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Rogers Communications
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Added 1 hour ago
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Google Ads Specialist
Search Engine People Inc.
Pickering, ON
- $60,000 to $80,000 CAD / year
- Full-time
Implement and troubleshoot conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
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Search Engine People Inc.

Google Ads Specialist

Pickering, ON, Canada

$60,000 to $80,000 CAD / year · Full-time

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Job details

Pay: $60,000 to $80,000 CAD / year
Job type: Full-time
Apply by: May 4, 2027
Posting language: English
Posted: Nov 5, 2026

Original job description

Google Ads Specialist

Search Engine People (SEP)

Location: Pickering, Ontario

Employment Type: Full-Time

Work Environment: Hybrid / In-Office

Salary Range: CAD $60,000–$80,000 annually

About Search Engine People

Search Engine People (SEP) is one of Canada's leading digital marketing agencies, with over 25 years of experience helping businesses grow through search engine marketing.

As a Google Premier Partner, we work with businesses across Canada and the United States, delivering measurable results through SEO, paid advertising, analytics, conversion optimization, and emerging AI-driven marketing solutions.

We are looking for a talented and results-driven Google Ads Specialist to join our growing Paid Media team.

About the Role

As a Google Ads Specialist, you will be responsible for planning, managing, optimizing, and scaling Google Ads campaigns for a diverse portfolio of clients.

The ideal candidate has strong hands-on experience with Google Ads, understands how to generate qualified leads and revenue, and uses data to make informed optimization decisions.

We are looking for someone who goes beyond managing campaigns and focuses on delivering measurable business outcomes for clients.

Key Responsibilities

Google Ads Campaign Management

Build, launch, manage, and optimize Google Ads campaigns, including Search, Performance Max, Display, Demand Gen, and YouTube.
Conduct keyword research, competitor analysis, and search intent evaluation.
Develop effective campaign structures, ad copy, audience targeting, and bidding strategies.
Manage campaign budgets and optimize performance toward client objectives.
Continuously improve Quality Scores, click-through rates, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
Identify opportunities to expand successful campaigns and improve account performance.

Conversion Tracking & Analytics

Implement and troubleshoot conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
Understand enhanced conversions, offline conversion tracking, and CRM integrations.
Analyze campaign performance beyond clicks and leads, focusing on lead quality, sales, and revenue.
Identify tracking issues and work with internal teams to resolve them.
Use data to develop actionable recommendations.

Campaign Optimization & Strategy

Evaluate search terms, negative keywords, audience signals, bidding strategies, and campaign performance.
Conduct A/B testing of advertisements, landing pages, and campaign strategies.
Collaborate with SEO, content, creative, and web development teams to improve campaign performance.
Stay current with Google Ads automation, AI-powered advertising features, and industry best practices.
Proactively identify opportunities to improve client ROI.

Reporting & Client Collaboration

Prepare clear, insightful performance reports.
Explain campaign results and optimization recommendations to account managers and clients.
Participate in client meetings when needed.
Work closely with internal teams to ensure campaigns align with client business goals.
Manage multiple accounts while maintaining high standards of accuracy and performance.

Required Qualifications

3+ years of hands-on experience managing Google Ads campaigns, preferably in a digital marketing agency.
Strong expertise in Google Search Ads and Performance Max campaigns.
Demonstrated experience managing meaningful advertising budgets across multiple accounts.
Strong understanding of Google Ads bidding strategies, campaign optimization, and account structure.
Proficiency with Google Analytics 4 and Google Tag Manager.
Experience implementing and troubleshooting conversion tracking.
Strong analytical skills and ability to interpret performance data.
Experience with lead generation campaigns and optimizing for qualified leads.
Excellent organizational skills and attention to detail.
Strong written and verbal communication skills.
Ability to work independently and collaborate with a team.

Preferred Qualifications

Google Ads certifications.
Experience with Microsoft Advertising (Bing Ads).
Experience with Google Merchant Center and Shopping campaigns.
Familiarity with CRM platforms such as HubSpot and Salesforce.
Experience with enhanced conversions and offline conversion imports.
Understanding of landing page optimization and conversion rate optimization (CRO).
Experience using Looker Studio and other reporting platforms.
Familiarity with AI-powered advertising tools and automation.
Experience managing both Canadian and U.S. advertising campaigns.

What Success Looks Like

At Search Engine People, we measure success based on the business results we generate for our clients.

Successful candidates will demonstrate the ability to:

Consistently achieve or exceed client CPA, ROAS, and lead generation targets.
Improve campaign efficiency while maintaining or increasing conversion volume.
Generate higher-quality leads that translate into sales and revenue.
Identify and resolve campaign performance issues proactively.
Maintain accurate conversion tracking and reliable reporting.
Build strong working relationships with account managers and internal teams.
Continuously test new strategies and identify growth opportunities.

Why Join Search Engine People?

Join an established Canadian digital marketing agency with over 25 years of industry experience.
Work with a diverse portfolio of clients across multiple industries.
Collaborate with experienced SEO, paid media, analytics, and technology professionals.
Gain exposure to advanced advertising strategies, AI-powered marketing, and proprietary reporting technologies.
Enjoy opportunities for professional development and career growth.
Be part of a collaborative, supportive, and performance-driven team.

Apply Today

If you are passionate about Google Ads, enjoy solving complex marketing challenges, and take pride in delivering measurable results, we would love to hear from you.

Join Search Engine People and help businesses grow through smarter, data-driven digital advertising.

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More about this job

Responsibilities

Plan, build, manage, and optimize Google Ads campaigns across multiple client accounts, using research, testing, and performance data to improve conversions, lead quality, CPA, and ROAS. Implement and troubleshoot conversion tracking, prepare performance reports, and collaborate with clients and internal teams to align advertising strategies with business goals.

Requirements

Requires at least three years of hands-on Google Ads experience, strong expertise in Search and Performance Max, and experience managing budgets and campaigns across multiple accounts. Candidates should be proficient in GA4 and GTM, experienced with conversion tracking and lead generation, and have strong analytical, organizational, and communication skills.

Skills

Search Ads
Performance Max
Keyword Research
Campaign Optimization
Bidding Strategies
Conversion Tracking
Google Analytics 4
Google Tag Manager
Data Analysis
Lead Generation
A/B Testing
Client Reporting
Microsoft Advertising
Google Merchant Center
Looker Studio

Benefits

Professional Development
Career Growth
Collaborative And Supportive Team

Visa sponsorship

Not detected in the job text

Keywords

Google Ads
Search Ads
Performance Max
Display Advertising
Demand Gen
YouTube Advertising
Keyword Research
Competitor Analysis
Audience Targeting
Bidding Strategies
Quality Score
Cost Per Acquisition
Return On Ad Spend
Google Analytics 4
Google Tag Manager
Enhanced Conversions
Offline Conversion Tracking
CRM Integration
A/B Testing
Lead Generation
Conversion Rate Optimization
Microsoft Advertising
Google Merchant Center
Shopping Campaigns
HubSpot
Salesforce
Looker Studio
AI-Powered Advertising
Google Ads Certification
Digital Marketing Agency

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