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SALT XC

Social Media Specialist

Toronto, ON, Canada

The anticipated annual base salary range for this position is $50,000–$65,000.

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Job details

Pay: The anticipated annual base salary range for this position is $50,000–$65,000.
Posting language: English
Posted: Nov 2, 2026

Original job description

ROLE: SOCIAL MEDIA SPECIALISTTEAM: CREATORLOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

ROLE OVERVIEW

The Social Media Specialist is an engaging communicator and detail-oriented writer - someone who is both creative and hyper-organized. They bring a strong understanding of social media strategy and hands-on experience using social to build brands. The Social Media Specialist stays on top of current and emerging social trends and has a knack for connecting communities across digital platforms.

We’re looking for someone who can work both collaboratively and autonomously with ease. The role is split roughly 80/20 between client and agency work - primarily dedicated to a tier-1 CPG client with iconic brands, with opportunities to work on other exciting Salt projects and name brands as well.

This is currently a hybrid opportunity, with 2 days per week in office required at our Salt Toronto Head Office.

RESPONSIBILITIES

Creator Partnership & Influencer Strategy

Support the identification of relevant creators, community voices, and micro-influencers who align with brand fit and campaign goals, helping extend Salt’s ability to connect brands with digital communities.
Maintain accurate records of community and creator touchpoints to support broader partnership efforts.

Campaign Execution & Operations

Schedule and post marketing content for a top, household-name brand, ensuring accuracy and timeliness across channels.
Manage monthly content calendars, keeping content organized, on-brief, and delivered on schedule.
Work under the direction of the Social Media Manager to generate new social content ideas and craft community management guidelines that drive consumer engagement.

Platform & Trend Fluency

Stay on top of current and emerging social media trends, platform features, and cultural moments, bringing fresh ideas to the team.
Apply deep platform knowledge - across major platforms and their algorithms - to guide content and community management approaches.

Content & Engagement Strategy

Directly engage with consumers by monitoring social media channels and responding to questions and comments in a timely, on-brand manner.
Ensure all messaging is adapted to suit the tone and voice of the client’s brand.
Effectively communicate content and community ideas to clients and colleagues on a regular basis.

Analytics, Insights & Performance Optimization

Collaborate with performance marketing teams or support paid amplification (e.g., SMM/PPC) efforts to extend the reach and impact of organic content.
Monitor content and community performance, sharing learnings that inform future content and engagement strategies.

Social Technology, Tools & Innovation Ecosystem

Use social media management tools (e.g., Hootsuite, Sprout Social, or similar SaaS platforms) to plan, schedule, and monitor content efficiently.
Maintain proficiency across core office and collaboration tools (e.g., Microsoft 365, SharePoint) to support content planning and team workflows.

EXPERIENCE

Minimum 3 years working at an agency, in a community management role.
Hands-on experience with social media management tools (e.g., Hootsuite, Sprout Social, or similar SaaS platforms).
Hands-on experience planning, creating, and deploying social media posts and content calendars for major brands (CPG exposure is an advantage).
A digital native who lives and breathes internet culture, with genuine fluency in how online communities work.
Power user of all major social platforms, with a strong understanding of their algorithms.
Background working with paid amplification (SMM and/or PPC advertising), or experience collaborating with performance marketing teams.
Exceptional grammar, communication, and writing ability.
Journalism background or editorial training is an asset.
Proficiency in Microsoft 365 (Word, Excel, PowerPoint, SharePoint) is a plus.

PERKS & BENEFITS THAT SET US APART

We don’t just talk about balance, growth, and culture, we build for it:

Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns
Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you - wellness, RRSPs, or extra time off.
Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.
Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.

WHAT WE STAND FOR

Salt of the Earth: We lead with humility, honesty, and heart - always.
Do What’s Right: No shortcuts. We choose integrity over ease, every time.
Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

The anticipated annual base salary range for this position is $50,000–$65,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

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More about this job

Responsibilities

The Social Media Specialist will manage content calendars, execute social media campaigns, and engage with online communities to build brand presence. They will also collaborate with internal teams to identify influencers and optimize performance through data-driven insights.

Requirements

Candidates must have at least 3 years of agency experience in community management and hands-on proficiency with social media management tools. Strong writing skills, platform fluency, and experience with paid amplification are essential for this role.

Skills

Social media strategy
Community management
Content calendar management
Influencer strategy
Copywriting
Digital marketing
Trend analysis
Hootsuite
Sprout Social
Microsoft 365
Paid amplification
Performance marketing
Communication
Project management

Benefits

Health insurance
Dental insurance
Vision insurance
Paid time off
Winter holiday shutdown
Wellness allowance
Leadership development
Team trips
Referral bonuses
DEI programs

Visa sponsorship

Not detected in the job text

Keywords

Social Media Specialist
Marketing Agency
CPG
Community Management
Influencer Strategy
Content Strategy
Hootsuite
Sprout Social
Microsoft 365
SharePoint
Paid Amplification
SMM
PPC
Digital Native
Brand Management
Analytics
Performance Marketing
Creative Strategy
Editorial
Journalism

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