Requisition ID: 275142
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Purpose
Owns the strategy, design and delivery of the Scene+ engagement program for Scotiabank clients - using loyalty as a commercial lever to drive profitable client behaviours (primacy, spend, deposit and balance growth, product adoption, digital adoption and retention) rather than as a promotional add-on.
The role defines what “good engagement” looks like at a client level, builds the behaviour-change roadmap that gets clients there, and monetizes Scotiabank’s position in the Scene+ ecosystem by working with coalition partners (Empire/Sobeys, Cineplex, Home Hardware, Shell and emerging partners) to put relevant, high-value earn and redemption experiences in front of Scotiabank clients.
Accountable for the commercial return on loyalty investment - balancing client value, partner value and Bank economics (cost of rewards, points liability, incremental revenue and margin) - while ensuring all activity is executed in compliance with governing regulations, internal policies and procedures.
Is this role right for you? - In this role you will:
- Loyalty Engagement Strategy & Profitable Behaviour Change
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Define the target behaviour hierarchy (e.g., card activation and first transaction, everyday spend capture, direct deposit and pre-authorized payments, multi-product depth, digital self-serve adoption, retention at renewal) and the loyalty levers best suited to shift each one.
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Design the earn, bonus, accelerator, tiering, gamification and redemption mechanics that drive those behaviours - including the economics, eligibility rules and guardrails for each.
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Segment the base and set differentiated engagement strategies for new, dormant, single-product, high-potential and at-risk clients.
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Own the loyalty engagement roadmap end to end: opportunity sizing, business case, prioritization, build, launch and post-launch optimization.
- Program Economics & Commercial Accountability
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Model and manage offer economics in partnership with Finance and Data & Analytics: cost per incremental behaviour, breakage and liability assumptions, earn-to-burn ratios, and payback period.
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Set and report the engagement KPI framework (active member rate, earn frequency, redemption rate, points-per-active-member, primacy index, spend lift, attrition delta) and defend results to senior leadership.
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Build a disciplined test-and-learn agenda - control-group design, incrementality measurement, and a documented library of what works, at what cost, for which segments.
- Loyalty Ecosystem & Partner Engagement
- Campaign Design, Personalization & Business Line Enablement
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Partner with Marketing, Digital, Channels and Martech teams to deploy offers through the highest-performing channels and to close execution gaps in decisioning, targeting and measurement.
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Equip Cards, Day-to-Day Banking, Lending, Branch and Contact Centre teams with clear loyalty value propositions, client-facing narratives and enablement materials.
- Stakeholder Leadership & Thought Leadership
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Lead alignment across Marketing, BNS business lines, Data & Analytics, Technology, Legal, Compliance and Risk - driving timely decisions and resolving issues without escalation where possible.
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Maintain an external view of Canadian and global loyalty innovation (Avion Rewards, Aeroplan, BMO Rewards, Amex Membership Rewards, retail and fintech models) and translate it into actionable recommendations.
- Risk, Governance & Controls
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Ensure all initiatives comply with Scotiabank’s Values, Code of Conduct and Global Sales Principles, and with operational, compliance, AML/ATF/sanctions, privacy (PIPEDA/CASL), marketing conduct and consumer-protection requirements.
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Own the control environment for loyalty offers: terms and conditions, disclosure accuracy, points accrual integrity, data-sharing agreements with partners, and audit-ready documentation.
- People Leadership & Team Development
Do you have the skills that will enable you to succeed in this role? - We'd love to work with you if you have:
Required
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7+ years in loyalty, CRM, customer engagement, cards/payments or growth marketing, including direct accountability for commercial outcomes.
Preferred
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Familiarity with personalization, offer decisioning and marketing technology stacks (e.g., next-best-action engines, campaign orchestration platforms).
What's in it for you?
- Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
- Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.
- Upskilling through online courses, cross-functional development opportunities, and tuition assistance.
- Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.
- Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, Humans of Digital and much more!
Working Conditions
Standard office-based (hybrid) environment; non-standard hours are a common occurrence. Limited domestic travel for partner and business-line engagement.
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
