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Scotiabank

Senior Manager, Marketing Analytics

Toronto, ON, M5C 2W1, Canada

Apply on jobs.scotiabank.com About employer

Applications open in a new tab.

Job details

Experience: 8+ years of progressive experience in marketing analytics, advanced analytics, data science, business insights, or a related quantitative field.
Posting language: English
Posted: Nov 10, 2026

Original job description

Requisition ID: 279063

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Senior Manager, Marketing Analytics provides leadership in the development, delivery, and continuous improvement of marketing analytics capabilities that support data-driven marketing decisions across global marketing functions. Reporting to the Director, Global Advanced Analytics & Insights in Marketing, this role leads a portfolio of analytics work spanning marketing measurement, campaign performance, audience strategy, personalization, forecasting, and business insights. The role sits at the intersection of marketing strategy, banking economics, data, and analytics, translating complex client, product, channel, and campaign data into clear recommendations that improve marketing effectiveness, customer value, and business outcomes.

Is this role right for you? In this role, you will be involved in:

Marketing Analytics Strategy & Delivery: Lead the planning and delivery of marketing analytics initiatives across campaigns, channels, products, and customer segments. Translate business priorities into analytical roadmaps, manage intake and prioritization, and ensure timely delivery of high-quality insights and recommendations.
Marketing Measurement & Advanced Analytics: Oversee measurement frameworks including Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), incrementality, experimentation, campaign effectiveness, and ROI analysis. Apply statistical and machine learning techniques where appropriate to improve measurement quality, scalability, and business relevance.
Marketing Optimization & Decision Science: Develop analytical frameworks and recommendations to improve allocation of marketing investment across channels and audiences. Leverage experimentation, uplift modelling, forecasting, and performance measurement to continuously improve campaign effectiveness and ROI.
Data Product & Reporting Enablement: Partner with data, technology, BI, and engineering teams to develop repeatable analytics products, dashboards, data assets, and standardized reporting frameworks. Drive reuse, documentation, automation, and governance of analytical approaches.
Client & Economic Insights: Champion a practical understanding of banking economics, customer value, profitability, and lifetime value. Convert client, portfolio, loyalty, and campaign data into actionable insights that inform marketing strategy and investment decisions.
Audience Strategy & Personalization: Lead audience analytics capabilities including segmentation, targeting, lookalike modelling, next-best-action support, and personalization insights for digital, paid media, and direct marketing activation.
Stakeholder Collaboration & Influence: Partner closely with Marketing, Product, Digital, Channel, Finance, and Analytics stakeholders to frame business questions, align on success measures, and communicate findings in a clear, executive-ready manner to senior leadership and non-technical audiences.
People Leadership, Innovation & Continuous Improvement: Lead, coach, and develop marketing analytics talent while identifying opportunities to improve analytics processes through automation, AI-enabled workflows, experimentation, and best-practice methods. Promote a culture of measurement, learning, and continuous improvement.

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:

Bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or Engineering.

8+ years of progressive experience in marketing analytics, advanced analytics, data science, business insights, or a related quantitative field.
Experience in financial services or banking preferred, with strong understanding of customer economics, product performance, and marketing effectiveness.
Proven track record leading marketing analytics initiatives such as MMM, MTA, incrementality testing, campaign measurement, segmentation, forecasting, personalization, or ROI analysis.
Experience leading teams, managing priorities, and delivering executive-ready recommendations to senior stakeholders in a complex business environment.
Experience partnering with cross-functional teams including Marketing, Product, Digital, Finance, Data Engineering, BI, Technology, and Data Science.

Technical & Analytical Skills:

Expert knowledge of experimentation and marketing measurement techniques.
Strong familiarity with BI and data visualization tools (e.g., Power BI preferred).
Experience working with large-scale data environments and cloud platforms (e.g., AWS, Azure, GCP).
Ability to translate complex analytical findings into clear, concise, and actionable business recommendations for both technical and non-technical audiences.

Leadership & Communication:

Exceptional leadership, team-building, and mentorship skills.
Excellent written and verbal communication skills, with a proven ability to influence and persuade at all levels of an organization.
Strong collaborative skills, with experience guiding technical roadmaps and partnering effectively with engineering and business teams.

Working Conditions

Work in a standard office-based environment; role based in Toronto office.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Apply on jobs.scotiabank.com About employer

More about this job

Responsibilities

The Senior Manager leads the development and delivery of marketing analytics initiatives to support data-driven decision-making across global functions. They oversee measurement frameworks, audience strategy, and the translation of complex data into actionable business recommendations.

Requirements

Candidates must have a bachelor's degree in a quantitative field and at least 8 years of progressive experience in marketing analytics or data science. Strong expertise in statistical measurement techniques, leadership, and cross-functional collaboration within a complex business environment is required.

Skills

Marketing Analytics
Data Science
Statistical Modeling
Machine Learning
Marketing Mix Modelling
Multi-Touch Attribution
Forecasting
Segmentation
Personalization
Power BI
Cloud Platforms
Banking Economics
Leadership
Strategic Planning
Stakeholder Management
Data Visualization

Visa sponsorship

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Keywords

Marketing Analytics
Advanced Analytics
Data Science
Business Insights
Marketing Mix Modelling
Multi-Touch Attribution
Incrementality
Experimentation
ROI Analysis
Machine Learning
Forecasting
Segmentation
Personalization
Power BI
AWS
Azure
GCP
Banking Economics
Customer Value
Financial Services
Data Engineering
Business Intelligence
Strategy
Leadership
Stakeholder Influence
Cloud Computing
Data Governance
Automation
AI-enabled Workflows
Performance Measurement

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Jobs in Canada