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Added 1 day ago
OC
Senior Strategic Planner
Ogilvy Canada
Toronto, ON
- Full-time
The Senior Strategic Planner is responsible for leading high-impact strategic initiatives for clients and brands and serves as a key strategic partner for day-to-day requests on strategic…
Added 1 day ago
Senior Strategic Planner
Ogilvy
Toronto, ON
The Senior Strategic Planner is responsible for leading high-impact strategic initiatives for clients and brands and serves as a key strategic partner for day-to-day requests on strategic…
Added 1 day ago
Senior Strategic Planner
Ogilvy Health Canada
Toronto, ON
The Senior Strategic Planner is responsible for leading high-impact strategic initiatives for clients and brands and serves as a key strategic partner for day-to-day requests on strategic…
Added 3 days ago
TH
Search Engine Optimization Analyst (6 month contract)
The Home Depot Canada
Toronto, ON
- Full-time
The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement…
Added 3 days ago
TH
Opt. rech.
The Home Depot Canada
Toronto, ON
- Full-time
The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement…
Added 3 days ago
TH
Search Engine Optimization Analyst (6 month contract)
The Home Depot
Canada
- Full-time
The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement…
Added 5 days ago
Senior Media Planner
WPP Media
Toronto, ON
Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency
Added 5 days ago
TK
Supervisor, Media Strategy
The Kitchen North America
Toronto, ON
- Full-time
Minimum 3–4 years working at a media agency, in a senior media planner or digital strategy role.
Added 5 days ago
Supervisor, Media Strategy
SALT XC
Toronto, ON
Minimum 3–4 years working at a media agency, in a senior media planner or digital strategy role.
Added 5 days ago
Assistant Media Planner
WPP Media
Vancouver, BC
Purpose of Job: This is an entry level media planning position whose purpose is to provide support to the senior planners in the group, contribute to overall client service and assist in…
Added 9 days ago
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Senior Media Strategist
HATCH
Toronto, ON · Greater Toronto Area, Canada
- Full-time
This is a senior, client-facing role that combines the skills of a media strategist, planner, project leader, and trusted client advisor. The ideal candidate is a paid media subject matter…
Added 12 days ago
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Senior Strategist – Bilingual (English/French)
HATCH
Toronto, ON · Greater Toronto Area, Canada
- Full-time
This is a senior, client-facing role that combines the skills of a media strategist, planner, project leader, and trusted client advisor. The ideal candidate is a paid media subject matter…
Added 17 days ago
AG
Senior Media Planner
Adelphi Group
Toronto, ON
- Full-time
The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of…
Added 17 days ago
AG
Senior Campaign Manager, Search
Adelphi Group
Toronto, ON
- Full-time
Proven in-depth knowledge of the digital media industry.
Added 17 days ago
AG
Sr. Campaign Manager, Search
Adelphi Group
Toronto, ON
- Full-time
Proven in-depth knowledge of the digital media industry.
Added 18 days ago
Senior Planner. Digital Commerce
The Aldo Group Inc / Le Groupe Aldo Inc.
Montreal, QC
We're looking for a Senior Planner to own forecasting and planning for our Sperry and GH Bass ecommerce businesses. You will turn data into clear, trusted numbers that leadership uses to…
Added 18 days ago
Media Planner
WPP Media
Toronto, ON
The Media Planner provides support to the managers in the senior team, contributes to overall client service requirements and assists in the management of media plan executions.
Added 27 days ago
H
Senior Strategist
HATCH
Toronto, ON · Greater Toronto Area, Canada
- Full-time
This is a senior, client-facing role that combines the skills of a media strategist, planner, project leader, and trusted client advisor. The ideal candidate is a paid media subject matter…
Added 27 days ago
M
Senior Media Planner II
Monks
Toronto, ON
- Full-time
In the Senior Media Planner II, Strategy & Planning role, you'll be responsible for the design and execution of the media plan of one of our major technology clients. The team consists of…
Added 27 days ago
M
Senior Media Planner II
Monks
Vancouver, BC
- Full-time
In the Senior Media Planner II, Strategy & Planning role, you'll be responsible for the design and execution of the media plan of one of our major technology clients. The team consists of…
Added 1 month ago
Media Planner
WPP Media
Toronto, ON
WPP Media is seeking an experienced and driven Media Planner to join our team in Toronto, supporting the Jaguar Land Rover (JLR) account. JLR is one of the automotive industry's most…
Added 1 month ago
Senior Media Planner
WPP Media
Toronto, ON
Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency
Added 1 month ago
M
Sales Executive
MiQ
Vancouver, BC
- Full-time
Build and nurture solid relationships within your book of business from mid-senior level down to junior planner level
Added 1 month ago
PG
Senior Media Planner, Media Planning
Publicis Groupe Holdings B.V
Toronto, ON
- Full-time
As a Senior Planner at Zenith you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable…
Added 1 month ago
Z
Senior Media Planner
Zenith
Toronto, ON
- Full-time
As a Senior Planner at Zenith you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable…

SALT XC

Supervisor, Media Strategy

Toronto, ON, Canada

The anticipated annual base salary range for this position is $85,000–$105,000.

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Job details

Pay: The anticipated annual base salary range for this position is $85,000–$105,000.
Education: Bachelor’s degree
Posting language: English
Posted: Oct 20, 2026

Original job description

POSITION DESCRIPTION

ROLE: SUPERVISOR, MEDIA STRATEGY (Financial Institution Experience)

TEAM: MEDIA

LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW

Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media, and the memorable moments that drive brand transactions.

ROLE OVERVIEW

The Media Supervisor is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and management experience. The best candidate for this role will be a natural collaborator, with strong presentation, organizational, and strategic thinking skills. They have a strong comprehension of the media landscape and a proactive nature combined with a high level of attention to detail. The Media Supervisor is on top of current and emerging trends in the world of digital media, and ideally the CPG & Sports Betting industries, as this role will be working primarily in this exciting space.

The Media Supervisor will serve as a primary, daily point of client contact pertaining to media, including but not limited to Paid Social, Video, OOH, TV, and Content. The role will require the right candidate to be highly proficient in media planning, implementation, reporting, and analysis. This includes understanding online user journey optimizations, and a very solid understanding of Google Analytics and online tracking and measurement. The successful candidate will need to develop strong trust-based relationships with both the client and agency team members.

CORE RESPONSIBILITIES

Media Planning & Buying

Work directly with the Media Director, supporting planning and leading implementation across all key clients.
Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
Ensure campaigns are properly set up against KPIs and using the correct budget.
Ensure all media plans adhere to the agency’s values, philosophies, and processes.

Integrated Media Strategy

Support the preparation, writing, and presentation of integrated media plans, proposals, and analysis that satisfy client objectives and go beyond the brief.
Lead the preparation and presentation of evaluations of media opportunities, media trends, and issues of interest to clients.
Accurately and effectively manage clients’ day-to-day planning requirements, with a strong understanding of clients’ business objectives and KPIs.
Influence decision-making by encouraging appropriate strategies and highlighting the benefits of offerings to clients.

Measurement, Analytics & Reporting

Develop the reporting process for each client alongside the Media Director, and ensure timely delivery of reports based on the aligned-upon process.
Maintain awareness of client KPIs and objectives, ensuring tracking is in place ahead of check-ins as required.

Media Tools & Platform Fluency

Review and QA platform setup across multiple platforms and campaign types.
Liaise and foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure media and client knowledge stays current.

Performance Optimization & Testing

Apply a solid understanding of online user journey optimization to identify and act on opportunities to improve campaign performance.
Monitor campaign delivery against KPIs and flag optimization opportunities to the Media Director.

Channel & Audience Expertise

Ensure campaigns are targeted appropriately across platforms (Paid Social, Video, OOH, TV, and Content), aligning audience approach to each client’s objectives.

Leadership, Management & Administration

Oversee the work of junior team members, supporting the management of workload and prioritization across multiple clients and campaigns.
Inform leadership of potential challenges and opportunities as they relate to client and/or people management.
Participate in additional agency/team projects and new business presentations as required.

EXPERIENCE & SKILLS

Minimum 3–4 years working at a media agency, in a senior media planner or digital strategy role.
Financial Institution Experience
Bachelor’s degree or Diploma in Marketing, Communication, or Advertising required.
Prior hands-on experience in Google Analytics, Search Console, paid social business manager accounts, and Google Ad accounts (essential).
Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done.
Strong presentation skills.
Excellent communication skills (both written and verbal).
High attention to detail.
Prior hands-on experience with Google Data Studio / dashboard visualization tools (essential).
Traditional media experience creating omnichannel amplification strategies (desired).
Hands-on management experience - planning, implementing, optimizing, and reporting for Fortune 50 brands.
Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form.
Knowledge across all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, and video.
Experience with e-commerce platforms such as Shopify, Magento, and BigCommerce is an asset.
Working knowledge of basic HTML and CMS platforms such as WordPress is an asset.

SALT’S VALUES

Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
Do What’s Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver, and the praise we receive.
Make Things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere; they come from being curious, passionate, solutions-oriented people who care deeply about what we do.
Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.   

The anticipated annual base salary range for this position is $85,000–$105,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT/The Kitchen’s total rewards program.

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More about this job

Responsibilities

The Media Supervisor will lead integrated media planning and buying while managing day-to-day client relationships and campaign performance. They are responsible for overseeing junior team members, ensuring accurate reporting, and optimizing media strategies across various digital and traditional platforms.

Requirements

Candidates must have 3–4 years of experience in a media agency, specifically in a senior media planner or digital strategy role with financial institution experience. Proficiency in Google Analytics, Google Data Studio, and various paid media platforms is essential, along with a bachelor's degree in a relevant field.

Skills

Media Strategy
Media Planning
Google Analytics
Data Visualization
Paid Social
Digital Marketing
Campaign Management
Performance Optimization
Reporting
Strategic Thinking
Presentation Skills
Search Console
Google Ads
Omnichannel Strategy

Visa sponsorship

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Keywords

Media Strategy
Media Planning
Google Analytics
Google Data Studio
Paid Social
Video
OOH
TV
Content Strategy
CRM
SEO
SEM
Programmatic
E-commerce
Shopify
Magento
BigCommerce
HTML
CMS
WordPress
Digital Marketing
Campaign Optimization
KPIs
Financial Institution
CPG
Sports Betting
Experiential Commerce
Data-driven
Omnichannel
Reporting

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