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Added 32 mins ago
MA
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a commitment to ongoing personal and professional development
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Saskatchewan Indian Gaming Authority

Manager of Lifecycle Marketing

Saskatoon, SK, Canada

$93,500 to $140,200 CAD / year · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $93,500 to $140,200 CAD / year
Job type: Full-time
Apply by: Nov 6, 2026
Experience: A minimum of 4 years’ experience in CRM and/or lifecycle marketing, preferably in loyalty marketing.
Posting language: English
Posted: Oct 7, 2026

Original job description

Job Description

Reporting to the Director of Loyalty Marketing, this position develops and leads customer lifecycle and Customer Relationship Management (CRM) strategies to drive engagement, retention, and revenue growth across the organization.

Responsibilities

Leading the lifecycle marketing team and fostering strong cross‑functional collaboration with Loyalty, Marketing Technology, Digital Marketing, Player Development, and Market Insights to ensure seamless execution and the delivery of consistent, high‑quality, data‑driven, and personalized customer experiences. Responsible for developing and leading the overall CRM and lifecycle marketing strategy, including defining segmentation and reinvestment approaches that drive profitable customer growth. Ensuring CRM initiatives are aligned with business priorities and integrated across channels through the design and execution of end‑to‑end customer journeys, encompassing automation, triggers, deployment, and ongoing performance monitoring. Determining the optimal offer, timing, and channel for customer communications using data‑driven decisioning, while continuously analyzing results to optimize effectiveness and maximize customer lifetime value. Participating in planning, budgeting, and strategic initiatives in support of organizational priorities.

Qualifications

Successful completion of a four-year bachelor’s degree in Business Administration, Commerce, Marketing or a related field. Education in analytics, computer science, or information systems is an asset. Certification in CRM platforms, marketing automation, or data analytics is an asset. A minimum of 4 years’ experience in CRM and/or lifecycle marketing, preferably in loyalty marketing. Experience in developing and executing email, push, SMS campaigns. Experience in A/B testing and performance analysis.

About Us

Why SIGA?

SIGA is a First Nation employer of choice in the province, with a focus on quality of life and an inclusive work environment that embodies a strong sense of belonging for employees. As a non-profit, 100% of our net income goes back to our communities. Since our inception more than 30 years ago, SIGA has returned $1.9 billion back to our beneficiaries.

For the third consecutive year, SIGA is proud to be named a Saskatchewan Top Employer by Canada’s Top 100 Employers. Now in its 21st year, Saskatchewan’s Top Employers is a special designation that recognizes employers that lead their industries in offering exceptional places to work.

Work Eligibility?

To be employed with SIGA, you must meet the following criteria:

At least 19 years of age
Ability to obtain and maintain a Gaming Employee Certificate of Registration from the Saskatchewan Liquor Gaming Authority / Indigenous Gaming Regulators
You must be legally entitled to work in Canada

Additional Information

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

For more information regarding this competition, or if you require an accommodation or support, please contact the Talent Acquisition Team at talentacquisition@siga.sk.ca

Applicants should note that SIGA does not currently participate in the Saskatchewan Immigrant Nominee Program (SINP) for this type of position and will not support a SINP Job Approval.

Apply today!

Once employed with SIGA there are many opportunities for learning, growth and advancement throughout the company. We take great pride in being a preferred employer and aspire to attract the very best and very brightest to become part of our family. We look forward to reviewing your application.

Apply About employer

More about this job

Responsibilities

Lead the lifecycle marketing team and develop CRM and lifecycle strategies, including segmentation, reinvestment, and integrated customer journeys across channels. Use data-driven decisions and ongoing performance analysis to optimize customer communications, engagement, retention, revenue, and customer lifetime value.

Requirements

A bachelor’s degree in Business Administration, Commerce, Marketing, or a related field is required; education in analytics, computer science, or information systems and relevant certifications are assets. Candidates need at least four years of CRM or lifecycle marketing experience, preferably in loyalty marketing, along with experience in email, push, and SMS campaigns, A/B testing, and performance analysis.

Skills

Lifecycle Marketing
CRM Strategy
Customer Segmentation
Loyalty Marketing
Customer Journey Design
Marketing Automation
Email Marketing
Push Campaigns
SMS Campaigns
Data-Driven Decision-Making
A/B Testing
Performance Analysis
Cross-Functional Collaboration
Budgeting
Customer Retention

Benefits

Learning And Development Opportunities
Career Growth And Advancement Opportunities
Inclusive Work Environment

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Loyalty Marketing
Customer Segmentation
Reinvestment Strategy
Customer Journeys
Marketing Automation
Triggers
Email Campaigns
Push Campaigns
SMS Campaigns
A/B Testing
Performance Analysis
Data-Driven Decision-Making
Customer Lifetime Value
Customer Engagement
Customer Retention
Revenue Growth
Marketing Technology
Digital Marketing
Player Development
Market Insights
Budgeting
CRM Platforms
Data Analytics
Gaming Employee Certificate Of Registration

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