaborator who can manage competing priorities and keep multiple workstreams moving
You're a clear communicator who can translate campaign logic into simple, seller-ready messaging

Even Better If...

You have familiarity with tools like Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platforms

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what’s possible - for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.For British Columbia-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600.For Ontario-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600 annually.The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.This posting is to fill a vacancy on our team, unless otherwise noted.

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More about this job

Responsibilities

The Senior Analyst will design and execute multi-channel pipeline programs to drive business objectives and align marketing efforts with sales priorities. They will manage the end-to-end program cycle, analyze funnel performance data, and optimize lead handoff processes to improve conversion rates.

Requirements

Candidates must have 5+ years of experience in demand generation, campaign management, or field marketing within a B2B tech environment. Strong analytical skills, experience working with BDR/Sales teams, and the ability to manage cross-functional stakeholders are required.

Skills

Demand generation
Campaign management
Field marketing
B2B marketing
Lead funnel analysis
Data analysis
Sales development
Cross-functional collaboration
Marketing automation
Lead scoring
Lead routing
Strategic planning
Communication
Project management
Pipeline management

Benefits

Health insurance
Retirement benefits
Professional development
Work-life balance resources

Visa sponsorship

Not detected in the job text

Keywords

Salesforce
Marketing Cloud
Demand Generation
Campaign Management
Field Marketing
B2B
Lead Funnel
Pipeline Programs
Lead Scoring
Lead Routing
ProspectingIQ
BDR
AE
Cloud Field Marketing
Marketing Automation
Data Analysis
Conversion Tracking
NNAOV
Agentforce
CRM

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