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9 month contract | Assistant Manager, Guest Experience | Orchard Park
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Savvy Talent

Demand Generation Manager

Vancouver, BC, Canada

Competitive Pay: $100,000 - $140,000 CAD · Full-time

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Job details

Pay: Competitive Pay: $100,000 - $140,000 CAD
Job type: Full-time
Apply by: Apr 26, 2027
Experience: 5+ years of experience in growth marketing, performance marketing, or demand generation at a startup, with a focus on paid acquisition
Posting language: English
Posted: Oct 19, 2026

Original job description

As the Demand Generation Manager, you will be the owner of top-of-funnel growth. You will run and scale paid acquisition across Meta, Google, LinkedIn and new channels, and you will be accountable for the number of new brand signups every month. This is a hands-on individual contributor role for a marketer who thinks in unit economics, loves to test, and is excited about using AI to move faster.

Responsibilities:

Manage, improve, and scale established paid acquisition programs across Meta and Google, and expand into LinkedIn and other paid channels
Own the monthly brand signup number, broken down by channel, and look for ways to grow it across the full top of the funnel
Test, evaluate, and roll out new paid acquisition channels
Define campaign structure, bidding strategy, keywords, and audience strategy, including retargeting, lookalikes, custom audiences, and exclusions
Source and test a high volume of ad copy and creative across all paid channels
Build new landing pages for your programs and run tests on design, layout, positioning, and calls to action to maximize conversion
Run conversion experiments on the home page and other key entry points
Maintain attribution and reporting that ties spend to signups, revenue, and CAC payback, and find new levers when a channel reaches its spending limit
Turn top-performing ad and landing page insights into positioning recommendations for the website and Product Marketing
Manage agencies and freelancers where they help you move faster

Requirements

5+ years of experience in growth marketing, performance marketing, or demand generation at a startup, with a focus on paid acquisition
Proven track record scaling a paid acquisition program on Meta and Google
Experience managing monthly paid media budgets in the five-figure range, ideally scaling spend over time
Experience testing new paid channels and deciding when to scale or stop them
Strong understanding of unit economics, including CAC, CAC payback, and LTV
Hands-on experience with campaign setup, bidding, audience strategy, and platform performance tracking
Experience running conversion rate optimization experiments and improving landing pages over time
Comfortable working as a hands-on individual contributor in a fast-paced environment
Strong interest in AI and in using AI tools to improve marketing work
Able to work from the Vancouver office 3 days a week

Preferred Qualifications

Experience in product-led growth companies, ideally a two-sided marketplace, B2B SaaS, or creator economy business
Experience scaling a paid program from a small budget to a significantly larger one
Experience with LinkedIn Ads
Exposure to SEO, lifecycle marketing, content marketing, or marketing operations
Experience with data visualization and marketing analytics tools
Experience managing agencies or freelancers

Benefits

Competitive Pay: $100,000 - $140,000 CAD
Annual Reviews: yearly performance and compensation reviews with opportunities for raises
Paid Time Off: 3 weeks of vacation to recharge
Paid Holidays: observe statutory holidays with pay
Paid Sick Leave: take care of yourself when you need it
Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done
Growth Potential: opportunity for career progression and financial growth

Apply About employer

More about this job

Responsibilities

Own and scale paid acquisition across Meta, Google, LinkedIn, and other channels, with accountability for monthly brand signups and top-of-funnel growth. Test campaigns, audiences, creative, landing pages, and conversion paths, while tracking spend, signups, revenue, and CAC payback to guide optimization and positioning.

Requirements

Requires at least five years of startup growth, performance, or demand generation experience, including a proven record scaling Meta and Google acquisition programs and managing five-figure monthly budgets. Candidates should have hands-on campaign and conversion optimization experience, strong unit economics knowledge, an interest in using AI, and the ability to work from the Vancouver office three days per week.

Skills

Paid Acquisition
Demand Generation
Growth Marketing
Performance Marketing
Campaign Management
Bidding Strategy
Audience Strategy
Ad Copy And Creative Testing
Landing Page Optimization
Conversion Rate Optimization
Attribution And Reporting
Marketing Analytics
Unit Economics
CAC And LTV Analysis
AI Tools
Agency Management

Benefits

Competitive Pay
Annual Performance And Compensation Reviews
Paid Time Off
Paid Holidays
Paid Sick Leave
Autonomy And Ownership
Career Progression
Financial Growth

Visa sponsorship

Not detected in the job text

Keywords

Meta Ads
Google Ads
LinkedIn Ads
Paid Acquisition
Demand Generation
Growth Marketing
Performance Marketing
Top-Of-Funnel Growth
Brand Signups
Campaign Structure
Bidding Strategy
Keywords
Retargeting
Lookalike Audiences
Custom Audiences
Ad Copy
Creative Testing
Landing Pages
Conversion Rate Optimization
Attribution
Marketing Analytics
Revenue Tracking
Customer Acquisition Cost
CAC Payback
Lifetime Value
Unit Economics
AI Tools
Product-Led Growth
Two-Sided Marketplace
B2B SaaS

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