Head of Marketing
- Canada
Full-time
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Job details
- Job type
- Full-time
- Experience
- 9+ years of marketing experience, including B2B SaaS
- Posting language
- English
- Posted
Original job description
As the Head of Marketing, you will be the single owner of marketing at a fast-growing creator marketing platform, helping take the company from about $12M to $100M in annual run rate across a PLG self-serve motion and an enterprise sales motion. Reporting directly to the CEO, you will bring the brand positioning to life across social, paid media, the website, product marketing, and enterprise campaigns. You will lead a small team of about three people, which will grow over the next year, and manage the agencies that support it.
This is a player-coach role for an experienced marketing leader who has played a key part in a scale-up and is still happy to write the copy, build the offer, and ship the campaign when needed. You will bring together marketing work that is currently spread across growth, sales, and other teams, keep every channel consistent with the brand positioning, and report clearly on the results of each initiative.
Responsibilities:
This is a player-coach role for an experienced marketing leader who has played a key part in a scale-up and is still happy to write the copy, build the offer, and ship the campaign when needed. You will bring together marketing work that is currently spread across growth, sales, and other teams, keep every channel consistent with the brand positioning, and report clearly on the results of each initiative.
Responsibilities:
- Own marketing strategy across PLG and enterprise sales, partnering with the VP of Growth and VP of Sales to drive pipeline
- Lead and develop a small team across paid media, product marketing, and social media: set goals, build systems, and manage day-to-day execution
- Keep every channel true to the brand positioning developed with an external agency, from social and paid media to product marketing and the website
- Manage external agencies for positioning, PR, and content: set strategy, review their work, and approve AEO, GEO, and blog content
- Build enterprise marketing from 0 to 1, including events, content, annual reports, and gated content campaigns that generate qualified pipeline for sales
- Create high-converting offers and landing pages with AI tools and run them through LinkedIn and paid media
- Plan and lead campaigns, webinars, and content-led lead generation, and own the marketing calendar and LinkedIn go-to-market
- Build and systematize an email marketing motion using AI tooling and automation
- Execute important work directly, with hands-on copywriting, branding, storytelling, and messaging
- Track every initiative, report on performance, and communicate what is working and the impact it is delivering
- 9+ years of marketing experience, including B2B SaaS
- A key, attributable role in a marketing org during a $10M to $100M scale-up
- Experience marketing for both enterprise and PLG or self-serve motions
- Proven people management experience with a player-coach style, ideally having led multiple marketing functions at once
- Hands-on skill in copywriting, offers, positioning, and storytelling; you do the work, not just brief it out
- Demonstrated familiarity with the creator economy and creator marketing, and a deep understanding of how attention works on modern social platforms
- A strong affinity for AI tooling and workflow optimization, with real-world examples
- Resourceful and results-driven: you get results without a blank check and can say what every initiative returned
- Experience with two-sided marketplaces
- Founding marketer or first marketing hire experience at a venture-backed startup, ideally with an exit
- Experience managing agencies for positioning, PR, SEO, AEO, or GEO
- Hands-on experience with a modern go-to-market stack
- Experience running LinkedIn offers and gated content for enterprise pipeline
- OTE: CAD 200,000 to CAD 300,000, depending on experience
- Annual Reviews: Yearly performance and compensation reviews, with opportunities for raises
- Paid Time Off: 3 weeks of vacation annually
- Paid Holidays
- Paid Sick Leave
More about this job
Responsibilities
Own marketing strategy across product-led growth and enterprise sales, align channels with brand positioning, and build enterprise marketing programs that generate qualified pipeline. Lead and develop a small team and external agencies while personally executing campaigns, content, offers, and messaging and reporting on results.
Requirements
Requires 9+ years of marketing experience, including B2B SaaS, and an attributable role in a marketing organization during a $10M-to-$100M scale-up. Candidates should bring player-coach leadership, hands-on copywriting and positioning skills, creator-economy knowledge, practical AI-tool experience, and a resourceful, results-driven approach.
Skills
- Marketing Strategy
- B2B SaaS Marketing
- Product-Led Growth
- Enterprise Marketing
- People Management
- Copywriting
- Brand Positioning
- Storytelling
- Paid Media
- Product Marketing
- Social Media Marketing
- Campaign Management
- Email Marketing
- Marketing Analytics
- Agency Management
- AI Workflow Optimization
Benefits
- Three Weeks of Vacation
- Paid Holidays
- Paid Sick Leave
- Annual Performance and Compensation Reviews
- Opportunities for Raises
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Sales
- Creative & Media
Keywords
- B2B SaaS
- Creator Economy
- Creator Marketing
- Product-Led Growth
- Self-Serve
- Enterprise Sales
- Pipeline Generation
- Brand Positioning
- Paid Media
- Product Marketing
- Social Media
- Email Marketing
- AI Tools
- Workflow Automation
- AEO
- GEO
- SEO
- Public Relations
- Content Marketing
- Gated Content
- Webinars
- Events
- Go-to-Market
- Two-Sided Marketplaces
- Marketing Analytics
- Agency Management