Media Coordinator
- Toronto, ON, Canada
The anticipated annual base salary range for this position is $42,000–$50,000. · Full-time
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Job details
- Pay
- The anticipated annual base salary range for this position is $42,000–$50,000.
- Job type
- Full-time
- Apply by
- Experience
- 1–2 years of experience in marketing, advertising, or digital media
- Posting language
- English
- Posted
Original job description
ROLE: MEDIA COORDINATOR
TEAM: MEDIA
LOCATION: TORONTO (HYBRID)
Company Overview
At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.
Role Overview
The Media Coordinator is a collaborative, highly organized, and results-driven people-person, interested in executing world-class media programs for Salt and its clients. The best candidate for this role would be a digital native with a strong understanding of social media platforms like Meta & TikTok. They are interested in functioning as part of a high-performance team, collaborating with internal departments, media vendors and client teams to deliver results. This person is extremely solution-oriented, and has a knack for problem solving in a fast-paced environment.
You will work closely with Managers and the broader media team to ensure campaigns are implemented effectively, tracked accurately, and optimized based on performance insights. This is an entry-level role designed to develop your understanding of full-funnel media, tools, and performance-driven marketing.
Core Responsibilities
Media Planning, Buying & Investment Management
We don’t just talk about balance, growth, and culture, we build for it:
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
TEAM: MEDIA
LOCATION: TORONTO (HYBRID)
Company Overview
At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.
Role Overview
The Media Coordinator is a collaborative, highly organized, and results-driven people-person, interested in executing world-class media programs for Salt and its clients. The best candidate for this role would be a digital native with a strong understanding of social media platforms like Meta & TikTok. They are interested in functioning as part of a high-performance team, collaborating with internal departments, media vendors and client teams to deliver results. This person is extremely solution-oriented, and has a knack for problem solving in a fast-paced environment.
You will work closely with Managers and the broader media team to ensure campaigns are implemented effectively, tracked accurately, and optimized based on performance insights. This is an entry-level role designed to develop your understanding of full-funnel media, tools, and performance-driven marketing.
Core Responsibilities
Media Planning, Buying & Investment Management
- Support campaign setup, trafficking, and budget allocation across platforms (e.g., META, TikTok).
- Assist in managing insertion orders, budgets, and delivery pacing under guidance.
- Ensure campaigns are executed according to approved plans and timelines.
- Assist in the preparation of media plans, proposals, and supporting documentation.
- Develop an understanding of how different channels contribute to awareness, consideration, and conversion.
- Support the team in aligning campaign execution to client objectives and KPIs
- Compile and maintain campaign reports using GA4, platform dashboards, and internal tools.
- Validate data accuracy and ensure consistency across reports.
- Identify basic trends or performance changes and escalate to your manager
- Build working knowledge of key platforms (Meta, TikTok eg.).
- Learn and apply Salt’s internal processes, naming conventions, and tech stack.
- Support tagging, tracking, and implementation of campaign requirements.
- Implement basic optimizations (budget adjustments, creative swaps, audience updates) as directed.
- Monitor campaigns for pacing and performance issues.
- Support A/B testing initiatives and document results
- Assist with audience setup and targeting based on defined strategies.
- Learn how audience insights and data inform media decisions.
- Support the organization and documentation of audience and channel learning
- Work closely with internal teams (account, creative, strategy) to ensure alignment on assets and timelines.
- Communicate clearly and proactively regarding progress, blockers, and updates.
- Contribute to a positive, collaborative team environment.
- 1–2 years of experience in marketing, advertising, or digital media
- Foundational knowledge of digital media platforms (Meta & TikTok are primary focus.).
- Exposure to analytics tools such as Google Analytics (GA4) nice to have.
- Strong attention to detail and organizational skills.
- Effective written and verbal communication skills.
- Ability to manage multiple tasks in a fast-paced environment.
- Proficiency in Microsoft Office / Google Workspace.
We don’t just talk about balance, growth, and culture, we build for it:
- Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you - wellness, RRSPs, or extra time off.
- Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
- Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.
- Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.
- Salt of the Earth: We lead with humility, honesty, and heart - always.
- Do What’s Right: No shortcuts. We choose integrity over ease, every time.
- Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
- Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
- Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
More about this job
Responsibilities
Support the planning, setup, trafficking, budgeting, monitoring, and optimization of digital media campaigns across platforms such as Meta and TikTok. Compile and validate campaign reports, assist with audience targeting and testing, and coordinate with internal teams, vendors, and clients to keep campaigns aligned with objectives and timelines.
Requirements
The role seeks 1–2 years of experience in marketing, advertising, or digital media, with foundational knowledge of digital media platforms, especially Meta and TikTok. Candidates should have strong organizational and communication skills, attention to detail, the ability to manage multiple tasks, and proficiency in Microsoft Office or Google Workspace; GA4 exposure is a plus.
Skills
- Meta Advertising
- TikTok Advertising
- Digital Media Campaign Setup
- Media Planning
- Budget Management
- Campaign Reporting
- Google Analytics 4
- Data Validation
- Performance Optimization
- A/B Testing
- Audience Targeting
- Campaign Tracking
- Attention To Detail
- Organization
- Communication
- Microsoft Office And Google Workspace
Benefits
- Hybrid Work
- Up To 28 Paid Days Off
- Winter Holiday Shutdown
- Health Insurance
- Dental Insurance
- Vision Insurance
- Wellness Benefits
- Learning And Development
- Leadership Development
- Team Trips And Social Events
- Referral Bonuses
- New Business Bonuses
- Lifestyle Perks
- Employee Resource Groups
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Data & Analytics
Keywords
- Digital Media
- Media Planning
- Media Buying
- Campaign Setup
- Campaign Trafficking
- Budget Allocation
- Insertion Orders
- Meta
- TikTok
- Full-Funnel Marketing
- Media Strategy
- Campaign Reporting
- Google Analytics 4
- Analytics Dashboards
- Data Validation
- Key Performance Indicators
- Campaign Optimization
- A/B Testing
- Audience Targeting
- Audience Insights
- Campaign Tagging
- Campaign Tracking
- Automation
- Performance Marketing
- Microsoft Office
- Google Workspace
- Advertising
- Digital Marketing