Requisition ID: 274769
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Purpose
Delivers the Scene+ engagement program for Scotiabank clients - turning loyalty engagement strategy into live, measurable offers, campaigns and lifecycle journeys that drive profitable client behaviours such as card activation, everyday spend capture, deposit and balance growth, product depth, digital adoption and retention.
Reporting to the Senior Manager, Loyalty Engagement, this role is the execution and analytical engine behind the engagement mandate: it builds the offers, runs the test-and-learn agenda, measures what worked, and manages the day-to-day working relationships with Scene+ and coalition partners that bring those offers to life.
The role is accountable for executional excellence, accuracy and speed - ensuring every loyalty offer reaching a Scotiabank client is relevant, commercially sound, correctly disclosed and fully compliant with governing regulations, internal policies and procedures.
Is this role right for you? - In this role you will:
- Offer & Campaign Delivery
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Build and deliver loyalty offers, accelerators, bonus-point promotions and always-on lifecycle journeys that target defined client behaviours across Cards, Day-to-Day Banking and Lending.
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Develop campaign briefs, offer mechanics, eligibility logic, terms and conditions and creative inputs; shepherd each initiative from brief through build, QA, launch and wrap-up.
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Coordinate execution across Marketing, Digital, Channels, Martech, agency and Scene+ delivery teams to ensure on-time, on-brief, error-free deployment.
- Measurement, Analytics & Test-and-Learn
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Maintain the offer performance library: what worked, for which segment, at what cost, with what lift - so learnings compound rather than reset each cycle.
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Support business casing and offer economics (cost per incremental behaviour, earn-to-burn, projected lift and payback), preparing the analysis the Senior Manager takes forward for approval.
- Partner & Ecosystem Support
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Act as a day-to-day working contact for Scene+ and coalition partners (Empire/Sobeys, Cineplex, Home Hardware, Shell and emerging partners) on offer development, activation and reporting.
- Business Line & Stakeholder Enablement
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Support Cards, Day-to-Day Banking, Lending, Branch and Contact Centre teams with loyalty value proposition content, FAQs, client-facing narratives and enablement materials.
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Build effective working relationships across Marketing, Data & Analytics, Technology, Legal, Compliance and Risk to keep initiatives moving.
- Risk, Governance & Controls
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Ensure all offers and communications comply with Scotiabank’s Values, Code of Conduct and Global Sales Principles, and with operational, compliance, AML/ATF/sanctions, privacy (PIPEDA/CASL), marketing conduct and consumer-protection requirements.
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Own the documentation and control artefacts for assigned initiatives: approvals, terms and conditions sign-off, disclosure accuracy, points accrual validation and audit-ready records.
- Personal Leadership & Development
Do you have the skills that will enable you to succeed in this role? - We'd love to work with you if you have:
Required
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4–6 years in loyalty, CRM, lifecycle or campaign marketing, cards/payments, or customer engagement - with hands-on delivery accountability.
Preferred
What's in it for you?
- Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
- Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.
- Upskilling through online courses, cross-functional development opportunities, and tuition assistance.
- Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.
- Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, Humans of Digital and much more!
Working Conditions
Standard office-based (hybrid) environment; non-standard hours are a common occurrence, particularly around campaign launches and partner deadlines. Limited domestic travel.
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
