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Saskatchewan Roughriders

Marketing Data Analyst

Regina, SK, Canada

Full-time

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Job details

Job type: Full-time
Experience: 3–5 years experience in related field/position
Posting language: English
Posted: Nov 6, 2026

Original job description

We’re looking for a data-driven thinker to join our team as a Marketing Data Analyst. In this role, you’ll turn fan, revenue, and marketing campaign data into actionable insights that support marketing, ticketing, partnerships, and fan engagement. You’ll help us better understand our audience, improve fan experiences, and support key business decisions through analysis, reporting, and research.

The Role at a Glance:

Fan & Campaign Analysis

Analyze fan behaviour, ticket purchases, and campaign results
Build models to improve segmentation, retention, and purchase prediction
Support fan persona development and marketing personalization using purchase history, attendance patterns, social engagement, etc.

Reporting & Insights

Create and maintain dashboards for ticketing, marketing, partnerships, and retail
Track key metrics across digital, social, and email campaigns
Collect data through Rider Programs, Community Events, and Fan Activations
Evaluate performance to inform strategic improvements
Provide focused recommendations for internal stakeholders

Marketing Automation & Performance

Evaluate campaign performance using tools like Braze and Dash
Support A/B testing programs to optimize messaging, conversions, and campaign performance.
Track revenue and fan engagement driven by marketing campaigns
Develop and maintain audience segmentation frameworks to support ticketing, marketing, partnerships, and fan engagement initiatives
Build and manage target audiences using fan behavioral, transactional, demographic, and engagement data
Partner with the Lifecycle Marketing Specialist to identify and activate audience opportunities for targeted campaigns and automated customer journeys
Analyze audience performance and provide recommendations to improve targeting, personalization, retention, and conversion
Support audience governance and data quality initiatives within marketing automation platforms

Survey & Research Insights

Lead post-game and seasonal survey efforts
Turn fan feedback into actionable recommendations

Digital Performance Insights

Analyze website and mobile app user behavior, conversion funnels, and engagement trends
Identify opportunities to improve fan experiences, conversions, and digital engagement
Support testing and optimization initiatives through audience analysis, performance measurement, and reporting

A more detailed job description will be discussed throughout our recruitment process.

What is Required to Be Successful?

Bachelor's degree in Business Analytics, Statistics or a related and appropriate field
Demonstrated experience using CRM tools and Marketing Automation Platforms to build strategic analytics and insights
3–5 years experience in related field/position
Proficiency in Microsoft Excel and SQL; experience with R or Python considered an asset
Experience with Tableau and/or PowerBI and Microsoft Dynamics CRM; experience with Ticketmaster Archtics considered an asset
Highly organized, detail oriented, and strong initiative & willingness to multitask effectively
Critical thinker, able to think both analytically and creatively to provide solutions
Comfortable working in a fast-paced environment with multiple concurrent projects
Able to work independently with minimal supervision
Strong communication skills with the ability to turn data into clear, compelling stories and recommendations for stakeholders

What do we commit to you?

Opportunity to contribute to the success of one of Canada's largest brands and an organization that is a cornerstone of our province and Rider Nation.
Gain demonstrated immersive experience in a fast-paced organization and team.

Wondering what to expect when working for the Riders?

Our employees are empowered to make a difference not only in the community, but in our business operations as well. It is our “secret” to a happy workplace. To do that, the Riders foster a culture that values respect, teamwork, hustle, hard work and fun (it is football after all!).

The Saskatchewan Roughriders are advocates for equity and inclusion and want our workforce to reflect the diversity that makes our province strong. YOU are Rider Nation, and we want the growth of our team to reflect all the amazing talents Saskatchewan has to offer.

We acknowledge the time and effort that is required to apply and thank all applicants for their interest, however only those chosen for an interview will be contacted.

Please note: This role is located in Regina, SK and the successful candidate must either reside locally or be willing to relocate for this role.

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More about this job

Responsibilities

The Marketing Data Analyst will turn fan, revenue, and campaign data into actionable insights to support marketing, ticketing, and fan engagement initiatives. They will manage dashboards, track key performance metrics, and develop audience segmentation frameworks to optimize marketing personalization.

Requirements

Candidates must hold a bachelor's degree in Business Analytics, Statistics, or a related field and possess 3–5 years of relevant experience. Proficiency in SQL, Microsoft Excel, and experience with CRM and marketing automation platforms are required.

Skills

Data Analysis
SQL
Microsoft Excel
Tableau
PowerBI
Marketing Automation
CRM
Audience Segmentation
A/B Testing
Reporting
Data Visualization
Communication
Critical Thinking
Project Management
R
Python

Visa sponsorship

Not detected in the job text

Keywords

Marketing Data Analyst
Data Analysis
SQL
Microsoft Excel
Tableau
PowerBI
Microsoft Dynamics CRM
Braze
Dash
Marketing Automation
Audience Segmentation
A/B Testing
Ticketmaster Archtics
Fan Engagement
Business Analytics
Statistics
CRM
Data Visualization
Reporting
Lifecycle Marketing
Conversion Optimization
Predictive Modeling
R
Python
Digital Performance
Survey Analysis
Stakeholder Management
Data Governance
Retention Analysis
Targeting

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