Product Marketing Manager
- Vancouver, BC, Canada
Competitive Pay: $90,000 - $120,000 CAD · Full-time
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Job details
- Pay
- Competitive Pay: $90,000 - $120,000 CAD
- Job type
- Full-time
- Apply by
- Experience
- 3+ years of experience in product marketing
- Posting language
- English
- Posted
Original job description
As the Product Marketing Manager, you will be responsible for product launches, core product positioning, and the multi-channel campaigns that bring new features to market. Working directly with the VP of Growth, you will turn what the product team ships into clear, compelling messaging and keep a high-velocity launch and communication cadence running every week.
Responsibilities:
Responsibilities:
- Plan and run end-to-end monthly and quarterly multi-channel campaigns for major product launches and key customer segments, from brief to performance reporting
- Run a weekly cadence of feature release communications across blog, social, email, and in-app channels
- Write sharp, persuasive copy that translates new features into clear value for brands and creators
- Improve and expand the core product positioning and messaging on the company website
- Plan lifecycle campaigns and create content for every stage of the customer journey, including onboarding emails and in-app messaging, to drive activation and retention
- Build and share knowledge of ideal customer profiles across the company
- Conduct market and competitive analysis to inform positioning and internal content
- Partner with Product, Design, and Engineering to align launches, onboarding, and in-product growth
- Use AI tools to work faster and operate the processes that enable scalable campaigns, experimentation, and measurement
- 3+ years of experience in product marketing
- Proven track record of shipping product launches and running multi-channel campaigns at a high cadence
- Excellent copywriting and messaging skills, with the ability to shape how a product is perceived
- Strong bias for action and a focus on execution and consistent, high-quality output
- Hands-on experience with content marketing and lifecycle marketing, including email and in-app communications
- Solid understanding of the product-led growth funnel: activation, adoption, expansion, and retention
- Daily, practical use of AI tools in your marketing workflow
- Experience collaborating cross-functionally with Product, Design, and Engineering
- Ability to work from the Vancouver office 3 days per week
- Experience at a startup
- Background in B2B SaaS, two-sided marketplaces, the creator economy, or product-led growth companies
- Deep curiosity about customer behavior and modern marketing, with an active interest in the AI and marketing community
- Experience with market research and competitive analysis
- Experience with paid or organic demand generation, event marketing, or customer advocacy programs such as reviews and case studies
- Side projects or personal experiments with new marketing and AI tools
- Competitive Pay: $90,000 - $120,000 CAD
- Annual Reviews: yearly performance and compensation reviews with opportunities for raises
- Paid Time Off: 3 weeks of vacation to recharge
- Paid Holidays: observe statutory holidays with pay
- Paid Sick Leave: take care of yourself when you need it
- Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done
- Growth Potential: opportunity for career progression and financial growth
More about this job
Responsibilities
Plan and execute product launches, recurring feature communications, and multi-channel campaigns, including messaging and content across blog, social, email, and in-app channels. Improve product positioning, develop lifecycle campaigns to support activation and retention, and collaborate with Product, Design, and Engineering to align launches and growth initiatives.
Requirements
Requires at least three years of product marketing experience, a track record of product launches and high-cadence campaigns, strong copywriting and messaging skills, and hands-on experience with content and lifecycle marketing. Candidates should understand the product-led growth funnel, use AI tools in their marketing workflow, collaborate cross-functionally, and be able to work from the Vancouver office three days per week.
Skills
- Product Marketing
- Product Launches
- Multi-Channel Campaigns
- Product Positioning
- Messaging
- Copywriting
- Content Marketing
- Lifecycle Marketing
- Email Marketing
- In-App Communications
- Product-Led Growth
- Market Research
- Competitive Analysis
- Cross-Functional Collaboration
- AI Tools
- Campaign Measurement
Benefits
- Competitive Pay
- Annual Performance and Compensation Reviews
- Paid Vacation
- Paid Statutory Holidays
- Paid Sick Leave
- Autonomy and Ownership
- Career Progression
- Financial Growth
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Technology
- Data & Analytics
Keywords
- Product Marketing
- Product Launches
- Multi-Channel Campaigns
- Product Positioning
- Copywriting
- Content Marketing
- Lifecycle Marketing
- Customer Journey
- Onboarding
- Activation
- Adoption
- Expansion
- Retention
- Product-Led Growth
- Ideal Customer Profiles
- Market Research
- Competitive Analysis
- Demand Generation
- Email Marketing
- In-App Messaging
- Social Media
- Blog
- AI Tools
- Experimentation
- Campaign Measurement
- B2B SaaS
- Two-Sided Marketplaces
- Creator Economy
- Customer Advocacy