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Added 3 mins ago
BI
Procurement Coordinator
Badger Infrastructure Solutions
Red Deer, AB
- Full-time
The Procurement Coordinator is responsible for executing day-to-day purchasing operations while supporting lean procurement practices and continuous improvement initiatives. This role…
Added 3 mins ago
EI
Founding Head of Partnerships
Entangl, Inc.
Canada
- Full-time
Entangl is building software for the people responsible for critical infrastructure, starting with data centers. Our platform helps teams use their engineering knowledge, understand their…
Added 3 mins ago
DN
Office Administrator
David Nairne & Associates
North Vancouver, BC
- Full-time
This is a full-time, in-office position and requires working from our North Vancouver office five days per week
Added 3 mins ago
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*Engineering Lead Analyst - CONVERSION*
Citi
Mississauga, ON
- Full-time
…the world and every sector that shapes your daily life, our Operations & Technology teams are charged with a mission that rivals any large tech company. Our technology solutions are the…
Added 3 mins ago
EC
Senior Hydrotechnical Engineer
EnGlobe Corp.
Saint John, NB · Fredericton, NB · Edmundston, NB · Moncton, NB · Mount Pearl, NL · Dartmouth, NS
- Full-time
Lead hydrotechnical engineering assignments for dam safety, hydropower, water resources, flood management and related infrastructure projects;
Added 3 mins ago
EC
Senior Hydropower Engineer
EnGlobe Corp.
Saint John, NB · Fredericton, NB · Edmundston, NB · Moncton, NB · Mount Pearl, NL · Dartmouth, NS
- Full-time
Lead the assessment and design of hydropower structures and equipment, including intakes, penstocks, spillways, gates, stoplogs, powerhouses, water-conveyance systems and related…
Added 18 mins ago
ST
Product Marketing Manager
Searidge Technologies
Ottawa, ON
- Full-time
- Contract
…reflects how the products and services perform in real airside operations, is written for operationally sophisticated buyers, and stays grounded in approved, evidence-based claims. The role…
Added 18 mins ago
W
Material Handler III
Worley
Edmonton, AB · Calgary, AB
- Full-time
Must hold a valid driver’s license and have reliable transportation
Added 30 mins ago
Highway Field Inspector
Department of Transportation and Infrastructure
The Pas, MB · Thompson, MB
Must have a valid Manitoba Class 5F Driver's Licence without restrictions · Must have the ability to travel (day or night conditions) within the province (by air or land)
Added 32 mins ago
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Senior Service Delivery Manager
Hays
Montreal, QC
- Contract
Reporting to the Senior Manager, Infrastructure & Operations Support, this person will ensure operational stability while participating in the negotiation of the new Service Desk contract…
Added 33 mins ago
AI Safety Lab Lead
National Research Council Canada
Ottawa, ON
A strong background in compute cluster operations and scalable ML infrastructure.
Added 33 mins ago
E
Senior Technology Program Manager
Equinix
Toronto, ON
- Full-time
Data center operations domains: Energy and sustainability, design and construction, digital twins, infrastructure monitoring, capacity planning
Added 33 mins ago
VC
AI Business Unit Leader - Build our new B2B SaaS Business
Valsoft Corporation
Montreal, QC
- Full-time
The market opportunity is proven, fragmented, and ready for transformation. As AI Lead, you will shape the product vision, drive go-to-market execution, build the founding team, and…
Added 48 mins ago
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Fibre Service Technician Supervisor
Beanfield
Toronto, ON
- $35 to $39 CAD / hour
- Full-time
We lead the way. We disrupt the industry by thinking differently, moving quickly, and taking ownership. We operate with a startup mentality and believe in building and investing in our own…
Added 1 hour ago
A
AI & Workforce Transformation Lead
Aplin
ON · Ontario, Canada
- Full-time
Our client is seeking an AI & Workforce Transformation Lead to drive the practical application of AI and automation across a manufacturing environment. This role will develop and execute…
Added 1 hour ago
EV
Senior Administrator, Database
Elk Valley Resources
Sparwood, BC
- $96,000 to $113,000 CAD / year
- Full-time
EVR is proud to be part of the Glencore Group, contributing to a global portfolio of operations with a history that dates back more than 100 years in Canada.
Added 1 hour ago
JW
General Manager for GreenTee Country Club Westwood Plateau
JK World Group
Coquitlam, BC
- Full-time
GreenTee Country Club Westwood Plateau is seeking an experienced General Manager to lead all aspects of club operations and guide the club's continued development.
Added 1 hour ago
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Senior Database Administrator
BuzzClan
ON · Ontario, Canada
- Contract
Collaborate with enterprise architects, application developers, infrastructure teams, cybersecurity specialists, and business stakeholders.
Added 1 hour ago
Corporate, Infrastructure & Project Finance Group, Energy (Midstream), Associate Director- Toronto
Fitch Group
Toronto, ON
…Group, a global leader in financial information services with operations in more than 30 countries, which also includes Fitch Solutions. With dual headquarters in London and New York, Fitch…
Added 1 hour ago
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Manager, Finance & Accounting
Cerio
Ottawa, ON
- Full-time
Cerio is helping build the infrastructure foundation for the next generation of AI-driven computing.
Added 1 hour ago
EV
Senior Administrator, Database
Elk Valley Resources
Sparwood, BC · Calgary, AB
- $96,000 to $113,000 CAD / year
EVR is proud to be part of the Glencore Group, contributing to a global portfolio of operations with a history that dates back more than 100 years in Canada.
Added 1 hour ago
M
Foreman
Mainroad
Wainwright, AB
- Full-time
…Foreman. In this key leadership role, you will oversee day-to-day operations, provide clear guidance to field teams, and ensure the effective delivery of our highway maintenance contract.…
Added 1 hour ago
E
Compression Specialist
Enbridge
Prince George, BC · Fort St. John, BC · Kamloops, BC · Calgary, AB
- Full-time
Bring your technical leadership and directly influence the reliability, safety, and performance of critical energy infrastructure. Join our team today and contribute to shaping the future…
Added 1 hour ago
Senior Product Manager - 26434
Enverus
Calgary, AB
The energy industry is changing fast. But we've continued to lead the way in energy technology, creating intelligent connections across the entire energy ecosystem, from renewables, power…
Added 1 hour ago
Senior Consultant, Strategic & Negotiations
Bell
Toronto, ON
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week

Searidge Technologies

Product Marketing Manager

Ottawa, ON, Canada

Full-time · Contract

Apply on jobs.deel.com About employer

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Job details

Job type: Full-time · Contract
Experience: Key Skills, Experience & Capabilities Essential 5–7 years of B2B product marketing experience, ideally in technical, enterprise, or platform/SaaS environments.
Posting language: English
Posted: Nov 10, 2026

Original job description

Role Profile Title: Product Marketing Manager Location: Ottawa (Hybrid) or United Kingdom (Remote) Industry: Technology | Aviation Employment Type: Full-time, Fixed-Term (13 months maternity leave cover) Reporting To: Marketing Director Role Purpose The Product Marketing Manager owns the messaging and positioning of Newco’s products and services, translating complex operational and technical capability into clear, credible value for airports, airlines, and air navigation service providers (ANSPs). Working at the intersection of product, services, sales, and marketing, the role becomes the subject-matter expert on assigned portfolio and builds the messaging frameworks that drive all downstream collateral, campaigns, sales enablement, and demand generation. The role ensures every market-facing output reflects how the products and services perform in real airside operations, is written for operationally sophisticated buyers, and stays grounded in approved, evidence-based claims. The role draws continuously on voice-of-the-customer and competitive insight to keep that work sharp, uses AI tools and workflows as a core enabler of speed, scale, and quality across every area of responsibility, and is accountable not only for producing these outputs but for the results they deliver. Key Accountabilities Messaging & Positioning Develop and own differentiated positioning and messaging frameworks for assigned products and services within the portfolio, mapped to airport, airline, and ANSP buyer personas and the operational problems they solve. Translate technical capability into clear value propositions for executive, operations, safety, and technical stakeholders. Maintain a single source of approved messaging that governs all external collateral and demand generation copy, ensuring consistency across formats and funnel stages. Product & Market Expertise Become the subject-matter expert on assigned products and services, working closely with product and engineering teams to understand capability, roadmap, and differentiation. Maintain a current view of customer needs and the procurement and regulatory context across target segments. Distinguish clearly and consistently between what each product is and what it is not. Voice of the Customer, Competitive Research & Advocacy Drive voice-of-the-customer research and insight, and use it to create messaging, marketing materials, thought leadership, and other content. Produce competitive research and intelligence - competitor positioning, win-loss analysis, and market dynamics - and translate it into positioning, battlecards, and sales guidance. Build and refine AI-assisted workflows for competitive monitoring, research synthesis, and persona development - continuously improving the speed and depth of insight. Develop and maintain buyer personas grounded in primary customer and market insight. Liaise directly with customers to secure endorsements, quotes, references, and case studies, partnering with sales and account teams to build a library of proof. Sales Enablement Drive the creation of sales enablement materials - pitch decks, solution briefs, battlecards, objection handling, and competitive analysis - working closely with sales and training. Equip the sales team to position and articulate product value across complex, multi-stakeholder buying committees and long aviation sales cycles. Go-to-Market & Product Launches Support go-to-market planning and execution for new products, releases, and feature launches, coordinating across product, sales, and marketing. Define launch messaging, target audiences, and supporting assets, and contribute to launch sequencing and channel planning. Campaigns, Content & Demand Generation Drive the development of marketing collateral and assets that support campaigns and programs, derived directly from approved product messaging. Use AI tools to accelerate content production and iteration, maintaining quality, brand voice, and adherence to approved messaging at increased speed and volume. Support thought-leadership development in collaboration with content, and provide messaging direction for lead generation, demand generation, and creative. Ensure higher-funnel and paid copy stays disciplined and on-message, adapted for format and audience. Performance & Ownership of Results Take ownership of the outcomes of product marketing work - accountable for the effectiveness of messaging, launches, enablement, and content. Define and track measures of impact: message and asset adoption, launch performance, content and campaign engagement, and contribution to pipeline. Use performance insight to refine positioning, prioritise work, and report results to marketing leadership. Key Skills, Experience & Capabilities Essential 5–7 years of B2B product marketing experience, ideally in technical, enterprise, or platform/SaaS environments. Demonstrated ownership of messaging and positioning frameworks and the collateral and enablement they drive. Proven ability to translate complex, technical products and services into clear value propositions for sophisticated, specialist buyers. Experience supporting product launches and go-to-market execution in a cross-functional setting. Strong writing and storytelling skills, with the discipline to work within approved, evidence-based claims. Experience owning voice-of-the-customer and competitive research, and turning customer insight into messaging, content, and thought leadership. Comfort working directly with customers to develop references, quotes, and case studies. Track record of measuring product marketing impact and owning outcomes - adoption, launch performance, and contribution to pipeline. Demonstrated ability to build AI into day-to-day marketing workflows - research, content production, competitive analysis, and reporting - with the judgement to validate outputs, maintain accuracy, and continuously adopt new tools and techniques. Desirable Experience in aviation, air traffic management, airports, or another safety-critical, regulated, operationally complex industry. Familiarity with long, multi-stakeholder enterprise or public-sector / infrastructure sales cycles. Exposure to demand generation, paid campaigns, and sales enablement platforms. Dimensions Individual contributor; no direct reports. Supports multiple products and services across the portfolio. Key relationships: Product, Services, Sales, Training, Content, and the wider Marketing team. Audiences: external (prospect-facing) and internal (sales enablement), kept distinct by output type.

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More about this job

Responsibilities

The Product Marketing Manager is responsible for defining messaging and positioning for products and services while translating technical capabilities into clear value propositions. They will lead go-to-market strategies, create sales enablement materials, and drive demand generation through evidence-based content.

Requirements

Candidates must have 5–7 years of B2B product marketing experience, preferably in technical or SaaS environments. Strong storytelling skills, experience with competitive research, and the ability to integrate AI tools into marketing workflows are essential.

Skills

Product Marketing
Messaging and Positioning
B2B Marketing
SaaS
Go-to-Market Strategy
Sales Enablement
Competitive Research
Voice of the Customer
AI Tools
Content Strategy
Technical Writing
Stakeholder Management
Demand Generation
Aviation Industry Knowledge
Persona Development

Visa sponsorship

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Keywords

Product Marketing
B2B
SaaS
Aviation
Messaging
Positioning
Go-to-Market
Sales Enablement
Competitive Intelligence
AI
Demand Generation
Persona Development
Case Studies
Value Proposition
Stakeholder Management
Technical Marketing
Market Research
Win-Loss Analysis
Battlecards
Thought Leadership

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