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Added 20 mins ago
Marketing Coordinator – Marketing & Brand
Alberta Blue Cross
AB · Hybrid
Full-time
…healthy work-life balance and provide opportunities for career…
Added 1 hour ago
Senior Marketing Manager - Go to Market
Vortex Aquatic Structures International Inc.
Pointe-Claire, QC
Vortex is looking for a Senior Marketing Manager – Go to Market to turn market opportunities, customer insights and business priorities into focused strategies that drive growth.
Added 2 hours ago
Head of Organic Growth & Content
TRADOGRAM
Canada
Full-time
We're entering an exciting new stage of growth with a major investment in our brand, website, and AI initiatives. We're looking for someone to take ownership of our entire organic marketing…
Added 2 hours ago
Customer Marketing Manager
FacilityOS
Remote, Canada
$85,000 to $110,000 CAD / year
Full-time · Remote
If you’re looking to do your best work alongside a great team in a high-growth environment, FacilityOS is the place to build your career.
Added 3 hours ago
Senior Lifecycle Marketing Manager
Docker
Remote, Canada
Full-time · Remote
Docker's Product-Led Growth (PLG) team owns turning product usage into revenue across the full Platform: the Container business (Docker Desktop, Docker Hub, Docker Build Cloud, Docker…
Added 3 hours ago
Senior Marketing Manager – Go to Market | Chef principal du Marketing – Mise en marché
Vortex Aquatic Structures International
Pointe-Claire, QC
Full-time
Vortex is looking for a Senior Marketing Manager – Go to Market to turn market opportunities, customer insights and business priorities into focused strategies that drive growth.
Added 5 hours ago
Assistant Manager, Innovation
Bimbo Canada
Toronto, ON · Etobicoke, ON
Full-time
…is an opportunity for a curious, energetic product or brand marketer to combine data-driven creative thinking, analytical discipline and strong collaboration to build brands and unlock…
Added 6 hours ago
Founding Marketer
Calico AI
Toronto, ON
Full-time
…view we put into the world. This industry can smell a software marketer who just found a vertical, so sound like someone who gets…
Added 6 hours ago
Founding Marketer
Calico AI
Toronto, ON
Full-time
…view we put into the world. This industry can smell a software marketer who just found a vertical, so sound like someone who gets…
Added 8 hours ago
Forklift Operator
The Scotts Miracle-Gro Company
Saint Margarets, NB · St Margarets, NB
Full-time
…day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be…
Added 9 hours ago
Joint Venture & Operations Accountant
Wolf Lake Exploration Ltd.
Calgary, AB
Full-time
…Canadian exploration and production company focused on disciplined growth and long-term value creation. The organization identifies, acquires, and develops oil and gas assets across core…
Added 12 hours ago
Senior Direct Response Marketer
MM Coaching Limited
Remote, Canada
Contract · Remote
We are hiring a Senior Direct Response Marketer to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.
Added 18 hours ago
Senior Manager, Organic Growth
Mistplay
Toronto, ON
$120,000 to $165,000 CAD / year
Full-time
This is a highly cross-functional builder role for someone who thinks like a growth marketer, operates with the rigor of a performance marketer, and is energized by cracking growth problems…
Added 1 day ago
Content Marketing Specialist
Levitate
Toronto, ON
Levitate’s Content Marketing department is seeking a dedicated content marketer to support the continued growth of our customized content offerings. Our unique approach centers around…
Added 1 day ago
Email Marketing Specialist
ZenaTech Inc.
Toronto, ON
$55,000 to $65,000 CAD / year
Full-time
Build and maintain HubSpot dashboards and custom reports to monitor overall email program health, including list growth/decay, engagement trends, spam complaint rates, and unsubscribe…
Added 1 day ago
Growth & Product Marketing Manager
SkyWatch
Remote, Canada
Full-time · Remote
You are the first growth marketer in a GTM function rebuilt around targets and instrumentation. There is no marketing department to inherit and no brand campaign to run. There is a product…
Added 1 day ago
Digital Media Coordinator
Foreground
Toronto, ON
Full-time
Ultimately, we want you to help us make better social work while becoming a stronger social marketer along the way.
Added 1 day ago
Director of Marketing
Action Furnace
Calgary, AB
Full-time
…already serve. This is a Leadership Team role for an experienced marketer who pairs strong brand and creative judgment with a modern, data-driven approach to…
Added 1 day ago
Senior Product Marketing Manager (QuickBooks Migration)
Jobgether
Canada
Full-time
This is a high-impact opportunity for a strategic, creative marketer who can turn complex technology into clear business value.
Added 1 day ago
Lead Product Manager, Acquisition (scribd.com)
Scribd, Inc.
Toronto, ON · Ottawa, ON · Vancouver, BC
Full-time
A hybrid background: a product manager with deep growth marketing experience, or a growth marketer with equally strong product management experience.
Added 1 day ago
Growth Marketing & Automation Specialist
AppHelp by AppDirect
Toronto, ON
Full-time
You are a hands-on, curious growth marketer who combines strong campaign instincts with the operational discipline to build and optimize automated outbound workflows. You are comfortable…
Added 1 day ago
Lead, Account-Based Marketing Strategy (ABX)
Sage
Toronto, ON
Full-time
Sage is scaling a more coordinated account-based growth motion across our mid-market products including Sage Intacct, Sage X3, and Sage CRE. In this role you'll help define how we…
Added 1 day ago
Marketing Manager
FAB Restaurant Concepts
Toronto, ON
Full-time
We're looking for a marketer who creates content people share, save and show up for, and who can connect every viral moment to a full room
Added 1 day ago
Growth Marketing & Automation Specialist
AppDirect
Toronto, ON
You are a hands-on, curious growth marketer who combines strong campaign instincts with the operational discipline to build and optimize automated outbound workflows. You are comfortable…
Added 1 day ago
Senior Marketing Manager, Home Equity Finance
Royal Bank of Canada
Toronto, ON
Full-time
…Senior Marketing Manager to be part of the next chapter of growth for this exciting…

Scribd, Inc.

Lead Product Manager, Acquisition (scribd.com)

Toronto, ON, Canada
Ottawa, ON, Canada
Vancouver, BC, Canada

Job type: Full-time
Experience: Minimum of 7 years of experience in product management or growth, with at least 2 years focused on user acquisition, preferably in a consumer subscription business.
Posting language: English
Posted: Sep 13, 2026

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Original job description

Scribd, Inc. is on a mission to advance human understanding. Our four products - Scribd®, Slideshare®, Everand™, and Fable - help billions of people across the globe move beyond access and into insight, application, and expertise.

Culture at Scribd, Inc.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

We believe the best work happens when individual flexibility is balanced with meaningful community connection. Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location.

So what are we looking for in new team members? At Scribd, Inc., we hire for “GRIT.” Traditionally defined as the intersection of passion and perseverance toward long-term goals, GRIT reflects the mindset we expect from every employee. For us, it also serves as a practical framework for how we work: setting and achieving Goals, delivering Results within your role, contributing Innovative ideas and solutions, and strengthening the broader Team through collaboration and attitude.

This posting reflects an approved, open position within the organization.

We are seeking a Lead Product Manager to own how we acquire new users. While Performance Marketing, SEO, Partnerships, and Brand run our acquisition channels day to day, this role is their product counterpart: you will define which audiences we go after, how we broaden the channel mix over time, and what we need to build to get there, owning the roadmap and engineering investment behind that plan.

The successful candidate combines genuine acquisition expertise with strong product management, and leads through influence helping teams define where acquisition should head next. Your work will directly shape who discovers our products and how durable our growth is.

You will:

Own the acquisition roadmap and decide where its engineering investment goes, adapting as the market shifts.
Develop and maintain a cross-channel view of where acquisition investment pays off, and bring a clear, evidence-backed recommendation to channel owners and leadership.
Build acquisition into the product itself, through referrals, sharing, and other experiences that help existing users bring in new ones.
Build and maintain the product capabilities that make each channel more effective, including discoverability, search and AI-answer-engine readiness, channel integrations, and acquisition tracking, working hand in hand with the teams who run those channels.
Identify and test new ways to reach users and scale the ones that prove durable.
Work closely with Performance Marketing, SEO, Partnerships, and Brand so that product investment and channel investment reinforce one another, with each team continuing to own strategy and execution within its own channel.
Set the measurement bar for acquisition, connecting investment to the long-term value of the subscribers it produces rather than traffic or signup volume alone.
Collaborate cross-functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand.

You have:

Minimum of 7 years of experience in product management or growth, with at least 2 years focused on user acquisition, preferably in a consumer subscription business.
A hybrid background: a product manager with deep growth marketing experience, or a growth marketer with equally strong product management experience.
Working fluency across acquisition channels, including paid search and social, SEO and organic discovery, partnerships, and acquisition driven by the product itself, with a clear point of view on the strengths and tradeoffs of each.
The credibility to be a genuine peer to channel experts. You can go deep enough with a paid marketer or an SEO specialist to earn their trust, without needing to run their channel yourself.
A track record of building acquisition mechanics into a product, such as growth loops, not only optimizing paid channels.
Strong proficiency in data analytics, experimentation, attribution, and funnel optimization, with the ability to tie acquisition decisions to long-term subscriber value rather than cost per acquisition or volume alone.
A proven ability to influence without direct authority and build alignment across marketing and product organizations.
Comfort with ambiguity and a bias toward defining a new charter rather than inheriting an established roadmap.
Nice to have: experience optimizing for AI search and answer engines, SEO at significant scale, B2C/B2B2C distribution models.

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At Scribd, Inc., your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States.

In the state of California, the reasonably expected salary range is between $171,000 [minimum salary in our lowest geographic market within California] to $256,500 [maximum salary in our highest geographic market within California].

In the United States, outside of California, the reasonably expected salary range is between $141,000 [minimum salary in our lowest US geographic market outside of California] to $244,000 [maximum salary in our highest US geographic market outside of California].

In Canada, the reasonably expected salary range is between $179,000 CAD[minimum salary in our lowest geographic market] to $228,000 CAD[maximum salary in our highest geographic market].

We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.

Working at Scribd, Inc.

Are you currently based in a location where Scribd, Inc. can employ you?
Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States:

Canada:

Ottawa | Toronto | Vancouver

Mexico:

Mexico City

Benefits at Scribd, Inc.

Scribd Flex (flexible work model)
Comprehensive health, dental, and vision coverage
Mental health support and disability coverage
Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
Paid parental leave and family support benefits
Retirement matching and employee equity
Learning and development programs and professional growth opportunities
Wellness and home office stipends
Complimentary access to the Scribd, Inc. suite of products
Enterprise access to leading AI tools

Get to Know Scribd, Inc.
About Scribd, Inc.
Life at Scribd, Inc.

We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process.

If you apply for a job with Scribd, Inc. or otherwise engage with us in connection with employment (including as an employee, contractor, or other personnel), the personal information we process in that context is subject to our Employee and Applicant Privacy Policy, which is available here.

Scribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

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More about this job

Responsibilities

The Lead Product Manager will own the acquisition roadmap, defining audience strategy and engineering investments to drive user growth. They will collaborate cross-functionally to build acquisition mechanics directly into the product while maintaining a cross-channel view of investment performance.

Requirements

Candidates must have at least 7 years of experience in product management or growth, with a minimum of 2 years specifically in user acquisition for consumer subscription businesses. A hybrid background combining product management and growth marketing expertise is essential.

Skills

Product management
User acquisition
Growth marketing
SEO
Performance marketing
Data analytics
Funnel optimization
Attribution
Experimentation
Cross-functional leadership
Strategic planning
Roadmap development
Growth loops
Subscription business models
Stakeholder influence

Benefits

Health insurance
Dental coverage
Vision coverage
Mental health support
Disability coverage
Paid time off
Paid parental leave
Retirement matching
Employee equity
Learning and development programs
Wellness stipend
Home office stipend
Complimentary access to Scribd products

Visa sponsorship

Not detected in the job text

Keywords

Product Management
User Acquisition
Growth Marketing
SEO
Performance Marketing
Partnerships
Data Analytics
Funnel Optimization
Attribution
Experimentation
Growth Loops
Subscription Business
AI Search
Roadmap
Engineering Investment
Cross-functional Collaboration
B2C
B2B2C
Product Strategy
User Discovery
Retention
Market Analysis
Stakeholder Management
Growth Strategy
Product Capabilities

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