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Added 13 mins ago
C
Senior Director, Capital Markets Finance
CIBC
Toronto, ON
- Full-time
As Senior Director, Capital Markets Finance, you will report to and act as a senior advisor the Capital Markets CFO, supporting the broader CFO mandate across financial performance,…
Added 13 mins ago
MG
Director, Private Equity
Mikisew Group
Enoch, AB
- Full-time
Reporting to the Chief Investment Officer (CIO), the Director, Portfolio Investments supports the development, execution, and management of Mikisew Group's investment portfolio across…
Added 28 mins ago
ML
Litigation Associate
McLeod Law LLP
Calgary, AB
- Full-time
This role can be based in either our downtown Calgary office at Manulife Place or our south Calgary office on Bannister Road
Added 28 mins ago
MF
Director, Channel Strategy & Execution - QSR, Chain & C-Store
McCain Foods
Toronto, ON
- Full-time
Position Title: Director, Channel Strategy & Execution - QSR, Chain & C-Store
Added 28 mins ago
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Research Director, Corporate Strategy
Confidential
Toronto, ON
- $100,000 to $115,000 CAD / year
- Full-time
…environment? We are looking for an experienced global minded Research Director that enjoys applying critical thinking and innovation to all aspects of the practice, from listening to…
Added 28 mins ago
FB
Regional Sales Director
Fairstone Bank
Montreal, QC
- Full-time
Join Home Trust as a Regional Sales Director reporting to Director Sales, and be part of our talented and growing team!
Added 28 mins ago
Manager, Planning & Estimating, Pacific Link
Trans Mountain
Calgary, AB
…Estimating will play a critical role in supporting project strategy, investment decisions, regulatory submissions, stage-gate approvals, and execution readiness activities. The successful…
Added 43 mins ago
KH
Manager, Data Operating Model Program
Kids Help Phone
Toronto, ON
- $90,000 to $110,000 CAD / year
- Full-time
Full-Time, Permanent, Hybrid working 2-3 days per week
Added 43 mins ago
KH
Senior Director, Data Governance and Management
Kids Help Phone
Toronto, ON
- $146,000 to $190,000 CAD / year
- Full-time
Full-Time, Permanent, Hybrid working 2-3 days per week
Added 43 mins ago
MD
Staffing Manager - Human Resources Director 3
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Work Shift/Work Hours: Day Shift / 8:00am - 4:30pm
Added 43 mins ago
MD
Enterprise Communications and Marketing Director - Communications Manager 3
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Work Shift/Work Hours: Day Shift
Added 43 mins ago
SC
Director, Food Services (CSNM), Long Term Care (81357001)
Sodexo Canada Ltd
Scarborough Bluffs Park, ON · Scarborough, Ontario
- Full-time
Develop a business strategy in line with current and emerging client needs
Added 44 mins ago
Account Director, Influencer Marketing
Viral Nation Inc.
Toronto, ON
…the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands.…
Added 44 mins ago
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Manager, Client Engagement (1 year contract)
BrandActive
Toronto, ON
- Contract
BrandActive specializes in the financial analysis, strategy, and logistics of rebrand implementation. Since 1998, we’ve helped many of the world’s most valuable brands plan, budget, and…
Added 44 mins ago
EE
Director, Key Account Sales, GTA
Element Event Solutions
Toronto, ON
- Full-time
Reporting to the Senior Commercial Director, Ontario Rentals, this role is responsible for leading and developing the Senior Account Management team and driving revenue growth across…
Added 58 mins ago
PQ
Director, Technical Product Management
Prime Quadrant
Toronto, ON
- $150,000 to $180,000 CAD / year
- Full-time
We are seeking a senior product leader to own product strategy, prioritization, user experience, and adoption across Prime Quadrant’s technology ecosystem.
Added 58 mins ago
Manager, Technology Product Quality & Testing
Corus Entertainment
Toronto, ON
Reporting to the Director, Technology Product & Business Application Support, the Manager, Technology Product Quality & Testing, leads a team responsible for testing software and business…
Added 58 mins ago
BG
Director of Communications and Marketing
Bayview Glen
Toronto, ON
- Full-time
This position is required to work on campus five (5) days per week and attend school events after normal work hours
Added 58 mins ago
MS
Director of Transportation Sales
MacDonald Search Group
Toronto, ON · Greater Toronto Area, Canada
- $150,000 to $180,000 CAD / year
- Full-time
…Canadian transportation and logistics organization, is seeking a Director, National Transportation Sales to spearhead new business development and drive revenue growth across…
Added 58 mins ago
V
Consultant, Client Success (Merchant Client Segment)
Visa
Toronto, ON
- Full-time
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager
Added 1 hour ago
OT
Manager, Member Journey Orchestration & Relations Strategy
Ontario Teachers' Pension Plan
Toronto, ON
- Full-time
The Manager, Member Journey Orchestration & Relations Strategy leads the design, governance and continuous improvement of how member experiences are sequenced, triggered, routed and…
Added 1 hour ago
CT
Director, Human Resources
Creation Technologies
Vancouver, BC
- Full-time
POSITION DESCRIPTION: The Human Resources (HR) Director is a senior-level leader responsible for developing and executing the people strategy for a large or complex site. This role serves…
Added 1 hour ago
CE
Manager, Technology Product Quality & Testing
Corus Entertainment
Toronto, ON
- Full-time
Reporting to the Director, Technology Product & Business Application Support, the Manager, Technology Product Quality & Testing, leads a team responsible for testing software and business…
Added 1 hour ago
SC
Site Security Lead (Former Police Experience Required)
Securitas Canada
Toronto, ON
- Full-time
Must have attended and completed Police College if you are a former or current officer · Candidates must have a minimum of 5 years' experience as a Municipal, Provincial or RCMP police officer
Added 1 hour ago
Senior Manager, The Scotiabank Women Initiative
Scotiabank
Toronto, ON
…(SWI) program by driving components of SWI’s national growth strategy within Business Banking and supporting the Director & Program Lead in the achievement of program-related objectives…

Scotiabank

Senior Manager, Marketing Analytics

Toronto, ON, M5C 2W1, Canada

Apply on jobs.scotiabank.com About employer

Applications open in a new tab.

Job details

Experience: 8+ years of progressive experience in marketing analytics, advanced analytics, data science, business insights, or a related quantitative field.
Posting language: English
Posted: Nov 10, 2026

Original job description

Requisition ID: 279063

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Senior Manager, Marketing Analytics provides leadership in the development, delivery, and continuous improvement of marketing analytics capabilities that support data-driven marketing decisions across global marketing functions. Reporting to the Director, Global Advanced Analytics & Insights in Marketing, this role leads a portfolio of analytics work spanning marketing measurement, campaign performance, audience strategy, personalization, forecasting, and business insights. The role sits at the intersection of marketing strategy, banking economics, data, and analytics, translating complex client, product, channel, and campaign data into clear recommendations that improve marketing effectiveness, customer value, and business outcomes.

Is this role right for you? In this role, you will be involved in:

Marketing Analytics Strategy & Delivery: Lead the planning and delivery of marketing analytics initiatives across campaigns, channels, products, and customer segments. Translate business priorities into analytical roadmaps, manage intake and prioritization, and ensure timely delivery of high-quality insights and recommendations.
Marketing Measurement & Advanced Analytics: Oversee measurement frameworks including Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), incrementality, experimentation, campaign effectiveness, and ROI analysis. Apply statistical and machine learning techniques where appropriate to improve measurement quality, scalability, and business relevance.
Marketing Optimization & Decision Science: Develop analytical frameworks and recommendations to improve allocation of marketing investment across channels and audiences. Leverage experimentation, uplift modelling, forecasting, and performance measurement to continuously improve campaign effectiveness and ROI.
Data Product & Reporting Enablement: Partner with data, technology, BI, and engineering teams to develop repeatable analytics products, dashboards, data assets, and standardized reporting frameworks. Drive reuse, documentation, automation, and governance of analytical approaches.
Client & Economic Insights: Champion a practical understanding of banking economics, customer value, profitability, and lifetime value. Convert client, portfolio, loyalty, and campaign data into actionable insights that inform marketing strategy and investment decisions.
Audience Strategy & Personalization: Lead audience analytics capabilities including segmentation, targeting, lookalike modelling, next-best-action support, and personalization insights for digital, paid media, and direct marketing activation.
Stakeholder Collaboration & Influence: Partner closely with Marketing, Product, Digital, Channel, Finance, and Analytics stakeholders to frame business questions, align on success measures, and communicate findings in a clear, executive-ready manner to senior leadership and non-technical audiences.
People Leadership, Innovation & Continuous Improvement: Lead, coach, and develop marketing analytics talent while identifying opportunities to improve analytics processes through automation, AI-enabled workflows, experimentation, and best-practice methods. Promote a culture of measurement, learning, and continuous improvement.

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:

Bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or Engineering.

8+ years of progressive experience in marketing analytics, advanced analytics, data science, business insights, or a related quantitative field.
Experience in financial services or banking preferred, with strong understanding of customer economics, product performance, and marketing effectiveness.
Proven track record leading marketing analytics initiatives such as MMM, MTA, incrementality testing, campaign measurement, segmentation, forecasting, personalization, or ROI analysis.
Experience leading teams, managing priorities, and delivering executive-ready recommendations to senior stakeholders in a complex business environment.
Experience partnering with cross-functional teams including Marketing, Product, Digital, Finance, Data Engineering, BI, Technology, and Data Science.

Technical & Analytical Skills:

Expert knowledge of experimentation and marketing measurement techniques.
Strong familiarity with BI and data visualization tools (e.g., Power BI preferred).
Experience working with large-scale data environments and cloud platforms (e.g., AWS, Azure, GCP).
Ability to translate complex analytical findings into clear, concise, and actionable business recommendations for both technical and non-technical audiences.

Leadership & Communication:

Exceptional leadership, team-building, and mentorship skills.
Excellent written and verbal communication skills, with a proven ability to influence and persuade at all levels of an organization.
Strong collaborative skills, with experience guiding technical roadmaps and partnering effectively with engineering and business teams.

Working Conditions

Work in a standard office-based environment; role based in Toronto office.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Apply on jobs.scotiabank.com About employer

More about this job

Responsibilities

The Senior Manager leads the development and delivery of marketing analytics initiatives to support data-driven decision-making across global functions. They oversee measurement frameworks, audience strategy, and the translation of complex data into actionable business recommendations.

Requirements

Candidates must have a bachelor's degree in a quantitative field and at least 8 years of progressive experience in marketing analytics or data science. Strong expertise in statistical measurement techniques, leadership, and cross-functional collaboration within a complex business environment is required.

Skills

Marketing Analytics
Data Science
Statistical Modeling
Machine Learning
Marketing Mix Modelling
Multi-Touch Attribution
Forecasting
Segmentation
Personalization
Power BI
Cloud Platforms
Banking Economics
Leadership
Strategic Planning
Stakeholder Management
Data Visualization

Visa sponsorship

Not detected in the job text

Keywords

Marketing Analytics
Advanced Analytics
Data Science
Business Insights
Marketing Mix Modelling
Multi-Touch Attribution
Incrementality
Experimentation
ROI Analysis
Machine Learning
Forecasting
Segmentation
Personalization
Power BI
AWS
Azure
GCP
Banking Economics
Customer Value
Financial Services
Data Engineering
Business Intelligence
Strategy
Leadership
Stakeholder Influence
Cloud Computing
Data Governance
Automation
AI-enabled Workflows
Performance Measurement

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Work requirements

Jobs in Canada