Marketing Specialist - Ottawa, Canada
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We currently have a very exciting opportunity available with our client for a
Marketing Specialist . This is a full-time, permanent, on-site role at the client’s office in
Ottawa, Canada.
This hands-on role owns day-to-day marketing execution, from building websites and publishing content to generating qualified leads and reporting on results. You will work with sales daily and coordinate agency and freelance support as needed.
Responsibilities
- Design, build and maintain websites and landing pages in HubSpot CMS and WordPress, using custom HTML and CSS to extend templates, modules and layouts.
- Own website performance, mobile responsiveness, accessibility and on-page SEO; manage WordPress plugins, themes, updates and hosting coordination.
- Build and maintain forms, calls to action and conversion paths connected to the HubSpot CRM.
- Plan, write and publish a consistent LinkedIn and YouTube content calendar, including company-page and executive-profile content.
- Produce and edit short-form thought-leadership, product and customer videos; repurpose webinars, blogs and case studies for social and video channels.
- Engage with comments and conversations, grow follower and subscriber audiences, and report on channel performance.
- Support SEO, AEO/GEO and content initiatives through SEMrush keyword research, competitive analysis and site audits, translating findings into a content and technical SEO roadmap.
- Write and edit website, blog, advertising, email and sales content aligned with the brand voice; track rankings, organic traffic and conversions and adjust plans monthly.
- Execute email, paid, organic and event campaigns that generate qualified leads; build HubSpot email nurtures, workflows, lists and lead scoring.
- Use tools such as Clay, Instantly and ZoomInfo to build target lists and run outbound programs with sales; test messaging, channels and offers and scale effective approaches.
- Align campaigns, messaging and lead handoff with sales objectives; produce targeted decks, one-pagers, case studies and other sales collateral.
- Own the annual events calendar, evaluating and recommending trade shows, conferences and hosted events that reach target buyers within budget.
- Manage event registration, booth and sponsorship contracts, exhibitor services, shipping, travel coordination and vendor relationships.
- Design and produce booth graphics, signage, giveaways, demos and collateral; coordinate on-site setup and teardown.
- Run pre-event email and LinkedIn campaigns, meeting-booking outreach with sales, and promotion of speaking slots and sponsored sessions.
- Lead on-site event execution, including staffing schedules, lead capture, booth messaging and social coverage.
- Import and score event leads in HubSpot, launch follow-up nurtures within 48 hours and hand qualified leads to sales.
- Report on event ROI, including cost per lead, meetings booked, pipeline and revenue influenced; recommend which events to repeat, scale or discontinue.
- Maintain brand standards and refine product positioning, value propositions and messaging for target audiences.
- Analyze web, social, SEO, campaign and pipeline performance using HubSpot, SEMrush, Google Analytics and platform analytics; present monthly results and recommendations to the CRO and leadership team.
- Use AI tools for content drafting, design, research, data enrichment and automation; maintain marketing technology, integrations and data hygiene.
- Brief, manage and review agency, freelancer and contractor work; manage approved marketing spend and track expenditures against plan.
Qualifications
Required
- 4–7 years of B2B marketing experience with hands-on ownership of websites, content and campaigns.
- Proven ability to design and build pages in HubSpot CMS and WordPress, including custom HTML and CSS.
- Demonstrated experience managing and growing LinkedIn and YouTube channels, including video production and editing.
- Proficiency with SEMrush and a track record of improving organic search performance.
- Strong writing and editing skills, supported by a portfolio of website, social and campaign content.
- Proficiency with Google Analytics, Google Search Console and HubSpot reporting, with the ability to interpret data and turn insights into action.
- Proficiency with design tools such as Canva, Figma or Adobe Creative Suite, and video editing software such as Premiere, CapCut or Descript.
- Self-directed and organized, with the ability to manage multiple projects and deadlines without close supervision.
- A bachelor’s degree or diploma in Marketing, Communications, Digital Media or a related field, or equivalent experience.
Preferred
- Experience with demand generation and data tools such as Clay, Instantly, ZoomInfo, Apollo or similar platforms.
- Daily use of AI tools in marketing, with examples of improved speed or results, including tools such as ChatGPT, Claude, Gemini, AI design and video tools, or AI-powered automation.
- Experience managing agencies, freelancers or contractors.
- Working knowledge of LinkedIn Ads and Google Ads.
- HubSpot Marketing Hub or CMS Hub certifications.
Salary And Benefits
- Annual salary of $70,000 CAD.
- Three weeks of vacation, paid medical and dental benefits, share options, and an on-site gym.
Application Requirements
Please include links to websites or landing pages you have built, LinkedIn or YouTube channels you have managed, and samples of your writing.
Search Wizards is an equal opportunity employer.
Search Wizards is known for its pioneering efforts and niche focus on Talent Solutions, connecting talented professionals with meaningful career opportunities.
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