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Scotiabank

Director, Loyalty Acquisition

Toronto, ON, M5C 2W1, Canada

Apply by: Sep 29, 2026
Experience: 7+ years of experience in consulting, finance, loyalty programs, or strategic partnerships.
Posting language: English
Posted: Sep 22, 2026

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Original job description

Requisition ID: 274457

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Director, Loyalty Acquisition is responsible for developing and executing Scotiabank's loyalty acquisition strategy to drive sustainable growth in loyalty membership, customer acquisition, and product adoption. The role leads initiatives designed to attract new customers and deepen relationships through the loyalty ecosystem, leveraging data-driven insights, strategic partnerships, marketing channels, and innovative acquisition strategies.

Acting as a senior leader within the Loyalty team, the Director will identify growth opportunities, optimize acquisition performance, and collaborate across Product, Marketing, Analytics, Risk, Digital, and partner teams to deliver measurable business results and support the Bank's strategic growth objectives.

Is this role right for you? - In this role you will:

Loyalty Acquisition Strategy & Growth

Develop and execute the enterprise loyalty acquisition strategy, driving growth in loyalty membership, customer acquisition, and product adoption.

Identify and prioritize growth opportunities through loyalty programs, strategic partnerships, channels, and customer value propositions.

Translate business objectives into actionable acquisition plans and measurable growth outcomes.

Commercialization, Performance & Optimization

Lead the design and execution of acquisition initiatives, campaigns, and go-to-market strategies that attract, enroll, activate, and convert customers.

Establish and manage key performance indicators including customer acquisition, loyalty enrollment, activation, conversion, customer lifetime value, and revenue contribution.

Leverage analytics and customer insights to optimize acquisition performance and inform strategic decision-making.

Stakeholder Leadership & Collaboration

Partner with Product, Marketing, Digital, Analytics, Loyalty Engagement, and business line leaders to deliver integrated acquisition strategies and growth initiatives.

Influence senior stakeholders and external partners to align priorities, investments, and resources against acquisition objectives.

Foster a culture of collaboration, innovation, and customer-centric growth.

People Leadership & Risk Management

Lead, coach, and develop a high-performing team, fostering an inclusive culture focused on accountability, innovation, and results.

Ensure all activities are conducted in accordance with Scotiabank's Values, Code of Conduct, risk appetite, and regulatory requirements, while maintaining effective operational and business controls.
Do you have the skills that will enable you to succeed in this role? - We'd love to work with you if you have:
- Bachelor’s degree in business, Finance, Marketing, or a related field.
- MBA or equivalent graduate degree is highly preferred, especially with a focus on strategy, marketing, or finance
- 7+ years of experience in consulting, finance, loyalty programs, or strategic partnerships.
Proven track record in:

• Commercialization and go-to-market strategy development

• Product integration and cross-functional leadership

• Managing strategic partnerships, ideally in financial services or customer loyalty ecosystems

Strong background in:

• Financial planning and analysis

• Rewards program management

• Customer acquisition and engagement strategies
• Experience navigating complex accounting structures related to loyalty provisioning and rewards

What's in it for you?
- Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
- Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.
- Upskilling through online courses, cross-functional development opportunities, and tuition assistance.
- Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.
- Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, Humans of Digital and much more!

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

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More about this job

Responsibilities

The Director of Loyalty Acquisition is responsible for developing and executing the enterprise loyalty strategy to drive membership growth and customer acquisition. This role involves leading cross-functional initiatives, managing strategic partnerships, and optimizing acquisition performance through data-driven insights.

Requirements

Candidates must have a bachelor's degree in business, finance, or marketing, with an MBA preferred. A minimum of 7 years of experience in consulting, finance, or loyalty programs is required, along with a proven track record in commercialization and strategic leadership.

Skills

Loyalty strategy
Customer acquisition
Strategic partnerships
Financial planning
Data-driven insights
Product adoption
Go-to-market strategy
Performance optimization
Stakeholder management
Cross-functional leadership
Rewards program management
Customer lifetime value
Risk management
Commercialization
Analytics

Benefits

Bonus
Flexible vacation
Personal days
Sick days
Health benefits
Tuition assistance
Online courses
Employee resource groups

Visa sponsorship

Not detected in the job text

Keywords

Loyalty Acquisition
Scotiabank
Strategy
Customer Acquisition
Product Adoption
Strategic Partnerships
Marketing
Analytics
Risk Management
Financial Planning
Rewards Program
Customer Lifetime Value
Commercialization
Go-to-market
Leadership
Business Development
Financial Services
Customer Engagement
Performance Indicators
Digital Strategy

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