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Added 2 hours ago
NA
Marketing Strategist (Temporary)
Northern Alberta Institute of Technology
St. Catharines, ON · Main Campus
- Full-time
Strategy Development, Project Planning, and Client Management
Added 4 hours ago
WR
Account Executive
WOW Recruitment
Toronto, ON
- $80,000 to $90,000 CAD / year
- Full-time
Lead Client Communication: Run weekly client meetings, provide project updates, manage expectations, and confidently communicate solutions in a professional and proactive way.
Added 5 hours ago
UW
Marketing Coordinator
United Way British Columbia
Prince George, BC
- $82,100.2 CAD / year
- Full-time
…resourceful and comfortable wearing multiple hats in a small team…
Added 6 hours ago
J
Senior Account Manager, Media
Jobgether
Canada
- Full-time
…strategic account leadership with hands-on digital media campaign management, helping clients maximize the impact of their advertising investments. You will act as a trusted advisor,…
Added 7 hours ago
J
Trades Recruiter - Intermediate
Jardeg
Calgary, AB
- Full-time
Jardeg is actively recruiting for a Workforce Trades Recruiter supporting the Talent Acquisition Team. Reporting to the Recruitment Lead, the Trades Recruiter plays a key role in supporting…
Added 7 hours ago
UW
Marketing Coordinator
United Way British Columbia
Victoria, BC
- $82,100.2 CAD / year
- Full-time
…resourceful and comfortable wearing multiple hats in a small team…
Added 7 hours ago
LT
Copywriter
Leo Toronto
Toronto, ON · Greater Toronto Area, Canada
- $75,000 to $85,000 CAD / year
- Full-time
Project Management: Manage multiple projects simultaneously, prioritizing tasks and resources to meet deadlines and deliver exceptional results.
Added 7 hours ago
LA
Sr. Manager, Media Strategy - 12 Month Contract
Loblaw Agency
Montreal, QC
- Full-time
Lead, coach, and develop a team of Media Strategy Managers or Specialists.
Added 7 hours ago
ID
Marketing Manager
ICON Digital Productions Inc.
Markham, ON
- $70,000 to $80,000 CAD / year
- Full-time
Partner closely with the Sales and Account Management teams to develop marketing materials that support lead generation and client engagement.
Added 7 hours ago
LT
Art Director
Leo Toronto
Toronto, ON · Greater Toronto Area, Canada
- $75,000 to $85,000 CAD / year
- Full-time
Project Management: Manage multiple projects simultaneously, prioritizing tasks and resources to meet deadlines and deliver exceptional results.
Added 8 hours ago
RH
Marketing Manager
Robert Half
Calgary, AB
- Full-time
Drive digital marketing performance across website management, SEO, paid advertising, social media, email marketing, and other digital channels, maximizing visibility, engagement, lead…
Added 8 hours ago
UW
Marketing Coordinator
United Way British Columbia
Burnaby, BC
- $82,100.2 CAD / year
- Full-time
…resourceful and comfortable wearing multiple hats in a small team…
Added 9 hours ago
WA
Accounts Payable Concierge
We Are Social
Toronto, ON
- $42,000 to $52,000 CAD / year
- Full-time
…hands-on transactional execution with high-level oversight, team support, and reporting directly to the Accounts Payable…
Added 11 hours ago
LC
Sr. Manager, Media Strategy - 12 Month Contract
Loblaw Companies Limited
Montreal, QC
- Full-time
Lead, coach, and develop a team of Media Strategy Managers or Specialists.
Added 11 hours ago
Art Director
Cozey
Mont-Royal, QC
…know-how to turn these ambitious concepts into reality. You will lead art direction on all brand creative projects from start to finish, from ideation, presentation, iteration, planning,…
Added 11 hours ago
AC
Specialist, IFE Product and Operations - Temporary
Air Canada
Toronto, ON · Dorval, QC
- Full-time
Be the point of contact for revenue management, sales and media advertising teams for leading IFEC integration of stakeholder’s media
Added 11 hours ago
CG
Sr. Copywriter
Canada Goose
Toronto, ON
- Full-time
…we tell our story. Reporting to the Director, Brand Creative Lead, they will shape and evolve our brand voice, partner with Art Directors to concept integrated campaigns, and set the…
Added 12 hours ago
IB
Account Manager - Creative
Innovative Beauty Group
Mississauga, ON
- $75,000 to $95,000 CAD / year
- Full-time
Lead client meetings, presentations, and account reviews, clearly communicating recommendations, project progress, decisions, and next steps.
Added 13 hours ago
HA
Junior Product Manager, Hugel Canada
Hugel Aesthetics
Toronto, ON
- Full-time
Collaborate with the Marketing Director and cross-functional team to plan and execute national and regional HCP conferences, sponsorships and speaker events with the Marketing Director,…
Added 14 hours ago
PG
Copywriter
Publicis Groupe Holdings B.V
Toronto, ON
- Full-time
Project Management: Manage multiple projects simultaneously, prioritizing tasks and resources to meet deadlines and deliver exceptional results.
Added 14 hours ago
PG
Art Director
Publicis Groupe Holdings B.V
Toronto, ON
- Full-time
Project Management: Manage multiple projects simultaneously, prioritizing tasks and resources to meet deadlines and deliver exceptional results.
Added 14 hours ago
UG
Supervisor, Creative Services and Strategy (Temporary, Full-time) Vancouver
Union Gospel Mission (Vancouver)
Vancouver, BC
- Full-time
…for overseeing creative strategy, the creative process and project management for Union Gospel Mission’s Creative Services (CS) team. Working closely with the Marketing & Communications…
Added 17 hours ago
FS
Responsable du Marketing / Marketing Manager
Four Seasons Hotels and Resorts
Montreal, QC · Four Seasons Montreal
- Full-time
…to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury…
Added 19 hours ago
SR. PRODUCT MANAGER (HYBRID)
McCormick & Company
Mississauga, ON
Business Performance: Responsible for delivering in-market goals such as sales, share and household penetration. Lead monthly business management reviews, including demand forecasting,…
Added 1 day ago
BK
Manager, Graphic Design, Burger King, Canada
Burger King
Toronto, ON
- Full-time
Bringing a combination of strong project management, communication, and time management skills - along with the ability to conceptualize, produce, and deliver multimedia and video content -…

Santevia

Creative Strategist

Vancouver, BC, Canada
Greater Vancouver Metropolitan Area, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 26, 2026
Posting language: English
Posted: Oct 27, 2026

Original job description

The Creative Strategist is a data-driven role at the heart of Santevia's customer acquisition. You will own the creative testing roadmap for paid social, which means turning customer reviews, conversations and ad performance data into distinct ad concepts. You'll also write briefs that designers, editors and creators can produce on the first pass, and decide which concepts launch and which get cut. The work runs on a weekly creative cycle, and each month you'll report on what worked, what didn't and what changes next. You will work closely with Marketing, Growth and our creative and creator teams, reporting to the Director of Growth.

This role is well suited to someone who is curious about what makes customers buy, makes decisions from data, and can explain health and science topics simply and accurately. You'll bring 3+ years of paid social creative strategy for a DTC brand or performance agency, experience supporting $100K+ in monthly ad spend, and a portfolio of concepts with the results they produced. What we need is sharp analytical judgment, strong writing, and an AI-first way of working.

Key Performance Indicators

Grow the number of new ads that become winners each month.
Hit the target win rate for new ads without cutting testing volume.
Bring new concepts to the target cost per acquisition in priority markets.
Keep every priority persona and funnel stage covered by live, distinct concepts.

Primary Responsibilities

Creative Strategy

Own the creative testing roadmap for paid media: which personas, angles, offers, formats and funnel stages to test, and in what order.
Develop and prioritize testable hypotheses about customer motivations, objections, messaging, and offers, using creative experimentation to generate insights that improve acquisition performance over time. Winning here means you can say: here is what we learned from customers this month and this is how we can use that to acquire next month.
Translate the brand positioning and approved claims into angles, hooks and proof points that sell.
Mine reviews, support conversations, call transcripts, surveys, comments and perform competitive research for the customer language and objections that become new angles.
Keep a portfolio of genuinely distinct concepts live for every priority persona, not variations of one idea.
Plan sale, launch and seasonal creative with the Marketing Manager against the marketing calendar.
Give the Social Media Manager the angles for creator briefs, and decide which creator content goes into paid testing.
Coach external creators to enable them to make winning creative.
Collaborate with Growth and CRO teams to ensure creative messaging, customer promises, and proof points carry consistently from advertising through landing pages and the purchase experience.

Weekly Creative Cycle

Turn the weekly performance read into the creative requirement for the next cycle.
Write the weekly slate of creative directions and review every concept the creative team builds against them.
Make the greenlight-or-kill call on every concept, and record the reason for every kill.
Write briefs the creative team can produce on the first pass: audience, angle, hook, script or layout, references, specs and due date.
Flag concepts that need more than one cycle to produce, so they are planned separately.
Approve finished assets against the brief and hand them to the eCommerce Specialist for launch.
Deliver each cycle's directions and briefs on schedule.

Performance Analysis

Lead the weekly review of which ads won and lost, by concept, persona and angle.
Record the likely reason each winner won or loser lost, and the next test that would confirm it.
Watch for creative fatigue and refresh winners as their performance starts to slip.
Map coverage across personas, products, funnel stages and markets, and fill the gaps that matter commercially.
Present a monthly creative read to the Director of Growth and the Marketing Manager: what worked, what didn't, what changes next.

Quality and Compliance

Check every ad before launch for hook, message, claims, captions, specs and naming.
Keep every ad within approved claims, and send new claims to Product for approval before production.
Keep briefs, ad names and test results current in the shared creative workflow, so every asset traces to its concept, persona and creator.
Work within the brand standards set by Marketing, and bring proposed exceptions to the Marketing Manager with evidence.

Other Duties

Assist the team with additional work as assigned, demonstrating a can-do attitude.

Required Skills

Bring three or more years as a creative strategist, or in a similar role, on paid social for a direct-to-consumer brand or performance agency.
Demonstrated experience developing paid social creative that supported at least $100,000 in monthly advertising spend while meeting defined acquisition efficiency targets.
Demonstrate a track record of developing creative that has scaled profitable customer acquisition, with a working understanding of CPA, ROAS, AOV, and contribution margin.
Show a portfolio of concepts and the results they produced.
Read ad-platform data and explain in plain language what most likely made an ad work.
Write hooks, scripts and briefs that designers, editors and creators can produce on the first pass.
Understand how ad platforms now use creative to find audiences, and plan for creative diversity.
Explain health and science topics simply and accurately, within approved claims.
Work AI-first, using AI tools for research, analysis and drafting at volume.
Run a weekly production cadence with teammates in other locations and time zones.

Attributes We Look For

Analytical: Reads ad-platform data and explains in plain language why an ad won or lost. You look past the headline numbers to the concept, persona and angle behind the result, and you name the next test that would confirm it.
Curious: Goes looking for what makes customers buy. You dig through reviews, comments, support conversations and competitors' ads for the language and objections that become new angles.
Decisive: Makes the greenlight-or-kill call on every concept and stands behind it. You decide quickly, write down why, and move the team on to the next cycle.
Organized: Keeps a weekly production cadence running on schedule across teammates in different locations and time zones. You keep briefs, ad names and test results up to date, so every asset traces back to its concept, persona and creator.
Candid: Says plainly what worked, what didn't and what changes next. You give direct, useful feedback on concepts and creator content, and you bring evidence when you think a brand standard should bend.
Resourceful: Finds ways to test more and learn faster. You use AI tools for research, analysis and drafting at volume, and you coach creators to make their best work.
Accountable: Owns the results of the creative program, not just the output. You deliver directions and briefs on time, keep every ad within approved claims, and treat the win rate and CPA targets as your own.

Daily Tasks

Check yesterday's ad results and flag early winners and fatigue.
Write or sharpen creative directions and briefs for the current cycle.
Review concepts and finished assets from the creative team.
Read new reviews, comments and support conversations for angles.
Agree with the eCommerce Specialist what launches next.
Log what this week's tests taught the team.

Apply About employer

More about this job

Responsibilities

Own the paid social creative testing roadmap, develop distinct concepts and production-ready briefs, and make decisions about which ads launch or are cut. Analyze performance, maintain creative coverage across personas and funnel stages, ensure claims and brand compliance, and report monthly findings and next steps.

Requirements

Requires at least three years of paid social creative strategy experience for a DTC brand or performance agency, experience supporting at least $100,000 in monthly ad spend, and a portfolio showing creative results. Candidates should be analytical, strong writers, comfortable with acquisition metrics and AI tools, and able to explain health and science topics accurately.

Skills

Paid Social Creative Strategy
Creative Testing
Performance Analysis
Customer Research
Ad Copywriting
Creative Brief Writing
A/B Testing
CPA and ROAS Analysis
DTC Marketing
Creator Coaching
AI Tools
Claims Compliance
Cross-Functional Collaboration
Project Management
Creative Production

Visa sponsorship

Not detected in the job text

Keywords

Paid Social
Direct-To-Consumer
Creative Strategy
Creative Testing Roadmap
Customer Acquisition
Ad Concepts
Creative Briefs
Performance Marketing
CPA
ROAS
AOV
Contribution Margin
Customer Research
Competitive Research
Creative Fatigue
Funnel Stages
Personas
Creator Content
Landing Pages
CRO
Approved Claims
Brand Standards
AI Tools
Ad Performance Data
Marketing Calendar
Creative Production

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