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Scribd, Inc.

Senior Paid Social Manager

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Feb 23, 2027
Experience: 6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products
Posting language: English
Posted: Nov 9, 2026

Original job description

Scribd, Inc. is on a mission to advance human understanding. Our four products - Scribd®, Slideshare®, Everand™, and Fable - help billions of people across the globe move beyond access and into insight, application, and expertise.

Culture at Scribd, Inc.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

We believe the best work happens when individual flexibility is balanced with meaningful community connection. Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location.

So what are we looking for in new team members? At Scribd, Inc., we hire for “GRIT.” Traditionally defined as the intersection of passion and perseverance toward long-term goals, GRIT reflects the mindset we expect from every employee. For us, it also serves as a practical framework for how we work: setting and achieving Goals, delivering Results within your role, contributing Innovative ideas and solutions, and strengthening the broader Team through collaboration and attitude.

This posting reflects an approved, open position within the organization.

About The Role

We're seeking an experienced Senior Paid Social Manager to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Reddit, and exploring other emerging social platforms. This role will be instrumental in driving user acquisition for our Everand and Fable products through social advertising strategies.

What You’ll Do

Own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms for web and mobile app campaigns
Develop and execute paid social strategies aligned with our growth objectives and brand guidelines
Build and maintain sophisticated audience targeting frameworks, sustaining results through platform shifts and creative fatigue
Design and execute structured testing plans across bidding models, creative formats, and audience strategies; produce durable test plans and playbooks the team can reuse
Collaborate with Creative to develop high-performing ad content, influencing briefs with performance data
Leverage AI tools to accelerate experimentation and creative iteration. Ex: concept generation, dynamic creative optimization (DCO), and performance prediction to expand test velocity
Lead learning reviews and document test results so insights are actionable and built into future planning cycles
Partner with Product and Engineering to identify landing page friction points, propose A/B test hypotheses, and own a CRO testing roadmap across landing pages
Analyze funnel performance from ad click through to subscription activation, connecting paid media inputs to downstream conversion outcomes
Partner with data science to develop attribution models, incrementality tests, and LTV signaling pipelines
Own regular analytics and reporting; effectively communicate performance, wins, and challenges to stakeholders

Who You Are

6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products
Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audience
Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
Experience with attribution models and incrementality testing; able to pressure-test data and validate what actually drove performance before scaling
In-depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goals
Comfortable using AI tools in your day-to-day workflow (Ex: for creative concepting, performance analysis, or experimentation) and genuinely curious about how emerging tools change what's possible
Excellent analytical skills with proficiency in data visualization tools
Track record of cross-functional collaboration and stakeholder management

Preferred Qualifications

Experience marketing subscription products or digital content services
Google Tag Manager experience
Familiarity with mobile app marketing and app store optimization
Familiarity and eagerness to work with AI tools

At Scribd, Inc., your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States.

In the state of California, the reasonably expected salary range is between $107,500 [minimum salary in our lowest geographic market within California] to $165,000 [maximum salary in our highest geographic market within California].

In the United States, outside of California, the reasonably expected salary range is between $89,000 [minimum salary in our lowest US geographic market outside of California] to $156,000 [maximum salary in our highest US geographic market outside of California].

In Canada, the reasonably expected salary range is between $113,000 CAD[minimum salary in our lowest geographic market] to $144,000 CAD[maximum salary in our highest geographic market].

We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.

Working at Scribd, Inc.

Are you currently based in a location where Scribd, Inc. can employ you?

Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States

Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C.

Canada

Ottawa | Toronto | Vancouver

Mexico

Mexico City

Benefits At Scribd, Inc.

Scribd Flex (flexible work model)
Comprehensive health, dental, and vision coverage
Mental health support and disability coverage
Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
Paid parental leave and family support benefits
Retirement matching and employee equity
Learning and development programs and professional growth opportunities
Wellness and home office stipends
Complimentary access to the Scribd, Inc. suite of products
Enterprise access to leading AI tools

Get to Know Scribd, Inc.

About Scribd, Inc.

Life at Scribd, Inc.

We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process.

If you apply for a job with Scribd, Inc. or otherwise engage with us in connection with employment (including as an employee, contractor, or other personnel), the personal information we process in that context is subject to our Employee and Applicant Privacy Policy, which is available here.

Scribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

Apply About employer

More about this job

Responsibilities

Manage and optimize paid social campaigns and budgets across Meta, TikTok, Reddit, and emerging platforms to grow Everand and Fable subscriptions. Lead testing and creative collaboration, improve landing-page conversion, analyze the full acquisition funnel, and partner with data science and other teams on attribution, incrementality, and performance reporting.

Requirements

Requires at least six years managing paid social campaigns, including three years focused on subscription or direct-to-consumer products, with a record of scaling spend efficiently against LTV:CAC goals. Candidates should have deep expertise in Meta, TikTok, and Reddit advertising, strong testing and analytics capabilities, experience with attribution and incrementality, and effective cross-functional communication skills.

Skills

Paid Social Advertising
Meta Ads Manager
TikTok Ads
Reddit Ads
User Acquisition
Audience Targeting
Creative Testing
A/B Testing
Conversion Rate Optimization
Attribution Modeling
Incrementality Testing
Performance Analytics
Automated Bidding
AI Tools
Stakeholder Management
Cross-Functional Collaboration

Benefits

Flexible Work Model
Health Insurance
Dental Insurance
Vision Coverage
Mental Health Support
Disability Coverage
Paid Time Off
Paid Parental Leave
Family Support Benefits
Retirement Matching
Employee Equity
Learning And Development Programs
Wellness Stipend
Home Office Stipend
Complimentary Product Access
Enterprise Access To AI Tools

Visa sponsorship

Not detected in the job text

Keywords

Paid Social
Meta Ads Manager
TikTok Ads
Reddit Ads
User Acquisition
Subscription Products
Direct-To-Consumer
LTV:CAC
CPA
ROAS
Audience Targeting
Creative Fatigue
Structured Testing
Dynamic Creative Optimization
AI Tools
Conversion Rate Optimization
Landing Pages
A/B Testing
Funnel Analysis
Attribution Models
Incrementality Testing
Data Science
Google Tag Manager
Mobile App Marketing
App Store Optimization
Performance Reporting
Data Visualization
Creative Briefs
Automated Bid Strategies
Subscription Activation

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