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Added 18 hours ago
Growth & Product Marketing Manager
SkyWatch
Remote, Canada
Full-time · Remote
…business seeking to store and share geospatial data, a GIS specialist in need of imagery for maps or workflows, a developer looking to build innovative solutions with our API, or a data…
Added 1 day ago
Lead Product Manager, Acquisition (scribd.com)
Scribd, Inc.
Toronto, ON · Ottawa, ON · Vancouver, BC
Full-time
Build and maintain the product capabilities that make each channel more effective, including discoverability, search and AI-answer-engine readiness, channel integrations, and acquisition…
Added 1 day ago
SEARCH ENGINE OPTIMIZATION SPECIALIST
Search Engine Operator, Inc - SEO.cc
Open Hall, NL
Full-time
Position: Search Engine Optimization Specialist
Added 1 day ago
Content Marketing Specialist
UNB Geodesy & Geomatics Engineering
Fredericton, NB
Full-time
Reporting to Assistant Director, Strategic Marketing, Sales & Communication, the Content Marketing Specialist is responsible for planning, creating, and managing high-quality content across…
Added 1 day ago
Digital Marketing Specialist
Array
Nanaimo, BC
Full-time
Strong hands-on experience managing Google Ads, including Search and Display campaigns, campaign optimization, keyword strategy, budgets and performance analysis.
Added 1 day ago
Content Marketing Specialist
University of New Brunswick
Fredericton, NB
Full-time
Reporting to Assistant Director, Strategic Marketing, Sales & Communication, the Content Marketing Specialist is responsible for planning, creating, and managing high-quality content across…
Added 2 days ago
Digital Experience Specialist
Brandt Group of Companies
Regina, SK
Full-time
Knowledge of Search Engine Optimization (SEO) best practices, strategy, and tracking.
Added 2 days ago
Spécialiste/Stratège SEO Sénior | Senior SEO Specialist/Strategist
Bloom | Digital Marketing Agency
Montreal, QC
Full-time
Vous combinerez une expertise technique pointue, une compréhension des nouvelles réalités du GEO (Generative Engine Optimization) et de l'IA, ainsi qu'une capacité à concevoir des workflows…
Added 2 days ago
Spécialiste/Stratège SEO Sénior | Senior SEO Specialist/Strategist
Bloom
Montreal, QC
Full-time
Vous combinerez une expertise technique pointue, une compréhension des nouvelles réalités du GEO (Generative Engine Optimization) et de l'IA, ainsi qu'une capacité à concevoir des workflows…
Added 3 days ago
Lead Product Manager, Acquisition (scribd.com)
Scribd, Inc.
Vancouver, BC
Full-time
Build and maintain the product capabilities that make each channel more effective, including discoverability, search and AI-answer-engine readiness, channel integrations, and acquisition…
Added 3 days ago
Lead Product Manager, Acquisition (scribd.com)
Scribd, Inc.
Ottawa, ON
Full-time
Build and maintain the product capabilities that make each channel more effective, including discoverability, search and AI-answer-engine readiness, channel integrations, and acquisition…
Added 3 days ago
Senior Search Specialist
Publicis Media
Toronto, ON
Full-time
Perform optimizations based on insights from Search data
Added 3 days ago
Lead Product Manager, Acquisition (scribd.com)
Scribd, Inc.
Toronto, ON
Full-time
Build and maintain the product capabilities that make each channel more effective, including discoverability, search and AI-answer-engine readiness, channel integrations, and acquisition…
Added 3 days ago
SEO Specialist
Michael Page
Toronto, ON · Greater Toronto Area, Canada
$65,000 to $75,000 CAD / year
Full-time
As an SEO Specialist in the technology department, you will play a key role in improving the online visibility of the company's digital platforms. You will focus on optimizing website…
Added 5 days ago
Communications Officer - Social Media (26:151) INTERNAL POSTING
Northern Lights College
Fort St. John, BC
Full-time
…experience in social media marketing, or as a digital media specialist, or the equivalent combination of education and experience. Those candidates who have an in-depth knowledge of social…
Added 7 days ago
Client Optimization Specialist - Bilingual (French/English)
Indeed
Toronto, ON
Other
Experience in online advertising, search engine marketing (SEM), pay-per-click (PPC), recruitment advertising, or staffing agencies preferred.
Added 7 days ago
Digital Communications Specialist
RESORT MUNICIPALITY OF WHISTLER
Whistler, BC
Up to $45.78 CAD / hour
…proficient in Google Analytics, Microsoft 365, basic code, and search engine optimization, with the ability to learn new and changing technologies. The successful candidate demonstrates…
Added 11 days ago
Marketing Specialist - 16 month term
Provincial Credit Union
Charlottetown, PE
Full-time
Proficient in search engine optimization (SEO) and answer engine optimization (AEO).
Added 7 days ago
Writer-Editor, Web and Exhibitions - Rédacteur-réviseur ou Rédactrice-réviseuse du Web et des expositions
Canadian Museum of Nature - Musée canadien de la nature
Ottawa, ON
Full-time
8. Recent experience applying search engine optimization (SEO) principles to web content.
Added 8 days ago
Senior Specialist, Search
Publicis Groupe Holdings B.V
Toronto, ON
Full-time
Perform optimizations based on insights from Search data
Added 8 days ago
Digital Marketing Specialist
Rapid Novor Inc
Kitchener, ON
$70,000 to $85,000 CAD / year
Full-time
We are seeking a data-driven and analytical Digital Marketing Specialist to take ownership of our digital execution, campaign optimization, and website management. In this role, you will be…
Added 9 days ago
Spécialiste SEO (Référencement Naturel)
Webtmize
Montreal, QC
Full-time
Imagine working as an SEO Specialist from our super-cool office near Little Italy, alongside a young, diverse team of creative professionals skilled in paid media, SEO, and social media. We…
Added 11 days ago
Internal Marketing Specialist
Konstruct Digital
Calgary, AB
Full-time
We're hiring a Marketing Specialist to join our team and help build Konstruct’s own marketing engine.
Added 15 days ago
Ecommerce Specialist
Pehr
Toronto, ON
Full-time
Pehr is seeking a detail-oriented and proactive Specialist, eCommerce to play a central role in bringing our seasonal baby apparel and nursery collections to market. You will own the…
Added 20 days ago
Sr. Manager, Digital Growth Marketing
Fairstone Bank
Toronto, ON
Full-time
Search Mastery (SEM/SEO): Formulate and lead integrated Search Engine Marketing (SEM/Google Ads) and Search Engine Optimization (SEO) initiatives to maximize digital visibility and capture…

Scribd, Inc.

Lead Product Manager, Acquisition (scribd.com)

Ottawa, ON, Canada

Job type: Full-time
Apply by: Nov 3, 2026
Experience: Minimum of 7 years of experience in product management or growth, with at least 2 years focused on user acquisition, preferably in a consumer subscription business.
Posting language: English
Posted: Sep 18, 2026

Apply About employer

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Original job description

Scribd, Inc. is on a mission to advance human understanding. Our four products - Scribd®, Slideshare®, Everand™, and Fable - help billions of people across the globe move beyond access and into insight, application, and expertise.

Culture at Scribd, Inc.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

We believe the best work happens when individual flexibility is balanced with meaningful community connection. Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location.

So what are we looking for in new team members? At Scribd, Inc., we hire for “GRIT.” Traditionally defined as the intersection of passion and perseverance toward long-term goals, GRIT reflects the mindset we expect from every employee. For us, it also serves as a practical framework for how we work: setting and achieving Goals, delivering Results within your role, contributing Innovative ideas and solutions, and strengthening the broader Team through collaboration and attitude.

This posting reflects an approved, open position within the organization.

We are seeking a Lead Product Manager to own how we acquire new users. While Performance Marketing, SEO, Partnerships, and Brand run our acquisition channels day to day, this role is their product counterpart: you will define which audiences we go after, how we broaden the channel mix over time, and what we need to build to get there, owning the roadmap and engineering investment behind that plan.

The successful candidate combines genuine acquisition expertise with strong product management, and leads through influence helping teams define where acquisition should head next. Your work will directly shape who discovers our products and how durable our growth is.

You Will

Own the acquisition roadmap and decide where its engineering investment goes, adapting as the market shifts.
Develop and maintain a cross-channel view of where acquisition investment pays off, and bring a clear, evidence-backed recommendation to channel owners and leadership.
Build acquisition into the product itself, through referrals, sharing, and other experiences that help existing users bring in new ones.
Build and maintain the product capabilities that make each channel more effective, including discoverability, search and AI-answer-engine readiness, channel integrations, and acquisition tracking, working hand in hand with the teams who run those channels.
Identify and test new ways to reach users and scale the ones that prove durable.
Work closely with Performance Marketing, SEO, Partnerships, and Brand so that product investment and channel investment reinforce one another, with each team continuing to own strategy and execution within its own channel.
Set the measurement bar for acquisition, connecting investment to the long-term value of the subscribers it produces rather than traffic or signup volume alone.
Collaborate cross-functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand.

You Have

Minimum of 7 years of experience in product management or growth, with at least 2 years focused on user acquisition, preferably in a consumer subscription business.
A hybrid background: a product manager with deep growth marketing experience, or a growth marketer with equally strong product management experience.
Working fluency across acquisition channels, including paid search and social, SEO and organic discovery, partnerships, and acquisition driven by the product itself, with a clear point of view on the strengths and tradeoffs of each.
The credibility to be a genuine peer to channel experts. You can go deep enough with a paid marketer or an SEO specialist to earn their trust, without needing to run their channel yourself.
A track record of building acquisition mechanics into a product, such as growth loops, not only optimizing paid channels.
Strong proficiency in data analytics, experimentation, attribution, and funnel optimization, with the ability to tie acquisition decisions to long-term subscriber value rather than cost per acquisition or volume alone.
A proven ability to influence without direct authority and build alignment across marketing and product organizations.
Comfort with ambiguity and a bias toward defining a new charter rather than inheriting an established roadmap.
Nice to have: experience optimizing for AI search and answer engines, SEO at significant scale, B2C/B2B2C distribution models.

At Scribd, Inc., your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States.

In the state of California, the reasonably expected salary range is between $171,000 [minimum salary in our lowest geographic market within California] to $256,500 [maximum salary in our highest geographic market within California].

In the United States, outside of California, the reasonably expected salary range is between $141,000 [minimum salary in our lowest US geographic market outside of California] to $244,000 [maximum salary in our highest US geographic market outside of California].

In Canada, the reasonably expected salary range is between $179,000 CAD[minimum salary in our lowest geographic market] to $228,000 CAD[maximum salary in our highest geographic market].

We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.

Working at Scribd, Inc.

Are you currently based in a location where Scribd, Inc. can employ you?

Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States

Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C.

Canada

Ottawa | Toronto | Vancouver

Mexico

Mexico City

Benefits At Scribd, Inc.

Scribd Flex (flexible work model)
Comprehensive health, dental, and vision coverage
Mental health support and disability coverage
Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
Paid parental leave and family support benefits
Retirement matching and employee equity
Learning and development programs and professional growth opportunities
Wellness and home office stipends
Complimentary access to the Scribd, Inc. suite of products
Enterprise access to leading AI tools

Get to Know Scribd, Inc.

About Scribd, Inc.

Life at Scribd, Inc.

We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process.

If you apply for a job with Scribd, Inc. or otherwise engage with us in connection with employment (including as an employee, contractor, or other personnel), the personal information we process in that context is subject to our Employee and Applicant Privacy Policy, which is available here.

Scribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

Apply About employer

More about this job

Responsibilities

Own the user acquisition roadmap and engineering investment to drive durable growth across various channels. Collaborate with marketing teams to build product-led acquisition mechanics like referrals and optimize for AI-answer engines.

Requirements

Requires at least 7 years of product management or growth experience, with 2+ years specifically in user acquisition for consumer subscriptions. Must possess a hybrid background in product and growth marketing with strong data analytics proficiency.

Skills

Product Management
User Acquisition
Growth Marketing
Data Analytics
Experimentation
Attribution
Funnel Optimization
SEO
Paid Search
Paid Social
Growth Loops
Cross-functional Collaboration
Roadmap Ownership
Stakeholder Management
B2C Distribution
AI Search Optimization

Benefits

Flexible work model
Health insurance
Dental insurance
Vision insurance
Mental health support
Disability coverage
Paid time off
Vacation
Sick time
Holidays
Winter break
Volunteer time
Sabbaticals
Paid parental leave
Family support benefits
Retirement matching
Employee equity
Learning and development programs
Wellness stipend
Home office stipend
Complimentary access to Scribd products
Enterprise access to AI tools

Visa sponsorship

Not detected in the job text

Keywords

User Acquisition
Growth Loops
SEO
Paid Search
Paid Social
AI-Answer Engine
Funnel Optimization
LTV
CPA
Consumer Subscription
B2C
B2B2C
Product-Led Growth
Data Science
Attribution
Experimentation
Roadmapping
Scribd
Everand
Slideshare
Fable

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