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Added 13 mins ago
DG
Business Systems Analyst
DRA Global
Toronto, ON
- Full-time
Assist with the creation of functional specifications and test cases for the systems.
Added 13 mins ago
T
Principal Data Engineer
Tangerine
Toronto, ON
- Full-time
Advances our testing processes including unit, integration, functional, non-functional and security testing.
Added 13 mins ago
CT
Generative AI Engineer
Celebal Technologies
Canada
- Full-time
The candidate will work closely with senior engineers, data scientists, and cross-functional teams to design, develop, test, and deploy scalable GenAI solutions for real-world business…
Added 13 mins ago
UO
Digital Enablement Developer
University of Manitoba
Winnipeg, MB
- $60,205.6 to $86,850.4 CAD / year
- Full-time
Experience designing, executing, and documenting testing activities, including functional, integration, user acceptance, accessibility, deployment, and operational validation activities is…
Added 13 mins ago
CS
Business Data Analyst - Analyste de données d’affaires
Cynet Systems
Montreal, QC
- $43.42 to $48.42 CAD / hour
- Contract
4 6 years of professional experience in SQL development (writing queries, testing, and rule implementation).
Added 13 mins ago
C
Business Analyst – Payments Modernization
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Calgary, AB · Greater Calgary Metropolitan Area
- $60 to $75 CAD / hour
- Contract
Gather, analyze, and document business and functional requirements for payment-related initiatives.
Added 13 mins ago
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Security Projects and Operations Engineer (Toronto, ON – Hybrid)
LifeLabs
Toronto, ON
- $81,431 to $103,825 CAD / year
…professionals works together as one to provide high quality testing and results that Canadians can…
Added 13 mins ago
Senior Java Developer
Localcoin
Canada
Experience with functional testing, unit testing, code coverage and static code analysis tools such as Sonar.
Added 14 mins ago
C
Gestionnaire de projet SAP
CGI
Drummondville, QC
- Full-time
Coordinate functional leads, architecture, data, integrations, testing, change management and delivery partners
Added 14 mins ago
A
Senior System Analyst - Payments
Acumatica
Montreal, QC
- Full-time
Design new features and create functional specifications
Added 14 mins ago
A
Network Administrator
Akkodis
Toronto, ON · Greater Toronto Area, Canada
- $110,000 to $114,000 CAD / year
- Full-time
Participate in testing and validation of network changes.
Added 14 mins ago
UT
Software Developer 3- #26-27660
US Tech Solutions
Markham, ON
- $60 to $70 USD / hour
- Contract
Contribute to architecture, design reviews, code reviews, testing, and continuous improvement of engineering practices.
Added 14 mins ago
H
Bilingual IVR Automation Tester
HRConnects
Toronto, ON
- Full-time
We’re seeking a hands-on QA automation specialist with 4+ years of experience in IVR and contact centre testing. You’ll work with Cyara Velocity as the primary automation tool, supporting…
Added 14 mins ago
NV
QA Analyst (ID#5600)
New Value Solutions
Vancouver, BC · Greater Vancouver, BC
- Part-time
Perform functional, regression, and end-to-end testing across reports, dashboards, and data models.
Added 14 mins ago
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Sr. Business Systems Analyst (Wire Payments/Data Services)
CGI
Toronto, ON
- Full-time
Gather, analyze, and document business, functional, and system requirements, translating business needs into clear user stories, acceptance criteria, and functional specifications.
Added 14 mins ago
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Montreal, QC
- Full-time
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- Full-time
Updating, testing and launching Compliance Confirmation questionnaires in the Compliance Questionnaire System (CQS)
Added 29 mins ago
CO
Temporary Technical Lead (Housing Accelerator Fund) Up to 18 Months
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Added 43 mins ago
VF
Director, Communications
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- $130,500 CAD / year
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Added 43 mins ago
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of business and functional analysts, then coordinate business acceptance
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CNC Optical Technician (Weekend Shift)
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Analyze and interpret complex mechanical and optical schematics, ensuring precise execution of assembly, integration and testing procedures
Added 44 mins ago
NW
JDE Finance Business Analyst
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Develop and execute test plans, including functional, integration, and user acceptance testing (UAT).
Added 44 mins ago
JI
Security & Compliance Analyst | Analyste en sécurité et conformité
Jesta I.S.
Montreal, QC
- Full-time
…auditors and supports vulnerability management, penetration testing, ISO 27001:2022 alignment, and day-to-day security operations, using AI-assisted tools such as Microsoft Copilot and…

Scotiabank

Senior Manager, Marketing Channel Strategy & Operations

Toronto, ON, M5A 3X5, Canada

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Job details

Posting language: English
Posted: Nov 3, 2026

Original job description

Requisition ID: 268410

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Senior Manager, Marketing Channel Strategy & Operations is a strategic project management role to support the Growth Marketing Channel Centres of Excellence (CoE) by supporting campaign execution across marketing channels, leveraging new capabilities, functionalities, design, workflow processes, and A/B Multivariate testing of digital campaigns across all marketing channels (Commerce, Media Channels, Mobile App, Push/SMS Scotia Online, ABMs and new channels)

In this role, the Senior Manager possesses expert leadership and project management skills necessary to mobilize a cross-functional team. Working with a large network of business partners such as Engineering, Digital Product, Digital Design, QA, the core project teams, and scrum teams, this role is responsible for end to end process design, optimization and the overall production delivery of campaigns and maintaining channel strategy standards, best practices and risk controls mitigation.

Reporting Relationships
Reports to: Director, Marketing Channel Strategy & Operations
Supervises: 1 – 4 direct reports

Key Responsibilities:

Campaign & Process Design & Optimization - Responsible for the end to end campaign design and development processes with a focus on digital channel delivery. a. Support the campaign design and development of each creative element (fragment) the customer will see when prompted with the offer in channel. b. Design workback schedules for campaigns to track the average amount of time needed to deliver across all channels (at a fragment/overall level); Identify opportunities for optimization and improvement. c. Operationalizing feedback loop process in campaign cycle to support optimization d. Design and govern the Channel strategy best practices (ie. style guides, container/fragment requirements etc.) used across Digital Marketing Channels
Issues and Incident Management – Support the management of the campaign issues escalation process and remediation, including: a. Investigation of root cause campaign issues/defects and resolution in partnership with risk and relevant parties b. Provide expert recommendations to resolve and remediate c. Advise on and implement controls across the end to end process campaign workflow d. Own governance frameworks and risk management routines e. Track and measure incidents, issues and delays f. Advise on stability of the process infrastructure, framework, and applications.
Channel Best Practices & Enhancements – Identifying opportunities to improve the efficiency of the channel systems to drive stronger channel and campaign performance a. Identify opportunities to drive alignment to operational and performance KPIs b. Partner across the organization to prioritize and execute on marketing channel optimization programs and fixes c. Translate marketing needs into technical requirements to support strategic investment d. Provide strategic technical leadership to the core project team and scrum teams to support streamlined delivery excellence
Campaign Delivery & Experimentation a. Support campaign delivery squads through project management & execution support b. Lead digital channel delivery workflow through proactive workbacks and digital journey planning in partnership with COEs, marketing planning, digital, analytics and eng teams as required. c. Effective controls management to ensure campaigns and projects are delivered flawlessly, on time and within budget d. Influence experimentation learning agendas and support execution of various test & learns
Technical Expertise – provide expert technical support to teams by translating business requirements to support technical delivery (agile squads, core project team, workflow, designers) as it relates to the CMS, and campaign delivery.
Project Management – lead the team’s Managers in all CMS related enhancements and projects that have been requested from the Content & Design team, the Core projects team, business, or any of the Scrum teams. a. Ensure that all aspects of the projects related to the CMS or content delivery are executed flawlessly and on-schedule. b. Lead the investigation and resolution of related defects.
Cross-functional Leadership – Provide expert leadership and coaching to a highly diverse team, ranging from experts in both the technical and creative fields (workflow management, design, project managers, and programmers).

Key Contacts

There is a significant degree of interaction with the directors leading the Digital Marketing Centres of Excellence, Agile Marketing, Engineering, Digital Product, Digital Design, as well as QAT. There’s a moderate amount of interaction with representatives from the product teams (Retail Deposits, Retail Lending, Insurance, Wealth, Small Business, D2D, Credit Cards, Multicultural Banking, etc.), as well as Banking Operations.

Working Conditions

Standard office environment. Moderate to high pressure due to complexity of tasks, need to manage potential conflicting priorities constructively, management/coordination of multiple initiatives with deadlines and resource constraints. Frequent need to give close attention to concentrated reading, may require long hours at a personal computer in preparation of documents and presentations. Standard working hours with some non-standard as needed to meet critical deadlines.

Education/Work Experience/Designations

University degree in Business Administration, Marketing or similar.
In-depth training/certification in Project Management.
Risk management & crisis management experience
Experience managing technical delivery projects
Budget management
Training in Agile methodology, and design principles an asset
Strong analytical skills and attention to detail.
Excellent writing and interpersonal skills.
Experience in marketing, advertising and customer communications an asset.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

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More about this job

Responsibilities

The Senior Manager is responsible for end-to-end campaign design, process optimization, and the strategic delivery of marketing initiatives across various digital channels. They lead cross-functional teams to ensure campaign execution aligns with business goals, risk controls, and performance standards.

Requirements

Candidates must possess a university degree in Business or Marketing and have in-depth training or certification in project management. Strong experience in technical delivery, risk management, and leading diverse teams in an agile environment is required.

Skills

Project management
Marketing strategy
Digital marketing
Campaign execution
Process design
Risk management
Agile methodology
Stakeholder management
Technical leadership
Data analysis
Workflow optimization
CMS management
Performance KPIs
Cross-functional leadership
Crisis management
Strategic planning

Visa sponsorship

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Keywords

Marketing Channel Strategy
Project Management
Digital Campaigns
Growth Marketing
Agile
Scrum
CMS
Risk Management
Process Optimization
KPIs
Campaign Delivery
Multivariate Testing
Digital Product
Engineering
Workflow Management
Strategic Leadership
Financial Services
Banking
Customer Communications
Technical Requirements
Governance
Incident Management
Business Administration
Creative Design
Data Analytics
Resource Management
Budget Management
Cross-functional Collaboration
Digital Journey Planning
Operational Excellence

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